BMS best summer campaigns

POSTED ON: 04/11/18 TAGS: BMS Awards Seasonal Member Meeting

by BMS

The winning campaigns from the BMS seasonal awards (in association with Total Media) for the summer (May-August 2018) were announced at the BMS member meeting at HarperCollins’ offices on Wednesday 31 October 2018. The judges again had a hard time picking the winners especially in the Non-Fiction category, which ended up with two highly commended awards and two winners!

The Adult Fiction category saw the judges give Claire Brett and Jen Porter of HQ (HarperCollins) Highly Commended for their fully-committed, creative and engaging campaign for VOX by Christina Dalcher. The winning campaign went to Jennifer Breslin from Orion for The Craftsman by Sharon Bolton, which the judges thought was an exceedingly clever and fitting campaign that targeted retailers and the book trade effectively.
In the Guerrilla category (for campaigns spends of £2,500 or less) Highly Commended was given to Vicky Abbott from Headline for her campaign for Eat, Drink, Run by Bryony Gordon. This campaign included successful tie-ins and interesting audio clips, all resulting in a good return on investment. First place went to Fleur Clarke and Sofia Hericson at Hodder & Stoughton for their highly targeted campaign with strong partnerships and a commendable return on investment and sales for Legendary by Stephanie Garber.
Highly Commended was given to the Multi-title category was given to Rosanna Boscawen and Leena Normington from Vintage for their original campaign of promoting classic titles as ideal holiday reads for Vintage Summer. The winner was Madeleine Hall from Virago for the successful increase in social media engagement for Virago Modern Classics 40th Anniversary.
In the Children’s category, judges gave two campaigns Highly Commended: Oi Cat! by Kes Gray and Jim Field for the strong brand visuals for maximum impact for Fi Evans from Hachette Children’s and Alex Cowan and Beth Maher at HarperCollins who built on previous campaigns resulting in a better return on investment for Birthday Boy by David Baddiel. The outright winner was Sarah Lough, Faber & Faber, whose campaign successfully targeted teachers with engaging materials resulting in trade success for Secrets of a Sun King by Emma Carroll.
Judging the Non-Fiction category proved to be a considerable challenge and two campaigns were awarded Highly Commended as well as two being crowned joint overall winners. Highly Commended was given to Justine Gold at Simon & Schuster for using eye-catching visuals and partnerships for Spitfire by John Nichol, and Alexandra Cooper from Little, Brown for the inspired creation of endurances events for The World’s Fittest Book by Ross Edgley.
The joint winners for this category were Jamie Norman, Alan Trotter and Vicki Watson from Canongate for their campaign for a Room to Dream by David Lynch, which included live-streaming a ‘Lynchathon’ and  Jodie Mullish at Pan Macmillan for an ingenious campaign retargeting the brand author to a more contemporary audience for Real Food Kids Will Love by Annabel Karmel.

Congratulations to all our winners!

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