Author: Lucy Upton

BMS Awards: Jan to Mar 2022

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Thank to everyone who submitted campaigns for the first quarter of 2022 and congratulations to our winners!

Click here for the presentation with judges’ comments

or see below for the full list…

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Q1 – January to March 2022


HIGHLY COMMENDED: Collins Puzzle Book Week

Marketer: Marta Juncosa / Collins

WINNER: Penguin Audio Bestsellers

Marketers: Laura Ingate, Carmen Byers / PRH Audio


HIGHLY COMMENDED: The Keeper of Stories by Sally Page

Marketers: Emma Petfield, Sara Roberts / One More Chapter (HC)

WINNER: They by Kay Dick

Marketer: Rachel Darling / Faber


HIGHLY COMMENDED: The Hatmakers by Tamzin Merchant

Marketer: Michelle Nathan / PRH Children’s

WINNER: Loki by Louie Stowell

Marketers: Jill Kidson, Josh Alliston, Jo Humphreys-Davies, John Moore / Walker Books


HIGHLY COMMENDED: If This Gets Out by Sophie Gonzales and Cale Dietrich

Marketer: Alex Haywood / Hachette Children’s

WINNER: Daughter of the Moon Goddess by Sue Lynn Tan

Marketer: Maddy Marshall / HarperFiction


HIGHLY COMMENDED: Pandora by Susan Stokes-Chapman

Marketer: Sophie Painter / Vintage

WINNER: The Maid by Nita Prose

Marketers: Maddy Marshall, Sarah Shea / HarperFiction


HIGHLY COMMENDED: This is Vegan Propaganda by Ed Winters

Marketer: Jessica Cselko / Ebury

WINNER: Fitwaffle’s Baking It Easy by Eloise Head

Marketer: Abby Watson / Ebury


HIGHLY COMMENDED: Still Life by Sarah Winman

Marketer: Liv Marsden / 4th Estate

WINNER: Love Marriage by Monica Ali

Marketers: Celeste Ward-Best, Emily Moran / Virago (Little, Brown)


AUDIENCE DEVELOPMENT: House of Sky and Breath by Sarah J. Maas

Marketers: Beth Maher, Amanda Shipp / Bloomsbury

INNOVATION: The Atlas Six by Olivie Blake

Marketers: Ellie Bailey, Becky Lushey, Andy Joannou / Pan Macmillan

CREATIVITY: Luster by Raven Leilani

Marketer: Gabriela Quattromini / Picador

GRAFT: The Leviathan by Rosie Andrews

Marketers: Amy Donegan, Ella Harold / Raven Books (Bloomsbury)




BMS Primer Day 2022

BMS Primer Workshop

Join our introduction to book marketing for new and recent starters!

Thursday 28th April and Friday 29th April 2022 (both days 09:30-13:00)

This event is targeted at those in the early stages of their career, as well as those hoping to join the industry or wanting an update on latest developments.

This year the workshop will take place online over the course of two mornings, offering an in-depth overview of book marketing, with new insights and the latest thinking around campaigns, available tools and resources.



Thursday 28th April

09:30-10:00 Introduction and Overview

10:00-11:00 How to Plan a Marketing Campaign: Structure and Cases

11.00-12.00 Media Landscape and Briefing an Agency

12.00-12:45 In-depth Case Studies: From Shoestring to Big Budgets

12.45-13.00 Breakout Rooms: Key Takeaways

Friday 29th April

09.30-10.00 Always on Brand: planning campaigns for the world’s biggest authors

10:00-11.00 How to measure success. Campaigns and KPIs.

11:00-11:15 Break

11.15-11.45 Latest Marketing Trends

11.45-12.45 Group work Challenge: Plan a campaign and present back

12.45-13.00 Close and key takeaways

Find all the details and register for your place now!




General Fiction Masterclass – February 2022

Hosted by James Spackman, this Masterclass took a look at four brilliant general fiction campaigns of recent months – there was definitely something for everyone!

