Author: Lucy Upton

BMS Meeting – Lockdown Initiatives

Be inspired by some of the brilliant Lockdown Initiatives from the last year!

Click on the image below to watch the video:

(from the 31 March 2021 member meeting)

 

Thank you to our speakers:

Hannah Winter on the Quercus Word of Mouth Bestsellers Evening

Melanie Price and Claire Fenby on the One More Chapter Readalong and Book Club

Jessie Sullivan on the Head of Zeus eBook Lockdown Promotion

 

 

 

 

Spring ’21 Masterclasses – Lower Budget campaigns

Our recent Masterclasses with James Spackman focused on lower budget campaigns – with so many brilliant 2020 campaigns to delve into, we ran two sessions: one for Fiction and one for Non-Fiction.

Click on the images below to watch the videos.

 

FICTION  (Thursday 25 February)

With a big thank you to our panel:

Helen Flood discussing The Girl with the Louding Voice by Abi Daré (Sceptre, H&S) – Winner: Debut campaign

Dahmicca Wright discussing Poor by Caleb Femi (Penguin Press) – Winner: Debut campaign

Joanna Kite discussing Sleepless by Louise Mumford (HQ) – Winner: Guerrilla campaign

Katie Sadler discussing Lockdown by Peter May (Quercus) – Winner: Guerrilla campaign

 

NON-FICTION  (Thursday 4 March)

With a big thank you to our panel:

Cait Davies discussing Accidentally Wes Anderson by Wally Koval (Trapeze, Orion) – Highly Commended: Guerrilla campaign

Tom Noble discussing the White Rabbit imprint launch (Orion) – Spotlight winner: Innovation

Ellie Morley discussing How To Break Up with Fast Fashion by Lauren Bravo (Headline) – Highly Commended: Guerrilla campaign

 

 

 

BMS Primer Day 2021

BMS Primer Workshop

Join our introduction to book marketing for new and recent starters!

Thursday 11th March and Friday 12th March 2021 (both days 09:30-13:00)

This event is targeted at those in the early stages of their career, as well as those hoping to join the industry or wanting an update on latest developments. This year the workshop will take place online over the course of two mornings, offering an in-depth overview of book marketing, with new insights and the latest thinking around campaigns, available tools and resources.

 

Agenda:

Thursday 11th March

09:30 – 10:00 Introduction and Overview

10:00 – 11:00 How to Plan a Marketing Campaign: Structure and Cases

11.00 – 12.00 Media Landscape and Briefing an Agency

12.00 – 12:45 In-depth Case Studies: From Shoestring to Big Budgets

12.45 – 13.00 Breakout Rooms: Key Takeaways

Friday 12th March

09.30 – 10.00 Maximising Social Media Channels: from IG Lives to TikTok

10:00 – 10.30 Copywriting: Best Practice

10.30 – 11.00 Latest Trends in Email Marketing

11:00 – 11:15 Break

11.15 – 11.45 Marketplace for Audio

11.45 – 12.45 Group work Challenge: Plan a campaign and present back

12.45 – 13.00 Close and key takeaways

 

Find all the details and register for your place now!

 

 

 

 

BMS Awards: Oct-Dec 2020

Book Marketing Society Awards

We’ve announced the winners of the Q4 2020 Awards!

Click here for the presentation with judges comments

 or see below for the full list…

Q4 – October to December 2020

MULTI-TITLE

HIGHLY COMMENDED: Quercus Word of Mouth Bestsellers Evening

Marketer: Hannah Winter / Quercus

WINNER: The Year of Dilly Court

Marketers: Katy Blott / HarperFiction

 

GUERRILLA

HIGHLY COMMENDED: Accidentally Wes Anderson

Marketer: Cait Davies / Trapeze (Orion)

WINNER: Sleepless

Marketers: Joanna Kite, Becca Joyce / HQ

 

CHILDREN’S

HIGHLY COMMENDED: The Night Bus Hero

Marketer: James McParland / Hachette Children’s

WINNER: The Book of Hopes

Marketers: Mattea Barnes / Bloomsbury Children’s

 

DEBUT

HIGHLY COMMENDED: Firewatching

Marketers: Sarah Jeffcoate / Simon & Schuster

WINNER: Poor

Marketer: Dahmicca Wright / Penguin Press

 

ADULT NON-FICTION

HIGHLY COMMENDED: A Life on Our Planet

Marketers: Stephenie Naulls, Morgana Chess, Helena Sheffield / Ebury

WINNER: A Promised Land

Marketer: Amelia Fairney, Rose Poole, Indira Birnie, Helena Sheffield / Viking

 

ADULT FICTION

HIGHLY COMMENDED: The Betrayals

Marketers: Sarah Shea, Katy Blott / HarperFiction

WINNER: A Song for the Dark Times

Marketer: Tom Noble, Lucy Cameron / Orion

 

Q4 SPOTLIGHT AWARDS

AUDIENCE DEVELOPMENT: What A Flanker

Marketer: Orlando Mowbray / Harper Non-Fiction

INNOVATION: Home Body

Marketers: Justine Gold, Genevieve Barratt / Simon & Schuster

CREATIVITY: A Cheesemonger’s History of the British Isles

Marketers: Flora Willis / Profile

 

A huge thank you to everyone for submitting their campaigns, and to the judges for their careful considerations.

