Author: Lucy Upton
BMS Meeting – Lockdown Initiatives
Be inspired by some of the brilliant Lockdown Initiatives from the last year!
Click on the image below to watch the video:
(from the 31 March 2021 member meeting)
Thank you to our speakers:
Hannah Winter on the Quercus Word of Mouth Bestsellers Evening
Melanie Price and Claire Fenby on the One More Chapter Readalong and Book Club
Jessie Sullivan on the Head of Zeus eBook Lockdown Promotion
Spring ’21 Masterclasses – Lower Budget campaigns
Our recent Masterclasses with James Spackman focused on lower budget campaigns – with so many brilliant 2020 campaigns to delve into, we ran two sessions: one for Fiction and one for Non-Fiction.
Click on the images below to watch the videos.
FICTION (Thursday 25 February)
With a big thank you to our panel:
Helen Flood discussing The Girl with the Louding Voice by Abi Daré (Sceptre, H&S) – Winner: Debut campaign
Dahmicca Wright discussing Poor by Caleb Femi (Penguin Press) – Winner: Debut campaign
Joanna Kite discussing Sleepless by Louise Mumford (HQ) – Winner: Guerrilla campaign
Katie Sadler discussing Lockdown by Peter May (Quercus) – Winner: Guerrilla campaign
NON-FICTION (Thursday 4 March)
With a big thank you to our panel:
Cait Davies discussing Accidentally Wes Anderson by Wally Koval (Trapeze, Orion) – Highly Commended: Guerrilla campaign
Tom Noble discussing the White Rabbit imprint launch (Orion) – Spotlight winner: Innovation
Ellie Morley discussing How To Break Up with Fast Fashion by Lauren Bravo (Headline) – Highly Commended: Guerrilla campaign
BMS Primer Day 2021
Join our introduction to book marketing for new and recent starters!
Thursday 11th March and Friday 12th March 2021 (both days 09:30-13:00)
This event is targeted at those in the early stages of their career, as well as those hoping to join the industry or wanting an update on latest developments. This year the workshop will take place online over the course of two mornings, offering an in-depth overview of book marketing, with new insights and the latest thinking around campaigns, available tools and resources.
Agenda:
Thursday 11th March
09:30 – 10:00 Introduction and Overview
10:00 – 11:00 How to Plan a Marketing Campaign: Structure and Cases
11.00 – 12.00 Media Landscape and Briefing an Agency
12.00 – 12:45 In-depth Case Studies: From Shoestring to Big Budgets
12.45 – 13.00 Breakout Rooms: Key Takeaways
Friday 12th March
09.30 – 10.00 Maximising Social Media Channels: from IG Lives to TikTok
10:00 – 10.30 Copywriting: Best Practice
10.30 – 11.00 Latest Trends in Email Marketing
11:00 – 11:15 Break
11.15 – 11.45 Marketplace for Audio
11.45 – 12.45 Group work Challenge: Plan a campaign and present back
12.45 – 13.00 Close and key takeaways
Find all the details and register for your place now!
BMS Awards: Oct-Dec 2020
We’ve announced the winners of the Q4 2020 Awards!
Click here for the presentation with judges comments
or see below for the full list…
Q4 – October to December 2020
MULTI-TITLE
HIGHLY COMMENDED: Quercus Word of Mouth Bestsellers Evening
Marketer: Hannah Winter / Quercus
WINNER: The Year of Dilly Court
Marketers: Katy Blott / HarperFiction
GUERRILLA
HIGHLY COMMENDED: Accidentally Wes Anderson
Marketer: Cait Davies / Trapeze (Orion)
WINNER: Sleepless
Marketers: Joanna Kite, Becca Joyce / HQ
CHILDREN’S
HIGHLY COMMENDED: The Night Bus Hero
Marketer: James McParland / Hachette Children’s
WINNER: The Book of Hopes
Marketers: Mattea Barnes / Bloomsbury Children’s
DEBUT
HIGHLY COMMENDED: Firewatching
Marketers: Sarah Jeffcoate / Simon & Schuster
WINNER: Poor
Marketer: Dahmicca Wright / Penguin Press
ADULT NON-FICTION
HIGHLY COMMENDED: A Life on Our Planet
Marketers: Stephenie Naulls, Morgana Chess, Helena Sheffield / Ebury
WINNER: A Promised Land
Marketer: Amelia Fairney, Rose Poole, Indira Birnie, Helena Sheffield / Viking
ADULT FICTION
HIGHLY COMMENDED: The Betrayals
Marketers: Sarah Shea, Katy Blott / HarperFiction
WINNER: A Song for the Dark Times
Marketer: Tom Noble, Lucy Cameron / Orion
Q4 SPOTLIGHT AWARDS
AUDIENCE DEVELOPMENT: What A Flanker
Marketer: Orlando Mowbray / Harper Non-Fiction
INNOVATION: Home Body
Marketers: Justine Gold, Genevieve Barratt / Simon & Schuster
CREATIVITY: A Cheesemonger’s History of the British Isles
Marketers: Flora Willis / Profile
A huge thank you to everyone for submitting their campaigns, and to the judges for their careful considerations.