Click on the image below to watch the video:

A big thank you to James Spackman and our panel:

Abbie Salter (HarperFiction) on How To Kill Your Family

Niriksha Bharadia (Faber) on Beautiful World, Where Are You?

Fleur Clarke (HarperFiction) on Sharpe’s Assassin

Casey Davoren (Little Brown) on The Love Hypothesis




Food & Drink Masterclass – January 2022

Thanks to everyone who joined our recent Masterclass, delving into some recent campaigns for bestselling food and drink titles.

Click on the image below to watch the video:


A big thank you to James Spackman and our panel:

Tom Kerridge Outdoor Cooking – Don Shanahan (Bloomsbury)

Jamie Oliver’s Together – Amy Davies (Penguin Michael Joseph)

The Roasting Tin titles – Kate Neilan (Vintage)

Jane’s Patisserie – Abby Watson (Ebury)



BMS Awards: Oct-Dec 2021

And the winner is . . . announcing the top campaigns of Q4 2021!

Click here for the presentation with judges comments

or see below for the full list…


‘Your submissions this quarter were, as they always are, just a joy to read. What’s exciting is that, as we see a diversification of publishing propositions, we are also seeing this amazing diversification of campaign strategies to match – or maybe we are able to publish more bravely because we know that we have incredible marketers who get savvier and savvier all the time with how to bring complicated, harder-to-categorise titles to readers.

In Q4 we always, of course, see the mega, blockbuster campaigns but I think we all agreed that they were particularly mega and blockbustery! But also that they combined the weight and punch and graft of the biggest campaigns with subtlety, nuance, empathy and social consciousness, in a way that felt really exciting. Creative angles felt more unexpected, and we loved the way that multiple campaigns acknowledged when they didn’t fully know their audience – and sought the right help to make sure they fully understood who they were speaking to and how.

Overall, really inspiring, really creative and really impressive.’


Q4 – October to December 2021


Entries rolled to Q1 2022


HIGHLY COMMENDED: Kingdom of the Cursed by Kerri Maniscalco

Marketer: Laura Bartholomew / Hodder & Stoughton

WINNER: The Love Hypothesis by Ali Hazelwood

Marketer: Casey Davoren / Little, Brown


HIGHLY COMMENDED: What is racism? by Katie Daynes and Jordan Akpojaro

Marketer: Sarah Connell / Usborne

WINNER: Greg the Sausage Roll by Mark and Roxanne Hoyle

Marketers: Lauren Floodgate, Jannine Saunders / Penguin Children’s


HIGHLY COMMENDED: Terciel and Elinor by Garth Nix

Marketer: Emma Quick / Hot Key (Bonnier)

WINNER: Afterlove by Tanya Byrne

Marketers: Beth McWilliams, Aashfaria Anwar / Hachette Children’s


HIGHLY COMMENDED: Slimming Eats by Siobhan Wightman

Marketer: Sahina Bibi / Hodder & Stoughton

WINNER: Free by Lea Ypi

Marketer: Ania Gordon / Penguin Press


HIGHLY COMMENDED: Will by Will Smith

Marketers: Rebecca Ikin, Claire Bush, Lydia Weigel / Cornerstone

WINNER: The Storyteller by Dave Grohl

Marketers: Hayley McMullan, Richard Vlietstra / Simon & Schuster


HIGHLY COMMENDED: Keisha the Sket by Jade LB

Marketers: Lydia Weigel, Emma Wallace / Merky Books

WINNER: The Haunting Season by various

Marketer: Emily Moran / Little Brown


Q4 Spotlight Award Winners


Black Skin by Dija Ayodele

Marketers: Vicki Watson, Katrina Smedley / HQ


1000 Years of Joys and Sorrows by Ai WeiWei

Marketers: Rosanna Boscawen, Chloe Healy / Vintage


A Class Act by Rob Beckett

Marketer: Julie MacBrayne / Harper NonFiction


Windswept and Interesting by Billy Connolly

Marketer: Sarah Arratoon / John Murray






BMS Awards: Jul-Sep 2021

Announcing the winners of the Q3 2021 BMS Awards!

