Author: Lucy Upton
BMS Awards: Apr to Jun (Q2) 2026
Thanks to everyone who submitted campaigns for the Q2 2026 Awards and congratulations to our winners!
Click here for the presentation with judges’ comments
Or a full list can be found below…
Download story-sized graphics here
Q2 – Apr to Jun 2026
MULTI-TITLE
HIGHLY COMMENDED: Ultimate Football Heroes
Marketer: Nassima Bouchenak / Bonnier
WINNER: Terry Pratchett’s Hat Parade
Marketers: Julia Gaynor, Helena Sheffield / Transworld
GUERRILLA
HIGHLY COMMENDED: The Magical Matcha Teashop
Marketers: Chloe Cummings, Katie Sadler, Grace Edwards / One More Chapter
WINNER: Groovy, Laidback and Nasty
Marketers: Javerya Iqbal and Tom Noble / White Rabbit
CHILDREN’S
HIGHLY COMMENDED: The Ice Cream Crocodile
Marketers: Emma Golay, Sarah Connell / Faber Children’s
WINNER:Is This A Plum?
Marketer: Hannah Sidorjak / PRH Children’s
YOUNG ADULT
HIGHLY COMMENDED: Release Me
Marketers: Olivia Carson, Sophie Porteous, Lorrie Rose / Electric Monkey (Farshore)
WINNER: Survival Show
Marketers: Alesha Bonser, Simi Toor / Gallery YA (S&S Children’s)
DEBUT
HIGHLY COMMENDED: Dissection of a Murder
Marketer: Claire Bush / Pan Macmillan
WINNER: Yesteryear
Marketers: Liv Marsden, Ellen Woodley / 4th Estate
ADULT NON-FICTION: NARRATIVE
HIGHLY COMMENDED: Talking Classics
Marketers: Rosie Parnham. Dahmicca Wright / Profile
WINNER: London Falling
Marketers: El Gibbons, Alice Smith / Pan Macmillan
ADULT NON-FICTION: LIFESTYLE
HIGHLY COMMENDED: The Book of Birds
Marketers: Yazmeen Akhtar, Sahina Bibi, Emily Cox / Penguin General
WINNER: The Walking Cure
Marketer: Darcie O’Meara / Bloomsbury
ADULT FICTION
HIGHLY COMMENDED: The Midnight Train
Marketers: Alice Shortland, Emily Cox / Canongate
WINNER: Land
Marketers: Lucy Howkins, Phoebe Khalid / Headline
Q2 2026 SPOTLIGHT AWARD WINNERS
AUDIENCE DEVELOPMENT: Brave New Summer
Marketer: Sophie Rosewell / HQ
INNOVATION: Literally x Unapologetic Love Story
Marketers: Alexandra Watkins, Meg Donnelly / Pan Macmillan
CREATIVITY: Transcription
Marketer: Simon Heafield / Granta
GRAFT: Daggermouth
Marketers: Meg Donnelly, Becky Lushey / Pan Macmillan
FORMAT: Five
Marketers: Vicki Watson, Caroline Oestergaard, Adam Humphrey / Juniper (HQ)
BMS Awards: Jan to Mar (Q1) 2026
Thanks to everyone who submitted campaigns for the Q1 2026 Awards and congratulations to our winners!
