BMS Sessions 6: Outdoor

POSTED ON: 02/11/20 TAGS: bms session

by Lucy Upton

Our sixth BMS Session, in association with Jack Arts, looked at making the most of outdoor in the current climate.

Click on the image below to watch the video (running time approx 32m)

Exploring outdoor activity that suits reader behaviour this autumn

The power of street poster campaigns is hard to define, quantify or create an algorithm for. It’s not just the number of eyeballs a campaign receives, it’s the effect on the viewer, their mindset shift, the connection they feel to the message. It’s the time they spend looking, thinking and often stopping to record and share an image of the physical campaign with their own social networks.

The power of the medium to create impact has never been more apparent than during the Covid-19 era. A time when we need to feel a connection to something, to find a reason to smile, to feel inspired and perhaps even gain some good advice.

With the public moving around very differently during the pandemic, it’s been about reaching audiences in their local neighbourhoods and using surprising methods to ensure passers-by actually stop and take notice.

Discover Jack’s five tips for publishers looking to create standout street campaigns during these very different times:

1. Nail your poster artwork

2. Be clever about location and space

3. Soak up street culture

4. Flex your creative muscles

5. Produce killer shareable content

 

Check out some of their case studies below:

https://www.jackarts.co.uk/work/ottolenghi/

https://www.jackarts.co.uk/work/the-photographer-of-the-lost/

https://www.jackarts.co.uk/work/me-and-white-supremacy-layla-f-saad/

https://www.jackarts.co.uk/latest-work/community-is-kindness/

https://www.instagram.com/p/CFARp9FH4BT/

 

 

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