BMS Awards: Apr to Jun (Q2) 2026

POSTED ON: 10/09/26 TAGS: BMS Awards

by Lucy Upton

Thanks to everyone who submitted campaigns for the Q2 2026 Awards and congratulations to our winners!

Click here for the presentation with judges’ comments

Or a full list can be found below…

Download story-sized graphics here

 

Q2 – Apr to Jun 2026

MULTI-TITLE

HIGHLY COMMENDED: Ultimate Football Heroes

Marketer: Nassima Bouchenak / Bonnier

WINNER: Terry Pratchett’s Hat Parade

Marketers: Julia Gaynor, Helena Sheffield / Transworld

GUERRILLA

HIGHLY COMMENDED: The Magical Matcha Teashop

Marketers: Chloe Cummings, Katie Sadler, Grace Edwards / One More Chapter

WINNER: Groovy, Laidback and Nasty

Marketers: Javerya Iqbal and Tom Noble / White Rabbit

CHILDREN’S

HIGHLY COMMENDED: The Ice Cream Crocodile

Marketers: Emma Golay, Sarah Connell / Faber Children’s

WINNER:Is This A Plum?

Marketer: Hannah Sidorjak / PRH Children’s

YOUNG ADULT

HIGHLY COMMENDED: Release Me

Marketers: Olivia Carson, Sophie Porteous, Lorrie Rose / Electric Monkey (Farshore)

WINNER: Survival Show

Marketers: Alesha Bonser, Simi Toor / Gallery YA (S&S Children’s)

DEBUT

HIGHLY COMMENDED: Dissection of a Murder

Marketer: Claire Bush / Pan Macmillan

WINNER: Yesteryear

Marketers: Liv Marsden, Ellen Woodley / 4th Estate

ADULT NON-FICTION: NARRATIVE

HIGHLY COMMENDED: Talking Classics

Marketers: Rosie Parnham. Dahmicca Wright / Profile

WINNER: London Falling

Marketers: El Gibbons, Alice Smith / Pan Macmillan

ADULT NON-FICTION: LIFESTYLE

HIGHLY COMMENDED: The Book of Birds

Marketers: Yazmeen Akhtar, Sahina Bibi, Emily Cox / Penguin General

WINNER: The Walking Cure

Marketer: Darcie O’Meara / Bloomsbury

ADULT FICTION

HIGHLY COMMENDED: The Midnight Train

Marketers: Alice Shortland, Emily Cox / Canongate

WINNER: Land

Marketers: Lucy Howkins, Phoebe Khalid / Headline

 

Q2 2026 SPOTLIGHT AWARD WINNERS

AUDIENCE DEVELOPMENT: Brave New Summer

Marketer: Sophie Rosewell / HQ

INNOVATION: Literally x Unapologetic Love Story

Marketers: Alexandra Watkins, Meg Donnelly / Pan Macmillan

CREATIVITY: Transcription

Marketer: Simon Heafield / Granta

GRAFT: Daggermouth

Marketers: Meg Donnelly, Becky Lushey / Pan Macmillan

FORMAT: Five

Marketers: Vicki Watson, Caroline Oestergaard, Adam Humphrey / Juniper (HQ)

 

 

 

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