Click here for the presentation with judges’ comments
Or a full list can be found below…
Download story-sized graphics here
Q1 – Jan to Mar 2026
MULTI-TITLE
HIGHLY COMMENDED: Bloomsbury Cooks IWD event
Marketer: Mia Oakley / Bloomsbury
WINNER: Life Changes When You Listen
Marketers: Jo Kite MacCalla, Carmen Byers / PRH Audio
GUERRILLA
HIGHLY COMMENDED: Between Two Fires
Marketer: Holly Wilson / Gollancz (Orion)
WINNER: And Now, Back to You
Marketers: Charlotte Dixon, Carol-Anne Royer / Pan Macmillan
CHILDREN’S
HIGHLY COMMENDED: Gozzle
Marketer: Jade Potter / Macmillan Children’s
WINNER: Finn’s Epic Fails
Marketer: Emma Hardy-Quick / Simon & Schuster Children’s
YOUNG ADULT
HIGHLY COMMENDED: A Stage Set for Villains
Marketer: Yasmin Anshoor / Mayhem (Penguin Michael Joseph)
WINNER: Queen of Faces
Marketer: Aisling O’Mahony / HarperFire (HC Children’s)
DEBUT
HIGHLY COMMENDED: Esther is Now Following You
Marketer: Jen Porter / Transworld
WINNER: Motherfaker
Marketers: Claire Bush, Zoe Coxon / Pan Macmillan
ADULT NON-FICTION: NARRATIVE
HIGHLY COMMENDED: Bimbo
Marketer: Sophie Shaw / Cornerstone
WINNER: A Hymn to Life
Marketers: Annie Rose, Chloe Healy, Olivia Pither / Vintage
ADULT NON-FICTION: LIFESTYLE
HIGHLY COMMENDED: The Ramadan Kitchen
Marketers: Vicki Watson, Caroline Oestergaard / Pavilion (HC)
WINNER: I Still Believe in Miracles
Marketer: Margarida Mendes Ribeiro / Ebury
ADULT FICTION
HIGHLY COMMENDED: My Friends
Marketers: Amy Fulwood, Kate Kaur / Simon & Schuster
WINNER: Hooked
Marketers: Liv Marsden & Ellen Woodley / 4th Estate
Q1 2026 SPOTLIGHT AWARD WINNERS
AUDIENCE DEVELOPMENT: Friday Book Club
Marketers: Rebecca Morrison, Sarah Sleath / Collins
INNOVATION: Onyx Storm PB
Marketers: Laura Vile, Katy Brigden / Piatkus (Little Brown)
CREATIVITY: It’s Not What You Think
Marketers: Adam Humphrey, Vicky Joss, Alexandra Sequeira / HarperFiction
GRAFT: The Last Starborn Seer
Marketers: Shannon Hewitt, Jo Liddiard / Head of Zeus
FORMAT: Careless People PB
Marketer: Claire Bush / Pan Macmillan
BMS Primer Day – June 2026
We’re thrilled to be running our summer in-person BMS Primer workshop for book marketers on Friday 12th June 2026.
Targeted at those in the early years of their career, as well as those hoping to join the industry or wanting an update on latest developments, this workshop will take place in central London and will offer an in-depth overview of book marketing, with new insights and the latest thinking around campaigns, available tools and resources.
Attendees will learn how marketers brief media agencies, handle their campaigns, overcome challenges, and drive results – the aim is to learn from industry experts, and stay on top of marketing trends and best practice. The event will culminate in a session where participants will get the chance to create and present their own marketing campaign working with other colleagues across the industry.
WHEN: Friday 12th June (09:30 – 17:00)
WHERE: Total Media Offices, First Floor, Waverley House, 7-12 Noel St, London W1F 8GQ
COST: BMS members £100 / Non-members £150
Refreshments and lunch will be provided.
AGENDA
09:30-10:00 Introduction and Overview
10:00-11:00 How to Plan a Marketing Campaign – Laura Di Giuseppe, Publishing and Marketing Consultant
11.00-12.30 Media Landscape and Briefing an Agency – Total Media team
12.30-13:30 LUNCH
13.30-14.15 Non-Fiction Focus: Margarida Mendes Ribeiro, Campaign Officer (Ebury Publishing)
14:15-15.00 In-depth Case Studies – Fiction Focus: From Shoestring to Big Budgets – Ellie Nightingale, Senior Marketing Manager (Orion)
15.00-16.00 BookTok Trends: Maximising Opportunities – Lex Brookman, Tandem Collective
16.00-16.15 BREAK
16:15-17:00 Group work: From Theory to Practice. Plan a campaign and present back.
Tickets are limited and will be sold on a first-come, first-served basis. BMS members will have priority.
London Book Fair – Tuesday 10 March 2026
We’re hosting a joint panel with the PPC at London Book Fair on Tuesday 10th March 2026:
The Future of Marketing & Publicity: how the roles of M&P have evolved and how can their talents merge for a new age
BMS Awards: Oct to Dec (Q4) 2025
Thanks to everyone who submitted campaigns for the Q4 Awards and congratulations to our winners!
