Category: News
BMS Primer Day – June 2024
We’re thrilled to be running our BMS Primer workshop for book marketers on Thursday 20th June 2024.
Targeted at those in the early years of their career, as well as those hoping to join the industry or wanting an update on latest developments, this workshop will take place in person in central London and will offer an in-depth overview of book marketing, with new insights and the latest thinking around campaigns, available tools and resources.
Attendees will learn how marketers brief media agencies, handle their campaigns, overcome challenges, and drive results – the aim is to learn from industry experts, and stay on top of marketing trends and best practice. The event will culminate in a session where participants will get the chance to create and present their own marketing campaign working with other colleagues across the industry.
WHEN: Thursday 20th June 2024 (09:30 – 17:00)
WHERE: Total Media Offices, First Floor, Waverley House, 7-12 Noel St, London W1F 8GQ
COST: BMS members £95 / Non-members £150
Refreshments and lunch will be provided.
AGENDA
09:30 – 10:00 Introduction and Overview
10:00 – 11:00 How to Plan a Marketing Campaign
Laura Di Giuseppe, Publishing and Marketing Consultant
11:00 – 12:00 Media Landscape and Briefing an Agency
Rebecca Keegan, Total Media Client Service and Operations Director, and Total Media team
12:00 – 13:00 In-depth Case Study: Yellowface
Sian Richefond and Emily Merrill, HarperFiction
13:00 – 14:00 LUNCH
14:00 – 15:00 Curating innovation with Digital Firsts from Audiobook Marketing to Creator Houses
Lex Brookman, Project Manager at The Tandem Collective
15:00 – 16:00 BookTok Trends: Maximising Opportunities
Holly McLoughlin, TikTok Creator, The Pitch Agency
16:00 – 16:15 BREAK
16:15 – 17:00 Group Work – from Theory to Practice
Plan a campaign and present back
Tickets are limited and will be sold on a first-come, first-served basis. BMS members will have priority.
BMS Awards: Oct to Dec 2023
Thanks to everyone who submitted campaigns for the Q4 Awards and congratulations to our winners!
Click here for the presentation with judges’ comments
Or a full list can be found below…
Q4 – Oct to Dec 2023
MULTI-TITLE
HIGHLY COMMENDED: Heartstopper
Marketers: Kristina Hill & Alexandra Haywood / Hachette Children’s
WINNER: As Seen On TikTok
Marketers: Sarah Jeffcoate & Genevieve Barratt / Simon & Schuster
GUERRILLA
HIGHLY COMMENDED: This Christmas
Marketers: Hope Butler / Cornerstone
WINNER: The Orange and other poems
Marketer: Katie Hall, Sophie Clark & Imogen Whiteley / Faber
CHILDREN’S
HIGHLY COMMENDED: Chalice of the Gods
Marketer: Stevie Hopwood / PRH Children’s
WINNER: Finding Bear
Marketer: Laura Hutchison / HarperCollins Children’s
YOUNG ADULT
HIGHLY COMMENDED: I Loved You In Another Life
Marketers: Emma Quick & Jasveen Bansal / Hot Key Books
WINNER: Girl, Goddess, Queen
Marketer: Stevie Hopwood / PRH Children’s
DEBUT
Not judged – too few entries
ADULT NON-FICTION
HIGHLY COMMENDED: Eve
Marketers: Ania Gordon & Hope Butler / Cornerstone
WINNER: The Woman in Me
Marketers: Hayley McMullan, Genevieve Barratt & Rich Vlietstra / Simon & Schuster
ADULT FICTION
HIGHLY COMMENDED: Iron Flame
Marketers: Laura Vile & Katy Brigden / Little Brown
WINNER: Wildfire
Marketers: Genevieve Barratt & Sarah Jeffcoate / Simon & Schuster
Q4 2023 SPOTLIGHT AWARD WINNERS
AUDIENCE DEVELOPMENT: Year of Brandon Sanderson
Marketers: Javerya Iqbal & Cait Davies / Orion
INNOVATION: Suddenly A Murder
Marketer: Emma Quick / Hot Key Books
CREATIVITY: Ghosts
Marketer: Genista Tate-Alexander / Bloomsbury
GRAFT: Be Useful
Marketer: Abby Watson / Ebury
Jack Arts
A big thank you to Mia Baker, Ella McCarron and Anna Mitkova from Jack Arts who presented at our recent Awards meeting!
