BMS Awards: Oct-Dec 2021

POSTED ON: 27/01/22 TAGS: BMS Awards

by Lucy Upton

And the winner is . . . announcing the top campaigns of Q4 2021!

Click here for the presentation with judges comments

or see below for the full list…

A NOTE FROM THE CHAIR OF JUDGES, MIRIAM ROBINSON:

‘Your submissions this quarter were, as they always are, just a joy to read. What’s exciting is that, as we see a diversification of publishing propositions, we are also seeing this amazing diversification of campaign strategies to match – or maybe we are able to publish more bravely because we know that we have incredible marketers who get savvier and savvier all the time with how to bring complicated, harder-to-categorise titles to readers.

In Q4 we always, of course, see the mega, blockbuster campaigns but I think we all agreed that they were particularly mega and blockbustery! But also that they combined the weight and punch and graft of the biggest campaigns with subtlety, nuance, empathy and social consciousness, in a way that felt really exciting. Creative angles felt more unexpected, and we loved the way that multiple campaigns acknowledged when they didn’t fully know their audience – and sought the right help to make sure they fully understood who they were speaking to and how.

Overall, really inspiring, really creative and really impressive.’

 

Q4 – October to December 2021

MULTI-TITLE

Entries rolled to Q1 2022

GUERRILLA

HIGHLY COMMENDED: Kingdom of the Cursed by Kerri Maniscalco

Marketer: Laura Bartholomew / Hodder & Stoughton

WINNER: The Love Hypothesis by Ali Hazelwood

Marketer: Casey Davoren / Little, Brown

CHILDREN’S

HIGHLY COMMENDED: What is racism? by Katie Daynes and Jordan Akpojaro

Marketer: Sarah Connell / Usborne

WINNER: Greg the Sausage Roll by Mark and Roxanne Hoyle

Marketers: Lauren Floodgate, Jannine Saunders / Penguin Children’s

YOUNG ADULT

HIGHLY COMMENDED: Terciel and Elinor by Garth Nix

Marketer: Emma Quick / Hot Key (Bonnier)

WINNER: Afterlove by Tanya Byrne

Marketers: Beth McWilliams, Aashfaria Anwar / Hachette Children’s

DEBUT

HIGHLY COMMENDED: Slimming Eats by Siobhan Wightman

Marketer: Sahina Bibi / Hodder & Stoughton

WINNER: Free by Lea Ypi

Marketer: Ania Gordon / Penguin Press

ADULT NON-FICTION

HIGHLY COMMENDED: Will by Will Smith

Marketers: Rebecca Ikin, Claire Bush, Lydia Weigel / Cornerstone

WINNER: The Storyteller by Dave Grohl

Marketers: Hayley McMullan, Richard Vlietstra / Simon & Schuster

ADULT FICTION

HIGHLY COMMENDED: Keisha the Sket by Jade LB

Marketers: Lydia Weigel, Emma Wallace / Merky Books

WINNER: The Haunting Season by various

Marketer: Emily Moran / Little Brown

 

Q4 Spotlight Award Winners

AUDIENCE DEVELOPMENT:

Black Skin by Dija Ayodele

Marketers: Vicki Watson, Katrina Smedley / HQ

INNOVATION:

1000 Years of Joys and Sorrows by Ai WeiWei

Marketers: Rosanna Boscawen, Chloe Healy / Vintage

CREATIVITY:

A Class Act by Rob Beckett

Marketer: Julie MacBrayne / Harper NonFiction

GRAFT:

Windswept and Interesting by Billy Connolly

Marketer: Sarah Arratoon / John Murray

 

 

 

 

 

Related posts

darts board image

BMS Awards: Jan to Mar 2022

POSTED ON: 27/05/22

CATEGORY: Blog

TAGS: BMS Awards

Thank to everyone who submitted campaigns for the first quarter of 2022 and congratulations to our winners! Click here for the presentation with judges’ comments or see below for the full list… Q1 – J…

READ MORE
Book Marketing Society Awards

BMS Awards: Jan-Sep 2020

POSTED ON: 11/12/20

CATEGORY: Blog

TAGS: BMS Awards

We’ve announced the winners of the 2020 Q1, Q2 and Q3 Awards! Click here for the presentation with judges comments  or see below for the full list… Q1 – January to March 2020 GUERRILLA HIGHLY COMMEN…

READ MORE

BMS Awards: Jul-Sep 2021

POSTED ON: 14/12/21

CATEGORY: Blog

TAGS: BMS Awards

Announcing the winners of the Q3 2021 BMS Awards! Click here for the presentation with judges comments or see below for the full list… Q3 – July to September 2021 MULTI-TITLE HIGHLY COMMENDED: Big Bri…

READ MORE
Book Marketing Society Awards

BMS Awards: Jan-Mar 2021

POSTED ON: 21/05/21

CATEGORY: Blog

TAGS: BMS Awards

We’ve announced the winners of the Q1 2021 Awards! Click here for the presentation with judges comments  or see below for the full list… Q1 – January to March 2021 MULTI-TITLE HIGHLY COMMENDED: #Bloom…

READ MORE
Book Marketing Society Awards

BMS Awards: April-June 2021

POSTED ON: 03/09/21

CATEGORY: Blog

TAGS: BMS Awards

We’ve announced the Q2 BMS Award winners! Click here for the presentation with judges comments or see below for the full list… Q2 – April to June 2021 MULTI-TITLE HIGHLY COMMENDED: The Missing Sister…

READ MORE