Click here for the presentation with judges’ comments
Or a full list can be found below…
Download Story-sized winner graphics here
Q4 – Oct to Dec 2025
MULTI-TITLE
HIGHLY COMMENDED: The Year of Reacher
Marketers: Jen Porter & Lucy Upton / Transworld
WINNER: Mr. Men Little Miss: Little Miss Marple and Mr. Poirot
Marketers: Chris Wells & Lila Nicholson / Farshore
GUERRILLA
HIGHLY COMMENDED: 12 Ways to Kill Your Family At Christmas
Marketers: Chloe Cummings, Grace Edwards & Katie Sadler / One More Chapter
WINNER: Eleanor
Marketer: Charlotte Dixon / Pan Macmillan
CHILDREN’S
HIGHLY COMMENDED: The Diary of Wiska Wildflower: The New School
Marketer: Aleena Waseem / OUP
WINNER: Diary of a Wimpy Kid: Partypooper
Marketer: Lottie Halstead / PRH Children’s
YOUNG ADULT
HIGHLY COMMENDED: Seven Deadly Thorns
Marketer: Tim Hardy / Bloomsbury
WINNER: The Book of Dust Vol 3: The Rose Field
Marketer: Michael Bedo / PRH Children’s
DEBUT
Not judged this quarter
ADULT NON-FICTION: NARRATIVE
HIGHLY COMMENDED: When Gavin Met Stacey
Marketers: Rosie Ainsworth, Sarah Ridley & Helena Sheffield / Transworld
WINNER: A Mind of My Own
Marketers: Hayley McMullan & Richard Vlietstra / S&S
ADULT NON-FICTION: LIFESTYLE
HIGHLY COMMENDED: Warhammer 40,000 Character Encyclopedia
Marketers: James Atkinson, Tilly Mummery & Savannah Macgowan / DK
WINNER: Always Remember: The Boy, the Mole, the Fox, the Horse and the Storm
Marketers: Abby Watson & Lara McLeod / Ebury
ADULT FICTION
HIGHLY COMMENDED: Boleyn Traitor
Marketers: Sarah Shea, Lipfon Tang, Alexandra Sequeira & Vicki Watson / HarperFiction
WINNER: The Killing Stones
Marketer: Natasha Tulett / Pan Macmillan
Q4 2025 SPOTLIGHT AWARD WINNERS
AUDIENCE DEVELOPMENT: Jean Paul Gaultier Catwalk
Marketer: Curtis Garner / Thames & Hudson
INNOVATION: BBC Audiobooks x UK Literary Festivals
Marketer: Olivia Pither / PRH Audio
CREATIVITY: The School of Night
Marketer: Katrina Northern / Vintage
GRAFT: The Hawk is Dead
Marketer: Claire Bush / Pan Macmillan
FORMAT: The Wrath of the Fallen
Marketer: Hannah Whittaker / Headline
BMS Awards: Jul to Sep (Q3) 2025
Thanks to everyone who submitted campaigns for the Q3 Awards and congratulations to our winners!
Click here for the presentation with judges’ comments
Or a full list can be found below…
Download Story-sized winner graphics here
Q3 – Jul to Sep 2025
MULTI-TITLE
HIGHLY COMMENDED: MeetCute Fest
Marketer: Hannah Whittaker / Headline
WINNER: Summer of Skandar
Marketers: Alesha Bonser, Daniel Fricker, Miya Elkerton & Simi Toor / S&S Children’s
GUERRILLA
HIGHLY COMMENDED: The Vanishing Cherry Blossom Bookshop
Marketers: Chloe Cummings, Grace Edwards, Katie Sadler / One More Chapter
WINNER: Poyums Annaw
Marketer: Jamie Norman / Canongate
CHILDREN’S
HIGHLY COMMENDED: Unfairies
Marketer: Chris Robson / PRH Children’s
WINNER: Pablo & Splash: Roman Holiday
Marketer: Evelyn Opoku-Agyeman / Bloomsbury Children’s
YOUNG ADULT
HIGHLY COMMENDED: Twilight 20th Anniversary
Marketer: Katy Brigden / Little Brown
WINNER: Immortal Consequences
Marketers: Sophie Porteous, Lorrie Rose / Farshore
DEBUT
HIGHLY COMMENDED: How I Cook
Marketer: Daniela Mestriner / Harper Non-Fiction
WINNER: Dire Bound
Marketers: Julia Gaynor, Sara Roberts & Lucy Upton/ Transworld
ADULT NON-FICTION: NARRATIVE
HIGHLY COMMENDED: Craftland
Marketer: Annie Rose / Vintage