Click here for the presentation with judges comments

or see below for the full list…

Q3 – July to September 2021


HIGHLY COMMENDED: Big Bright Feelings by Tom Percival

Marketer: Mattea Barnes / Bloomsbury Children’s

WINNER: The Lord of the Rings series by J.R.R. Tolkien

Marketer: Fleur Clarke / HarperFiction


HIGHLY COMMENDED: Consumed by Aja Barber

Marketer: Charlotte Sanders / Octopus

WINNER: And It Was Beautiful by Phil Hay

Marketer: Tom Noble / Orion


HIGHLY COMMENDED: The Unexpected Tale of Bastien Bonlivre by Clare Povey, illus. by Heloise Mab

Marketer: Hannah Reardon Steward / Usborne

WINNER: The Amazing Edie Eckhart by Rosie Jones

Marketer: Naomi Berwin / Hachette Children’s


Entries rolled to Q4


HIGHLY COMMENDED: Everyone in This Room Will Someday Be Dead by Emily Austin

Marketers: Aimee Oliver-Powell, Jamie Forrest, Sophie Walker / Atlantic

WINNER: The Upper World by Femi Fadugba

Marketer: Evelyn Opoku-Agyeman / PRH Children’s


HIGHLY COMMENDED: And Away…  by Bob Mortimer

Marketer: Amy Fulwood / Simon & Schuster

WINNER: The Transgender Issue by Shon Faye

Marketer: Dahmicca Wright / Penguin Press


HIGHLY COMMENDED: Beautiful World, Where Are You? by Sally Rooney

Marketers: Niriksha Bharadia, Jess Kim / Faber

WINNER: Empire of the Vampire by Jay Kristoff

Marketer: Fleur Clarke / HarperFiction


Q3 Spotlight Award Winners


Cloud Cuckoo Land by Anthony Doerr

Marketer: Lindsay Terrell / 4th Estate


Penguin Classics Green Ideas

Marketers: Ania Gordon & Sam Voulters / Penguin Press


 Love Unfiltered

Marketer: Natasha Collie / Ladybird (PRH Children’s)


The Castaways by Lucy Clarke

Marketers: Maddy Marshall, Jeannelle Brew / HarperFiction





BMS Awards: April-June 2021

Book Marketing Society Awards

We’ve announced the Q2 BMS Award winners!

Click here for the presentation with judges comments

or see below for the full list…

Q2 – April to June 2021


HIGHLY COMMENDED: The Missing Sister by Lucinda Riley

Marketers: Elle Gibbons, Andy Joannou / Pan Macmillan

WINNER: Penguin Modern Classics in Audio

Marketer: Laura Ingate / PRH Audio


HIGHLY COMMENDED: The Last Thing He Told Me by Laura Dave

Marketer: Elizabeth Hitti / Viper (Profile)

WINNER: The Secret to Superhuman Strength by Alison Bechdel

Marketers: Katrina Northern, Hannah Shorten / Vintage (PRH)


HIGHLY COMMENDED: You Are A Champion by Marcus Rashford and Carl Anka

Marketers: Alison Ruane, Katie Roden, Andy Joannou / Macmillan Children’s Books

WINNER: When the Sky Falls by Phil Earle

Marketer: Sarah Kimmelman / Andersen Press


HIGHLY COMMENDED: Heartstopper vol. 4 by Alice Oseman

Marketer: Flic Highet / Hachette Children’s

WINNER: Threadneedle by Cari Thomas

Marketers: Fleur Clarke, Rachel Quin, Maddy Marshall / HarperFiction


HIGHLY COMMENDED: Ariadne by Jennifer Saint

Marketers: Vicky Beddow, Lucie Sharpe / Headline

WINNER: Careless by Kirsty Capes

Marketer: Helena Fouracre / Orion


HIGHLY COMMENDED: The Wild Silence by Raynor Winn

Marketers: Sophie Shaw, Katie Williams / Michael Joseph

WINNER: Slug by Hollie McNish

Marketer: Emily Moran / Fleet (Little, Brown)


