Category: Moves

Pan Macmillan restructures sales, marketing and publicity

Pan Macmillan’s Digital and Communications Director, Sara Lloyd, has announced the creation of a single marketing and communications department with a renewed focus on holistic promotional planning and campaigns, digital marketing and direct reader engagement.

At the same, UK Sales Director, Anna Bond, announced the consolidation of the sales team into one division, with key account and sales managers given the responsibility for selling the entire Pan Macmillan list, including Macmillan Children’s Books to their customers.   Three new Sales Director positions will be created, each having overall responsibility for one of Pan Macmillan’s key publishing divisions.

The new marketing and communications structure will see the creation of three distinct communications teams each incorporating marketing and publicity functions – Fiction led by Emma Bravo; Non-Fiction led by Dusty Miller; and Children’s, headed up by Katharine SmalesCamilla Elworthy, Group Publicity Director, Literary and Brands, will continue to work across fiction and non-fiction on publicity campaigns and author care.

Three senior digital specialists, with an expanded team, will work alongside marketing and publicity.  Marketing and Communities Director, Lee Dibble;  Head of Web Development, James Luscombe; and Sandra Taylor, newly promoted to Online Publicity Director, will focus on building and developing Pan Macmillan’s direct-to consumer marketing and community development.   Rosanna Boscawen, who has been promoted to Content and Communities Editor, will create content and build strategies for the Pan Macmillan websites, email and owned social media platforms and new roles will be recruited to enhance and extend Pan Macmillan’s approach to social media and online communications.

Together, the digital team will work to create ongoing communication and dialogue with readers that go beyond short campaign-based lifespans, delivering deeper reader engagement and building Pan Macmillan’s brand authors.


Emma Bravo, who becomes Communications Director, Fiction and Partnerships, will work across Pan, Macmillan, Picador, Mantle and Bello.  Katie James, Publicity Director, Commercial Fiction and Brands, will report to Emma.  Sophie Portas will move from her current role to become Fiction Publicity Manager and will focus on Tor and Pan Macmillan’s science fiction and fantasy publishing.  Marketing specialists, Jodie Mullish and Rob Cox, will join this team to deliver integrated campaigns across Pan Macmillan’s four key fiction markets: Crime, Literary, Science Fiction and Fantasy, and Women’s Fiction.


Dusty Miller takes the role of Communications Director, Non-Fiction and Events.  Much of her team’s focus will be on events and the development of third-party partnerships to build audiences, customer loyalty and brand longevity.    Publicity Director, Philippa McEwan becomes Publicity & Events Director and will take responsibility for “serious” non-fiction as well as supporting Dusty in her events development remit. She will continue to work with her long-standing fiction authors.  Joining them are Philippa Hardy, promoted to Publicity Executive, and Fergus Edmondson, promoted to Marketing Executive.


Katharine Smales becomes Communications Director for Macmillan Children’s Books, leading a team which already incorporates marketing and publicity.  She will add consumer research to her remit.


Elise Burns is promoted to Sales Director for the Non-Fiction division; recruitment is currently underway for the Sales Directors for Macmillan Children’s Books and Fiction/Picador.  Lucy Hine is promoted to Sales and Marketing Manager to run the in-house support for the sales teams.  Further appointments within the Pan Macmillan sales team will be made in the coming weeks.

Sara Lloyd said: “By bringing Marketing and Publicity into a single department and increasing our digital marketing resource and investment, we’ll be able to make the most of our extremely talented team in a fast-moving digital world as we address the huge shifts in reader and author engagement. I’m very lucky to work with some of the most talented communications people in the industry and I’m looking forward to delivering ever improved, more direct communications for our authors and books as well as developing an even more vibrant and dynamic dialogue with our growing readerships.”

Anna Bond added “Our focus on account specialism, and each retailer therefore having one point of contact for all of Pan Macmillan’s titles, will make our relationships with our retail partners simpler and allow account managers to focus on providing their accounts with all of the titles that they need to create innovative promotions.”

About the team

Emma Bravo has worked in IT, radio and copyediting before joining the publicity department at Faber in 1999.   She moved to Pan Macmillan in 2002 and worked on Macmillan and Pan titles before moving to Picador in 2004. Significant campaigns include Emma Donoghue’s Room, Bret Easton Ellis’s Imperial Bedrooms and most recently, Liza Klaussmann’s Tigers in Red Weather.

Lee Dibble joined Pan Macmillan in 2009, and has risen from Senior Marketing Manager to Marketing and Communities Director, during this time she has won numerous marketing awards including a NBA for Best Marketing Campaign in 2011. Prior to joining the company she worked in Marketing at the Guardian News and Media across their owned digital and print brand portfolio.

Camilla Elworthy began her career in publishing in 1995, in the Marketing Department of Reed Consumer Books, moving across in 1996 to the role of Head of Publicity for the Sinclair-Stevenson imprint.  She joined Pan Macmillan in June 1997 as Head of Publicity for Picador, beginning a close involvement with the company’s literary publishing which continues to this day.  Her many campaigns here include Underworld by Don DeLillo, The Line of Beauty by Alan Hollinghurst, The Lovely Bones by Alice Sebold, A Heartbreaking Work of Staggering Genius by Dave Eggers, The World’s Wife by Carol Ann Duffy, 2666 by Roberto Bolaño, Red Dust Road by Jackie Kay, The Road by Cormac McCarthy, the Melrose novels by Edward St Aubyn, All She Wants by Jonathan Harvey and all Jon Ronson’s books.

James Luscombe is the Head of Web Development at Pan Macmillan, developing the new Pan Macmillan web platform, web apps and digital tools.  Prior to joining the company he worked for publishing, FMCG and global technology clients and has produced mobile and web content for Bauer, Dennis and IPC media

Dusty Miller has worked in publishing for over twenty years, joining Verso as Administrator to become Marketing Manager in her first full time job and continuing in Marketing at Faber & Faber, The Royal Institute of International Affairs and Titan Books before joining Pan Macmillan as Publicity Director in 2002. Her campaigns here have included award winning work on Lord Sugar and David Blaine and top ten bestsellers ranging across memoir, celebrity autobiography, TV and film, history, travel, music and pop science.

Katharine Smales joined Pan Macmillan in 2004 and worked in Rights, Sales and Custom Publishing before becoming Marketing and Publicity Director for Macmillan Children’s Books in 2010. She has run campaigns for The Gruffalo Red Nose Day Activity Book and The Bear and the Bees in conjunction with ITV Daybreak.   The MCB Marketing and Publicity team was shortlisted and highly commended for three Futurebook ‘Best Integrated Marketing Campaign’ awards, for Tony Robinson’s Weird World of Wonders history series, Josephine Angelini’s Dreamless and Dear Zoo’s 30th Anniversary.

Sandra Taylor has been with Pan Macmillan since 2005, progressing from Publicity Assistant to Publicity & Digital Communications Manager.   In October 2012, Sandra returned to the Pan Macmillan Press Office following a one year secondment to Pan Macmillan’s UK Sales department where she handled the company’s Waterstones account.  Prior to joining the company, she worked for literary agent David Godwin.

Elise Burns joined Pan Macmillan as Custom Publishing Director in 2010, responsible for all UK Special Sales. Prior to joining the company she was at Walker Books for thirteen years with positions in UK Sales and Special Sales, eventually setting up and running the Custom Publishing Department.