WINNER: The Quiet Ear
Marketers: Lindsay Terrell & Ellie Nightingale / Orion
ADULT NON-FICTION: LIFESTYLE
HIGHLY COMMENDED: MENOlicious
Marketers: Vickie Boff & Ellie Hewlett / DK
WINNER: Good Things
Marketer: Margarida Mendes Ribeiro / Ebury
ADULT FICTION
HIGHLY COMMENDED: Don’t Let Him In
Marketers: Ania Gordon, Olivia Pither & Jess Millott / Cornerstone
WINNER: Alchemised
Marketers: Jessie Beswick & Yasmin Anshoor / Penguin Michael Joseph
Q3 2025 SPOTLIGHT AWARD WINNERS
AUDIENCE DEVELOPMENT: The Secret Painter
Marketer: Jamie Norman / Canongate
INNOVATION: Tart
Marketers: Mia Oakley & Shunayna Vaghela / Bloomsbury
CREATIVITY: All the Best for the Future
Marketer: Shelise Robertson / Ebury
GRAFT: The Secret of Secrets
Marketers: Lucy Upton & Sarah Ridley / Transworld
FORMAT: Hekate
Marketers: Sarah Jeffcoate & Kate Kaur / Simon & Schuster
Protected: BMS Masterclasses (September 2025)
Books Are My Bag
Thank you to Emma Bradshaw, Head of Marketing and Communications at the Booksellers Association, for joining our 18th September 2025 meeting to talk through the Books Are My Bag campaign calendar.
You can watch Emma’s presentation here (approx 15 mins)
Or download the deck via this link.
Protected: Campaign learnings from the September 2025 meeting
BMS Awards: Apr to Jun (Q2) 2025
Thanks to everyone who submitted campaigns for the Q2 Awards and congratulations to our winners!
Click here for the presentation with judges’ comments
Or a full list can be found below…
Q2 – Apr to Jun 2025
MULTI-TITLE
HIGHLY COMMENDED: How To Train Your Dragon
Marketers: Naomi Berwin, Nils Jones / Hachette Children’s
WINNER: Wayward TxF imprint launch
Marketer: Sara Roberts / Transworld
GUERRILLA
HIGHLY COMMENDED: Fahrenheit-182
Marketer: Aimee Kitson / Little Brown
WINNER: We Are Not Numbers
Marketer: Mhari Nimmo / Cornerstone
CHILDREN’S
HIGHLY COMMENDED: Ady and Me
Marketers: Christopher Ransom, Megan Fowler & Lucy Lillystone / Quarto
WINNER: The Donut Squad
Marketers: Fraser Hutchinson & Ruth Sanderson / David Fickling
YOUNG ADULT
HIGHLY COMMENDED: Watch Me
Marketers: Olivia Carson, Sophie Porteous & Lorrie Rose / Farshore
WINNER: Fearless
Marketers: Alesha Bonser, Miya Elkerton & Simi Toor / S&S Children’s
DEBUT
HIGHLY COMMENDED: Silver Elite
Marketers: Sophie Shaw & Isabella Levin / Cornerstone
WINNER: Consider Yourself Kissed
Marketers: Sophie Shaw & Claire Bush / Cornerstone
ADULT NON-FICTION: NARRATIVE
HIGHLY COMMENDED: The New Age of Sexism
Marketers: Hannah Paget, Sarah Jeffcoate & Kate Kaur / Simon & Schuster
WINNER: Of Thorn & Briar
Marketer: Rich Vlietstra / Simon & Schuster
ADULT NON-FICTION: LIFESTYLE
HIGHLY COMMENDED: Boustany
Marketer: Lara McLeod / Ebury
WINNER: Nettles & Petals
Marketer: Lewis Laney / Quarto
ADULT FICTION
HIGHLY COMMENDED: Atmosphere
Marketers: Isabella Levin & Claire Bush / Cornerstone
WINNER: Butter PB
Marketer: Liv Marsden / 4th Estate
Q2 2025 SPOTLIGHT AWARD WINNERS
AUDIENCE DEVELOPMENT: A Different Kind of Power
Marketer: Natasha Tulett / Pan Macmillan
INNOVATION: Caught Up
Marketer: Charlotte Gill / Quercus
CREATIVITY: Is A River Alive?
Marketers: Sahina Bibi & Emily Cox / Penguin General
GRAFT: Forgotten Churches
Marketer: Stephanie Lee / Quarto
FORMAT: The Devils
Marketer: Lucy Cameron / Orion
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