BMS Awards: Jan-Sep 2020
We’ve announced the winners of the 2020 Q1, Q2 and Q3 Awards!
Click here for the presentation with judges comments
or see below for the full list…
Q1 – January to March 2020
GUERRILLA
HIGHLY COMMENDED: How to Break Up with Fast Fashion
Marketer: Ellie Morley / Headline
WINNER: Motherwell
Marketers: Anna Bowen, Tom Noble / Orion
DEBUT
HIGHLY COMMENDED: Saving Missy
Marketers: Abbie Salter, Katy Blott / HarperFiction
WINNER: The Girl with the Louding Voice
Marketer: Helen Flood / Sceptre
ADULT NON-FICTION
HIGHLY COMMENDED: Invisible Women
Marketers: Rosanna Boscawen, Katrina Northern / Vintage
WINNER: The Future We Choose
Marketer: Felice McKeown / Manilla Press
ADULT FICTION
HIGHLY COMMENDED: Grown-Ups
Marketers: Claire Bush, Liz Smith, Fola Adebayo / Michael Joseph
WINNER: Kim Jiyoung, Born 1982
Marketer: Amy Fulwood / Simon & Schuster
Q1 SPOTLIGHT AWARDS
AUDIENCE DEVELOPMENT: Not A Diet Book
Marketer: Orlando Mowbray / Harper Non-Fiction
INNOVATION: The Mirror and The Light
Marketers: Matt Clacher, Lindsay Terrell, Liv Marsden / 4th Estate
CREATIVITY: Difficult Women
Marketers: Rosanna Boscawen, Sophie Painter / Vintage
Q2 – April to June 2020
MULTI-TITLE
HIGHLY COMMENDED: Play and Learn at Home
Marketers: Sarah Connell, Anna Howorth, Jacob Dow, Emma Baxter, Lisa Watts, Matt Bugler / Usborne
WINNER: eBook Lockdown Promotion
Marketer: Jessie Sullivan / Head of Zeus
GUERRILLA
HIGHLY COMMENDED: Mind Over Mother
Marketer: Aimee Kitson / Little, Brown
WINNER: Lockdown
Marketer: Katie Sadler / Quercus
CHILDREN’S
HIGHLY COMMENDED: The Strangeworlds Travel Agency
Marketers: Beth McWilliams, Aashfaria Anwar / Hachette Children’s
WINNER: The Worrysaurus
Marketer: Emily Finn / Hachette Children’s
YOUNG ADULT
HIGHLY COMMENDED: Diary of a Confused Feminist
Marketer: Natasha Whearity / Hachette Children’s
WINNER: The Court of Miracles
Marketers: Fleur Clarke, Katy Blott / HarperFiction
ADULT NON-FICTION
HIGHLY COMMENDED: Humankind
Marketer: Genista Tate-Alexander / Bloomsbury
WINNER: Women Don’t Owe You Pretty
Marketers: Caro Parodi, Matthew Grindon / Octopus
ADULT FICTION
HIGHLY COMMENDED: Daughters of Cornwall
Marketers: Dawn Burnett, Sarah Shea / HarperFiction
WINNER: The Heatwave
Marketer: Ellie Pilcher / Avon
Q2 SPOTLIGHT AWARDS
AUDIENCE DEVELOPMENT: Skincare
Marketers: Joanna Rose, Janet Aspey, Jen Callahan-Packer / HQ
INNOVATION: White Rabbit Launch
Marketer: Tom Noble / Orion
CREATIVITY: Ladybird Little Big Moments
Marketer: Natasha Collie, Beth O’Brien, Clemmie Turner / PRH Children’s
Q3 – July to September 2020
MULTI-TITLE
HIGHLY COMMENDED: One More Chapter Readalong
Marketers: Melanie Price, Claire Fenby / HarperCollins
WINNER: Go on an Adventure with Katherine Rundell
Marketers: Mattea Barnes, Lucy Upton / Bloomsbury Children’s
YOUNG ADULT
HIGHLY COMMENDED: Midnight Sun
Marketers: Celeste Ward-Best, Maddy Hall / Atom
WINNER: Cinderella is Dead
Marketer: Namra Amir / Bloomsbury Children’s
DEBUT
HIGHLY COMMENDED: The Thursday Murder Club
Marketers: Georgia Taylor, Ellie Hudson / Penguin General
WINNER: The Super Miraculous Journey of Freddie Yates
Marketers: Joanna Olney, Stevie Hopwood / Usborne
ADULT NON-FICTION
HIGHLY COMMENDED:What Mummy Makes
Marketer: Natalie Wolfe / DK
WINNER: Gotta Get Theroux This
Marketers: Sarah Arratoon, Andy Joannou, Ellie Bailey, Elle Jones / Pan Macmillan
ADULT FICTION
HIGHLY COMMENDED: Love in Colour
Marketer: Lucie Sharpe / Headline
WINNER: The Midnight Library
Marketer: Alice Shortland / Canongate
Q3 SPOTLIGHT AWARDS
AUDIENCE DEVELOPMENT: Mary Berry Simple Comforts
Marketer: Abby Watson / Ebury
INNOVATION: The Guest List
Marketers: Abbie Salter, Jeannelle Brew / HarperFiction
CREATIVITY: Ottolenghi Flavour
Marketers: Stephenie Naulls, Morgana Chess / Ebury
A huge thank you to everyone for submitting their campaigns, and to the judges for their careful considerations.