If you missed them, you can view a video of their presentation here.
In addition, you can download their installation portfolio, and watch the short films within the presentation via the links below:
Jamie Oliver / Billy and the Giant Adventure
Maggie O’Farrell / The Marriage Portrait
BMS Awards: Jul to Sep 2023
Thanks to everyone who submitted campaigns for the Q3 Awards and congratulations to our winners!
Click here for the presentation with judges’ comments
Or a full list can be found below…
Q3 – Jul to Sep 2023
MULTI-TITLE
HIGHLY COMMENDED: Hercule Poirot 2023 Reissues
Marketer: Maddy Marshall / HarperFiction
WINNER: Romance Readathon
Marketer: Stephanie Biddle / Penguin Michael Joseph
GUERRILLA
HIGHLY COMMENDED: The Pumpkin Spice Café
Marketers: Chloe Cummings, Emma Petfield / One More Chapter (HC)
WINNER: My Roommate is a Vampire
Marketer: Issie Levin / Cornerstone
CHILDREN’S
HIGHLY COMMENDED: Lottie Brooks’ Totally Disastrous School Trip
Marketer: Lauren Floodgate / PRH Children’s
WINNER: Impossible Creatures
Marketers: Alesha Bonser, Sophie Rosewell / Bloomsbury Children’s
YOUNG ADULT
Rolled to Q4
DEBUT
HIGHLY COMMENDED: Kala
Marketers: Felice McKeown, Aimee Oliver-Powell, Sophie Walker, Sawda Pirbhai / Atlantic
WINNER: Days at the Morisaki Bookshop
Marketer: Ellie Pilcher / Manilla Press (Zaffre)
ADULT NON-FICTION
HIGHLY COMMENDED: I Want to Die But I Want to Eat Tteokbokki
Marketer: Genista Tate-Alexander / Bloomsbury
WINNER: Let the Light Pour In
Marketers: Rachel Quin, Alice Shortland / Canongate
ADULT FICTION
HIGHLY COMMENDED: Kill For Me Kill For You
Marketer: Lucy Upton / Headline
WINNER: None Of This Is True
Marketers: Sarah Ridley, Claire Bush / Cornerstone
Q3 2023 SPOTLIGHT AWARD WINNERS
AUDIENCE DEVELOPMENT: Collins English Dictionary
Marketers: Rachel Quin, Rebecca Jones, Marta Juncosa / Collins
INNOVATION: Mob 6
Marketers: Lara McLeod, Demeter Scanlon / Ebury
CREATIVITY: The List
Marketer: Niriksha Bharadia / 4th Estate
GRAFT: Brilliant Black British History
Marketer: Evelyn Opoku-Agyeman / Bloomsbury Children’s
BMS Mentorship Scheme 2023-24
The Book Marketing Society mentorship scheme returns!
After a pandemic hiatus, the BMS is delighted to announce the return of its mentorship scheme, matching junior-to-mid level marketers with more experienced mentors, of manager level and above.
The scheme will run for six months and each pairing commits to six, one-hour sessions which can be in person, via Zoom / Teams, or hybrid.
The aim is for mentees to be matched with someone with significant experience who can offer impartial advice on career & skills development, campaign challenges, ways of working with colleagues and managers, and broad industry knowledge.
The scheme is not intended to ‘manage’ the mentee or share insider knowledge, but rather to be an impartial, friendly steer and constructive critic – a sounding board for any questions that the mentee might have.
We are aiming to match 20 pairs – if more applications are received, we will roll these on to the next scheme’s intake.
The deadline to apply has now closed.