 

 

 

 

BMS Awards: Jan-Sep 2020

Book Marketing Society Awards

We’ve announced the winners of the 2020 Q1, Q2 and Q3 Awards!

Click here for the presentation with judges comments

 or see below for the full list…

Q1 – January to March 2020

GUERRILLA
HIGHLY COMMENDED: How to Break Up with Fast Fashion

Marketer: Ellie Morley / Headline

WINNER: Motherwell

Marketers: Anna Bowen, Tom Noble / Orion

DEBUT

HIGHLY COMMENDED: Saving Missy

Marketers: Abbie Salter, Katy Blott / HarperFiction

WINNER: The Girl with the Louding Voice

Marketer: Helen Flood / Sceptre

ADULT NON-FICTION

HIGHLY COMMENDED: Invisible Women

Marketers: Rosanna Boscawen, Katrina Northern / Vintage

WINNER: The Future We Choose

Marketer: Felice McKeown / Manilla Press

ADULT FICTION

HIGHLY COMMENDED: Grown-Ups

Marketers: Claire Bush, Liz Smith, Fola Adebayo / Michael Joseph

WINNER: Kim Jiyoung, Born 1982

Marketer: Amy Fulwood / Simon & Schuster

Q1 SPOTLIGHT AWARDS

AUDIENCE DEVELOPMENT: Not A Diet Book

Marketer: Orlando Mowbray / Harper Non-Fiction

INNOVATION: The Mirror and The Light

Marketers: Matt Clacher, Lindsay Terrell, Liv Marsden / 4th Estate

CREATIVITY: Difficult Women

Marketers: Rosanna Boscawen, Sophie Painter / Vintage

 

Q2 – April to June 2020

MULTI-TITLE

HIGHLY COMMENDED: Play and Learn at Home

Marketers: Sarah Connell, Anna Howorth, Jacob Dow, Emma Baxter, Lisa Watts, Matt Bugler / Usborne

WINNER: eBook Lockdown Promotion

Marketer: Jessie Sullivan / Head of Zeus

GUERRILLA

HIGHLY COMMENDED: Mind Over Mother

Marketer: Aimee Kitson / Little, Brown

WINNER: Lockdown

Marketer: Katie Sadler / Quercus

CHILDREN’S

HIGHLY COMMENDED: The Strangeworlds Travel Agency

Marketers: Beth McWilliams, Aashfaria Anwar / Hachette Children’s

WINNER: The Worrysaurus

Marketer: Emily Finn / Hachette Children’s

YOUNG ADULT

HIGHLY COMMENDED: Diary of a Confused Feminist

Marketer: Natasha Whearity / Hachette Children’s

WINNER: The Court of Miracles

Marketers: Fleur Clarke, Katy Blott / HarperFiction

ADULT NON-FICTION

HIGHLY COMMENDED: Humankind

Marketer: Genista Tate-Alexander / Bloomsbury

WINNER: Women Don’t Owe You Pretty

Marketers: Caro Parodi, Matthew Grindon / Octopus

ADULT FICTION

HIGHLY COMMENDED: Daughters of Cornwall

Marketers: Dawn Burnett, Sarah Shea / HarperFiction

WINNER: The Heatwave

Marketer: Ellie Pilcher / Avon

Q2 SPOTLIGHT AWARDS

AUDIENCE DEVELOPMENT: Skincare

Marketers: Joanna Rose, Janet Aspey, Jen Callahan-Packer / HQ

INNOVATION: White Rabbit Launch

Marketer: Tom Noble / Orion

CREATIVITY: Ladybird Little Big Moments

Marketer: Natasha Collie, Beth O’Brien, Clemmie Turner / PRH Children’s

 

Q3 – July to September 2020

MULTI-TITLE

HIGHLY COMMENDED: One More Chapter Readalong

Marketers: Melanie Price, Claire Fenby / HarperCollins

WINNER: Go on an Adventure with Katherine Rundell

Marketers: Mattea Barnes, Lucy Upton / Bloomsbury Children’s

YOUNG ADULT

HIGHLY COMMENDED: Midnight Sun

Marketers: Celeste Ward-Best, Maddy Hall / Atom

WINNER: Cinderella is Dead

Marketer: Namra Amir / Bloomsbury Children’s

DEBUT

HIGHLY COMMENDED: The Thursday Murder Club

Marketers: Georgia Taylor, Ellie Hudson / Penguin General

WINNER: The Super Miraculous Journey of Freddie Yates

Marketers: Joanna Olney, Stevie Hopwood / Usborne

ADULT NON-FICTION

HIGHLY COMMENDED:What Mummy Makes

Marketer: Natalie Wolfe / DK

WINNER: Gotta Get Theroux This

Marketers: Sarah Arratoon, Andy Joannou, Ellie Bailey, Elle Jones / Pan Macmillan