BMS Session 8: Google Display
Our final BMS Session of 2020 looked at Google Display advertising.
Click on the image below to watch the video (running time approx 50m)
If you’ve ever pretended to know all about Google Advertising, but secretly find the huge array of options bewildering, then this is the Session for you!
Sam Noble from Biddable Moments takes us through the Google Display Network covering targeting, the different ad formats and channels (including YouTube) and the best creative approaches for them.
Download the deck from the Session here.
Sam can be contacted on info@biddablemoments.com
BMS Session 7: Twitter
Our seventh BMS Session, in association with Twitter, looked at tips and tools for Twitter success.
Click on the image below to watch the video (running time approx 25m)
Alice Beverton-Palmer, Senior Partnerships Manager at Twitter UK, has worked with publishing houses on their social media game since 2016.
She has helped send Harry Potter-themed Valentines, gone Live with Joe Wicks, and run more author Q&As than she can count. She joined us to share updates on the latest Twitter tools, plus inspiration you might have missed from other industries and regions.
Contact Alice on @alice with any questions.
Sign up for Twitter Marketing insights at marketing.twitter.com, or follow @TwitterMktg
November Masterclass – powering through in a pandemic
Our 5 November Masterclass with James Spackman featured three spectacular campaigns that powered on this year despite everything happening in the world around them!
Click on the image below to watch the video (running time approx 1hr 30m)
With a big thank you to our panel:
Rachel Wilkie, Head of Marketing, Bloomsbury:
discussing: Piranesi by Susanna Clarke
Georgia Taylor, Campaigns Manager, Viking PRH:
discussing: The Thursday Murder Club by Richard Osman
Jo Rose, Marketing Director, HQ:
discussing: Skincare by Caroline Hirons
BMS Sessions 6: Outdoor
Our sixth BMS Session, in association with Jack Arts, looked at making the most of outdoor in the current climate.
Click on the image below to watch the video (running time approx 32m)
Exploring outdoor activity that suits reader behaviour this autumn
The power of street poster campaigns is hard to define, quantify or create an algorithm for. It’s not just the number of eyeballs a campaign receives, it’s the effect on the viewer, their mindset shift, the connection they feel to the message. It’s the time they spend looking, thinking and often stopping to record and share an image of the physical campaign with their own social networks.
The power of the medium to create impact has never been more apparent than during the Covid-19 era. A time when we need to feel a connection to something, to find a reason to smile, to feel inspired and perhaps even gain some good advice.
With the public moving around very differently during the pandemic, it’s been about reaching audiences in their local neighbourhoods and using surprising methods to ensure passers-by actually stop and take notice.
Discover Jack’s five tips for publishers looking to create standout street campaigns during these very different times:
1. Nail your poster artwork
2. Be clever about location and space
3. Soak up street culture
4. Flex your creative muscles
5. Produce killer shareable content
Check out some of their case studies below:
https://www.jackarts.co.uk/work/ottolenghi/
https://www.jackarts.co.uk/work/the-photographer-of-the-lost/
https://www.jackarts.co.uk/work/me-and-white-supremacy-layla-f-saad/
https://www.jackarts.co.uk/latest-work/community-is-kindness/
https://www.instagram.com/p/CFARp9FH4BT/
Children’s and YA Masterclass – Autumn 2020
Our Children’s and YA Masterclass, hosted virtually by James Spackman on 15 October 2020, looked at marketing and selling books in the Children’s and YA space.
Click on the image below to watch the video (running time approx 1hr 25m)
With a big thank you to our panel:
Rosamund de la Hey, Proprietor, Main Street Trading Company
on Leading an independent bookstore through the covid crisis and exploring new ways to serve an audience online
Celeste Ward-Best, Deputy Marketing Director, and Madeleine Hall, Head of Digital Marketing, Little Brown
on Midnight Sun by Stephenie Meyer
Jill Kidson, Head of Consumer Marketing, Walker Books
on Malamander by Thomas Taylor
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