Matches will be introduced by 7th December
A detailed document will be provided to help outline the parameters of what mentoring is, and to give the mentor and mentee some questions to spark initial conversations.
BMS Awards: Apr to Jun 2023
Thanks to everyone who submitted campaigns for the second quarter of 2023 and congratulations to our winners!
Click here for the presentation with judges’ comments
Or a full list can be found below…
Q2 – Apr to Jun 2023
MULTI-TITLE
HIGHLY COMMENDED: Women’s Prize Live
Marketers: Lynsey Passmore, Jen Acton / Women’s Prize
WINNER: #Merky Books Lit Fest
Marketers: Rebecca Ikin, Lydia Weigel, Cameron Watson / Merky Books
GUERRILLA
HIGHLY COMMENDED: This Book Will Make You Feel Something
Marketer: Aimee Kitson / Little Brown
WINNER: Game On, Puppy!
Marketer: Lipfon Tang / Quercus
CHILDREN’S
HIGHLY COMMENDED: You Grow Girl
Marketer: Fi Evans / Hachette Children’s
WINNER: The King’s Pants
Marketer: Sarah Kimmelman / Andersen
YOUNG ADULT
HIGHLY COMMENDED: The Stolen Heir
Marketer: Emma Quick / Hot Key
WINNER: Grishaverse
Marketers: Bec Gillies, Naomi Berwin, Alex Haywood/ Hachette Children’s
DEBUT
HIGHLY COMMENDED: Murdle: 100 Killer Puzzles
Marketer: Angie Curzi / Profile
WINNER: Bored Gay Werewolf
Marketers: Aimee Oliver-Powell, Sophie Walker/ Atlantic
ADULT NON-FICTION
HIGHLY COMMENDED: How Westminster Works
Marketer: Lindsay Terrell / Orion
WINNER: Ultra-Processed People
Marketers: Claire Bush, Ania Gordon / Cornerstone
ADULT FICTION
JOINT WINNER: Tomorrow, and Tomorrow, and Tomorrow
Marketers: Katrina Northern, Helia Daryani / Vintage
JOINT WINNER: Yellowface
Marketer: Abbie Salter, Sian Richefond, Emily Merrill / HarperFiction
Q2 2023 SPOTLIGHT AWARD WINNERS
AUDIENCE DEVELOPMENT: Small Worlds
Marketers: Alexia Thomaidis, Lou Nyuar / Viking
INNOVATION: Hear Their Stories In Their Words
Marketers: Marta Matzeu, Helena Sheffield, Carmen Byers / PRH Audio
CREATIVITY: Termush
Marketer: Rachel Darling / Faber
GRAFT: The Extra Mile
Marketers: Rebecca Ikin, Hope Butler / Cornerstone
Protected: Campaign Learnings from the June ’23 Meeting
BMS Awards: Jan to Mar 2023
Thanks to everyone who submitted campaigns for the first quarter of 2023 and congratulations to our winners!