ADULT FICTION

HIGHLY COMMENDED: Love in Colour

Marketer: Lucie Sharpe / Headline

WINNER: The Midnight Library

Marketer: Alice Shortland / Canongate

Q3 SPOTLIGHT AWARDS

AUDIENCE DEVELOPMENT: Mary Berry Simple Comforts

Marketer: Abby Watson / Ebury

INNOVATION: The Guest List

Marketers: Abbie Salter, Jeannelle Brew / HarperFiction

CREATIVITY: Ottolenghi Flavour

Marketers: Stephenie Naulls, Morgana Chess / Ebury

 

A huge thank you to everyone for submitting their campaigns, and to the judges for their careful considerations.

 

 

 

 

 

BMS Session 8: Google Display

Our final BMS Session of 2020 looked at Google Display advertising.

Click on the image below to watch the video (running time approx 50m)

 

If you’ve ever pretended to know all about Google Advertising, but secretly find the huge array of options bewildering, then this is the Session for you!

Sam Noble from Biddable Moments takes us through the Google Display Network covering targeting, the different ad formats and channels (including YouTube) and the best creative approaches for them.

Download the deck from the Session here.

Sam can be contacted on info@biddablemoments.com

 

 

BMS Session 7: Twitter

Our seventh BMS Session, in association with Twitter, looked at tips and tools for Twitter success.

Click on the image below to watch the video (running time approx 25m)

Alice Beverton-Palmer, Senior Partnerships Manager at Twitter UK, has worked with publishing houses on their social media game since 2016.

She has helped send Harry Potter-themed Valentines, gone Live with Joe Wicks, and run more author Q&As than she can count. She joined us to share updates on the latest Twitter tools, plus inspiration you might have missed from other industries and regions.

Contact Alice on @alice with any questions.

Sign up for Twitter Marketing insights at marketing.twitter.com, or follow @TwitterMktg

 

 

 

November Masterclass – powering through in a pandemic

Our 5 November Masterclass with James Spackman featured three spectacular campaigns that powered on this year despite everything happening in the world around them!

Click on the image below to watch the video (running time approx 1hr 30m)

With a big thank you to our panel:

 

Rachel Wilkie, Head of Marketing, Bloomsbury:

discussing: Piranesi by Susanna Clarke

Georgia Taylor, Campaigns Manager, Viking PRH:

discussing: The Thursday Murder Club by Richard Osman

Jo Rose, Marketing Director, HQ:

discussing: Skincare by Caroline Hirons

 

 

 

BMS Sessions 6: Outdoor

Our sixth BMS Session, in association with Jack Arts, looked at making the most of outdoor in the current climate.

Click on the image below to watch the video (running time approx 32m)

Exploring outdoor activity that suits reader behaviour this autumn

The power of street poster campaigns is hard to define, quantify or create an algorithm for. It’s not just the number of eyeballs a campaign receives, it’s the effect on the viewer, their mindset shift, the connection they feel to the message. It’s the time they spend looking, thinking and often stopping to record and share an image of the physical campaign with their own social networks.

The power of the medium to create impact has never been more apparent than during the Covid-19 era. A time when we need to feel a connection to something, to find a reason to smile, to feel inspired and perhaps even gain some good advice.

With the public moving around very differently during the pandemic, it’s been about reaching audiences in their local neighbourhoods and using surprising methods to ensure passers-by actually stop and take notice.

Discover Jack’s five tips for publishers looking to create standout street campaigns during these very different times:

1. Nail your poster artwork

2. Be clever about location and space

3. Soak up street culture

4. Flex your creative muscles

5. Produce killer shareable content

 

Check out some of their case studies below:

https://www.jackarts.co.uk/work/ottolenghi/

https://www.jackarts.co.uk/work/the-photographer-of-the-lost/

https://www.jackarts.co.uk/work/me-and-white-supremacy-layla-f-saad/

https://www.jackarts.co.uk/latest-work/community-is-kindness/

https://www.instagram.com/p/CFARp9FH4BT/

 

 

Children’s and YA Masterclass – Autumn 2020

Our Children’s and YA Masterclass, hosted virtually by James Spackman on 15 October 2020, looked at marketing and selling books in the Children’s and YA space.

Click on the image below to watch the video (running time approx 1hr 25m)

With a big thank you to our panel:

 

Rosamund de la Hey, Proprietor, Main Street Trading Company

on Leading an independent bookstore through the covid crisis and exploring new ways to serve an audience online

 

Celeste Ward-Best, Deputy Marketing Director, and Madeleine Hall, Head of Digital Marketing, Little Brown 

on Midnight Sun by Stephenie Meyer

 

Jill Kidson, Head of Consumer Marketing, Walker Books

on Malamander by Thomas Taylor