Category: BMS

Announcing the Book Marketing Society Mentorship Scheme

We’re pleased to announce our first cross-publisher mentorship scheme for marketers.


Mentoring is a relationship, usually between a senior mentor and a more junior mentee, designed to provide a neutral and confidential space for discussion, to help with shaping careers and navigating areas of development.

The BMS scheme is designed to be reciprocal, with much of the steering coming from the senior partner, but advice on offer where appropriate from the junior partner. While some larger publishers run their own mentorship schemes, this is designed to be complementary – there is a benefit to cross-industry links and different ways of approaching challenges.

The aim of the scheme is to build networks and support best practice across publishers’ marketing teams.

There are 12 places available in the first year.


The mentorship is designed to last for 1 year and each pair commits to meeting at least 3 times over the year. The onus is on the mentee to request a meeting with the mentor checking in if necessary to move things on. We suggest you choose a neutral venue and meet for a coffee –this may need to fall outside work hours but we will leave it to each pair to arrange a suitable time. The suggested meeting duration is 60 to 90 minutes.

For those based outside of London, we recommend arranging meetings via Skype (or equivalent) or by phone.


Mentees should apply by 10th December 2019. Matches will be announced by mid-January 2020.

To apply as a mentee

NB Mentee applicants should have at least six months’ experience in an entry level marketing role

Email by 10th December 2019. Please include in your email:

  • Name
  • Job title
  • Experience to date
  • Location
  • What you would like to gain from a mentorship – please be as detailed as possible in order to help match you
  • Any specific challenges you’d like to address

To volunteer as a mentor

NB Mentors should be of Marketing Manager (or equivalent) level, or above

Email by 10th December 2019. Please include in your email:

  • Name
  • Job title
  • Experience to date
  • Areas of expertise
  • Please let us know if you have mentored before
  • Anything else you think it would be helpful for us to know

If you have any questions, please email

The BMS Mentorship Team are:

  • Niamh Murray, Marketing Director, Profile Books
  • Matt Clacher, Marketing Director, Fourth Estate
  • Celeste Ward-Best, Deputy Marketing Director, Little Brown


Welcome to the Book Marketing Society. We’re delighted to unveil the new branding for the society.

We’re grateful to Graphic Designer Amy Lines who has reimagined the logo and introduced a fresh new colour palette.

The Bookseller today reveals the branding to the wider trade beyond our membership.

Over the course of the year ahead we’ll be working more closely with The Bookseller to showcase the great campaign work coming out of the publishing industry’s marketing departments – whether from publishers, retailers or book charities and other organisations.

You can read an interview with the new Co-Chairs discussing the new look BMS here.

BMS announces Miranda McKearney as new Chair

The Book Marketing Society is delighted to announce the appointment of a new Chair, Miranda McKearney OBE. The Book Marketing Society (BMS), an organisation founded in 2004 to champion marketing professionalism in the book publishing industry, is now part of Nielsen Book.

Miranda McKearney, founder (in 2002) and former CEO of national charity The Reading Agency, takes on the role from previous Chair Martin Neild, who has stepped down after five years.

Miranda McKearney said:  “I’m relishing the prospect of Chairing BMS at a time when the role of the book marketer has never been more challenging, or more needed. By rewarding and sharing great ideas, BMS helps incubate the innovation necessary to create new markets for reading.”

Martin Neild signed off his tenure as BMS chair by adding: “During my five years with BMS, I have seen it continue to develop into a very exciting, challenging and unique forum for anyone working in book marketing.  It enables members to stay ahead of the curve on trends in marketing and to exchange information on best practice and most successful campaigns.   I wish the society, and Miranda as its new Chair, every success in the future.”

In addition to the programme of fiercely competitive seasonal and annual awards for its membership, the BMS also has regular sessions to unpick success factors in marketing initiatives. Guest speakers present on topics such as social media strategy, digital discovery, marketing research, great copywriting and media partnerships and there is the opportunity for updates on trade events, networking and debating topics such as the demographic and technological changes affecting the market for reading.