Click here for the presentation with judges comments
Or a full list can be found below…
Q1 – Jan to Mar 2023
MULTI-TITLE
HIGHLY COMMENDED: The Bunny Adventures Easter
Marketer: Evelyn Opoku-Agyeman / Bloomsbury Children’s
WINNER: Bored of Lunch
Marketer: Demeter Scanlon / Ebury
GUERRILLA
HIGHLY COMMENDED: Why Women Grow
Marketer: Jamie Norman / Canongate
WINNER: The Bandit Queens
Marketer: Sophie Walker / Atlantic
CHILDREN’S
HIGHLY COMMENDED: Montgomery BonBon: Murder at the Museum
Marketers: Jill Kidson, Josh Alliston, Aaliyah Riaz / Walker Books
WINNER: The Gecko and The Echo
Marketers: Emily Finn, Nils Jones / Hachette Children’s
YOUNG ADULT – rolled to Q2
DEBUT
HIGHLY COMMENDED: Godkiller
Marketer: Sian Richefond / HarperFiction
WINNER: Really Good, Actually
Marketer: Liv Marsden / 4th Estate
ADULT NON-FICTION
HIGHLY COMMENDED: Strong Female Character
Marketers: Matthew Grindon, Megan Brown, Hazel O’Brien / Octopus
WINNER: Stolen Focus
Marketer: Genista Tate-Alexander, Caroline Butler / Bloomsbury
ADULT FICTION
HIGHLY COMMENDED: The Mysterious Case of the Alperton Angels
Marketer: Flora Willis / Viper (Profile)
WINNER: The Mother
Marketers: Blake Brooks, Ellie Pilcher, Holly Milnes / Zaffre (Bonnier)
Q1 2023 SPOTLIGHT AWARD WINNERS
AUDIENCE DEVELOPMENT: Ramadan Reflections
Marketer: Mia Oakley / Ebury
INNOVATION: The Last Party
Marketers: Brionee Fenlon, Alex Cooper, Fergus Edmondson, Emily Cox, Gemma Shelley / Little Brown
CREATIVITY: Daisy Jones and The Six
Marketers: Claire Bush, Isabella Levin, Becca Wright / Cornerstone
GRAFT: How to Kill Men and Get Away With It
Marketers: Jo Kite, Emma Pickard / HQ
Protected: Fiction Masterclass – Feb 2023
BMS Awards: Oct to Dec 2022
Thanks to everyone who submitted campaigns for the final quarter of 2022 and congratulations to our winners!
Click here for the presentation with judges comments
Or a full list can be found below…
Q4 – October to December 2022
MULTI-TITLE
HIGHLY COMMENDED: The Year of Michael Connelly
Marketers: Cait Davies, Lucy Cameron (Orion)
WINNER: Penguin Michael Joseph Christmas Campaign
Marketers: Charlea Harrison, Ellie Morley, Mubarak Elmubarak, Colin Brush (Penguin Michael Joseph)
GUERRILLA
HIGHLY COMMENDED: The Ballad of Never After
Marketer: Callie Robertson (Hodder)
WINNER: A Merry Little Meet Cute
Marketer: Emily Merrill (HarperFiction)
CHILDREN’S
HIGHLY COMMENDED: Virtually Christmas
Marketer: Jessica Williams (HarperCollins Children’s)
WINNER: Diary of A Wimpy Kid: Diper Overlode
Marketer: James McParland (PRH Children’s)
YOUNG ADULT
HIGHLY COMMENDED: The Heartstopper Yearbook
Marketers: Kristina Hill, Beth McWilliam (Hachette Children’s)
WINNER: Girlhood Unfiltered
Marketers: Ella Chapman, Eishar Kaur (Knights Of)
DEBUT
HIGHLY COMMENDED: The Whispering Dark
Marketer: Lucy Cameron (Orion)
WINNER: The Satsuma Complex
Marketers: Amy Fulwood, Rich Vlietstra (Simon & Schuster)
ADULT NON-FICTION
HIGHLY COMMENDED: The Climate Book
Marketers: Sam Voulters, Julie Woon (Penguin Press)
WINNER: The Light We Carry
Marketers: Annie Moore, Rose Poole, Amelia Fairney (Penguin General)
ADULT FICTION
HIGHLY COMMENDED: The Christmas Wish
Marketers: Maddy Marshall, Emily Merrill (HarperFiction)
WINNER: It Starts With Us
Marketers: Sarah Jeffcoate, Genevieve Barratt (Simon & Schuster)
Q4 SPOTLIGHT AWARD WINNERS
AUDIENCE DEVELOPMENT: Beyond the Wand
Marketers: Shelise Robertson, Patsy O’Neill (Ebury)
INNOVATION: The Secret Diaries of Charles Ignatius Sancho
Marketer: Emily Moran (Dialogue, Hachette)
CREATIVITY: Madly, Deeply: The Alan Rickman Diaries
Marketer: Caitriona Horne (Canongate)
GRAFT: Spaceboy
Marketers: Laura Hutchison, Alex Cowan, Ella Probert & Rachel Quin (HarperCollins Children’s)
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