HIGHLY COMMENDED: Hamnet by Maggie O’Farrell

Marketer: Fergus Edmondson / Tinder Press (Headline)

WINNER: The Serial Killer’s Wife by Alice Hunter

Marketers: Ellie Pilcher, Eleanor Slater / Avon (HarperCollins)



AUDIENCE DEVELOPMENT: Ace of Spades by Faridah Àbíké-Íyímídé

Marketer: Hannah Reardon Steward / Usborne

INNOVATION: Genie and Teeny by Steven Lenton

Marketer: Beth Maher / HarperCollins Children’s

CREATIVITY: Hostage by Clare Mackintosh

Marketer: Gemma Shelley, Brionee Fenlon / Little, Brown

GRAFT: Still Life by Sarah Winman

Marketer: Liv Marsden / 4th Estate (HarperCollins)




Popular Fiction Masterclass – June ’21

Thanks to everyone who joined our recent Masterclass looking at successful campaigns in the reading group and popular fiction space.

Click on the image below to watch the video.


A big thank you to James Spackman and our panel:

Brittany Sankey (Orion) presenting Exciting Times by Naoise Dolan

Flora Willis (Profile) presenting Detransition, Baby by Torrey Peters

Jo Liddiard (Headline) presenting All My Lies are True by Dorothy Koomson






BMS Awards: Jan-Mar 2021

Book Marketing Society Awards

We’ve announced the winners of the Q1 2021 Awards!

Click here for the presentation with judges comments

 or see below for the full list…

Q1 – January to March 2021


HIGHLY COMMENDED: #BloomsburyNightIn

Marketers: Amy Donegan, Rachel Wilkie & Ella Harold / Bloomsbury

WINNER: 2000AD in Audio

Marketers: Carmen Byers, Helena Sheffield & Laura Ingate / PRH Audio



HIGHLY COMMENDED: The Marlowe Murder Club

Marketer: Becca Joyce / HQ

WINNER: Detransition, Baby

Marketer: Flora Willis / Serpent’s Tail (Profile)



HIGHLY COMMENDED: The Valley of Lost Secrets

Marketer: Jade Westwood / Bloomsbury Children’s

WINNER: How To Grow Up and Feel Amazing!

Marketer: James McParland / Hachette Children’s



HIGHLY COMMENDED: The Rule of Wolves

Marketer: Naomi Berwin / Hachette Children’s

WINNER: The Gilded Ones

Marketers: Hannah Reardon Steward & Stevie Hopwood / Usborne




Marketers: Emma Burton & Holly Minter / Transworld

WINNER: Open Water

Marketers: Alexia Thomaidis & Zoe Coxon / Penguin General




Marketers: Abby Watson & Stephenie Naulls / Ebury

WINNER: How to Avoid a Climate Disaster

Marketers: Julie Woon & Ania Gordon / Penguin Press




Marketers: Jamie Forrest & Sophie Walker / Atlantic Books

WINNER: Klara and the Sun

Marketers: Katie Hall, Niriksha Bharadia & Kiri Inglis / Faber




Marketer: Aimee Oliver Powell / Atlantic Books

INNOVATION: Maxwell’s Demon

Marketer: Jamie Norman / Canongate

CREATIVITY: VI Spy: Licence to Chill

Marketer: Jazz Bartlett Love / Chicken House

GRAFT: The Absolute Book

Marketer: Jen Breslin / Penguin Michael Joseph


A huge thank you to everyone for submitting their campaigns, and to the judges for their careful considerations.




Debuts Masterclass – April ’21

Thanks to everyone who joined our recent Masterclass delving into some of the exciting 2021 debuts we’ve all been talking about!

Click on the image below to watch the video.


A big thank you to James Spackman and our panel:

Emma Burton discussing The Sanatorium by Sarah Pearse (Transworld)

Alexia Thomaidis and Zoe Coxon discussing Open Water by Caleb Azumah Nelson (Viking)

Gabriela Quattromini discussing Luster by Raven Leilani (Picador)

Sarah Shea discussing Girl A by Abigail Dean (HarperFiction)