Category: #BMSShoutOut

#BMSShoutOuts: the campaign work we loved from March and April 2018

#BMSShoutOut is a chance to celebrate great work from across the industry and inspire the campaigns we’re working on now. See the latest shoutouts we pulled together and presented at the March and April 2018 member meetings.

If you have something you want to show off or have seen someone else worth talking about, be sure to add in #BMSShoutOut on twitter/FB and instagram.


March 2018

Suicide Club by Rachel Heng

  • Sceptre marketing
  • Slipcase proof & pin badge Online influencer activity

Series of gifs and photography for social, and lots of Bookstagram activity already generated for this lead titles

How to be Famous by Caitlin Moran

  • Ebury marketing
  • Slipcase proof

Gorgeous slipcase proof and a Spotify playlist from the author



Exit West by Mohsin Hamid

  • Penguin General marketing
  • Interactive poster display, with Audible tagging

Penguin worked with Jack Arts to create an interactive poster installation on Commercial Street, London for Exit West. Using book jacket artwork, book extracts and cityscapes from locations in the book. Functioning doors open onto the posters. The campaign strapline read: “You sometimes need a way out. You always need a way in.” 

Six Tudor Queens by Alison Weir

  • Jo Liddiard, Headline marketing
  • Spillboard


Why I’m No Longer Talking To White People About Race by Reni Eddo-Lodge  Genista Tate-Alexander

  • Bloomsbury marketing
  • Interactive poster

The well-known Shoreditch High Street poster site featuring an extract from the book and the now widely-recognisable jacket approach, live for paperback release

April 2018

The Words Podcast by Dawn Burnett & Richard Vlietstra

  • Simon & Schuster
The Words Podcast launched in January from the Simon & Schuster team. Presented by journalist Rosie Goldsmith. 3 episodes so far
  • Benjamin Zephaniah, Rupi Kaur on poetry
  • And a detective constable, criminologist and crime scene journalist as guests for the crime fiction episode
  • Laura Bates on sexism

Described by one customer review on iTunes as ‘like something that would slot right in between women hour and you and yours.’

Perhaps the S&S team can come and talk in another session around their strategy behind the podcast, that would be great.


 Circe by Madeline Miller & Rachel Wilkie

  • Bloomsbury
  • Social assets, POS and windows

Congratulations to Rachel Wilkie and Bloomsbury marketing on their number 2 bestseller with  Circe. Highlighting their grecian photography social media asset design, POS and Foyles window here


The President is Missing by Bill Clinton and James Patterson

  • Cornerstone marketing
  • Oval Office at LBF

Huge shoutout to Cornerstone’s Marketing team for bringing the #PresidentisMissing Oval Office to life at London Book Fair to announce The President is Missing by James Patterson and Bill ClintonEnabling ultimate selfie moment on an epic scale, they painstakingly reconstructed the Oval Office and Rose Garden and manned it throughout the fair. A Trump look-alike, Gif machine, mini golf, badges and a recorded message from Bill Clinton on the desk phone, ensured the activity made the book the talk of the fair.