BMS Sessions 2: Talking TV

POSTED ON: 19/06/20 TAGS: bms session television

by Lucy Upton

Our second BMS Session demonstrated that TV advertising is more affordable than you may have thought!

Click on the image below to watch the video (running time approx 45m)

 

There’s more to TV than just Linear and VOD.

In fact you can choose from Connected TV, On Demand, Addressable TV and Linear – and you can run a TV campaign for as little as £2,500.

Thanks to Penny Took and Mihir Haria-Shah from Total Media for taking us through the various TV platforms available, how publishers can make the best use of each of them, and how to decide on the right approach for your campaign.

 

 

 

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