Winners of the September-December 2018 BMS Awards

POSTED ON: 01/03/19 TAGS: BMS Awards Seasonal Member Meeting

by katie

BMS Member meeting

The winning campaigns from the BMS seasonal awards (in association with Total Media) for the September-December 2018 were announced at the BMS member meeting at the new Total Media offices in Soho on Wednesday 27 February 2019.

As always we had a huge number of extremely high quality campaigns – it’s so great to see all the hard work going on across the industry.

In the Adult Fiction category, the winners were Sarah Arratoon, Philippa McEwan, Andy Joannau, Ruth Brooks, and Lee Dibble of Pan Macmillan for Tombland by C. J. Samson. This was a highly cohesive, multi-faceted campaign ensuring all bases were covered, and exceeding all objectives and previous sales records.

The Guerrilla category (for campaigns spends of £2,500) saw the judges give Highly Commended to Tom Noble from Orion Publishing Group for The Holy Vible by Elis James & John Robins campaign for its generally note-perfect execution. This campaign showed a very clear understanding of how to “get the vote out” and maximise fan preorders and included some witty and appropriate touches.

The winning campaign went to Alice Murphy-Pyle of Transworld for Straight Outta Crawley: Memoirs of a Distinctly Average Human Being by Romesh Ranganathan. The judges commented that the campaign that started before it even started, by making a strong case for the author’s (very scarce) time and integrating marketing needs into the whole publication.

In the Multi-Title category, the winners were Jamie Norman, Alan Trotter and Vicki Watson from Canongate for the Canongate Christmas campaign. This was judged as a quirky and distinctly charming campaign, which blended native online advertising with innovative online and physical moments to reach and reward readers across the country.

The judges gave the Highly Commended award in the Children’s category to Hannah Sidorjak of Penguin Random House for Diary of a Wimpy Kid: The Meltdown. The judges said his campaign made the most of a seasonal (wintry) Wimpy Kid with clever creative and well-judged media buying and excellent partnerships.

First place went to freelancer Emily Cox and Natasha Pile from Canongate for The Truth Pixie by Matt Haig, illustrated by Chris Mould, a highly effective and good value campaign for challenging publication. The judges said they didn’t over-rely on the author’s existing brand, but instead extended it into new territory. A concept-led campaign with a lot of creative and carefully honed material (schools packs were superb).

Highly commended in the Non-fiction category was given to Tom Noble and Katie Moss of Orion Publishing Group for their Ordnance Survey Puzzle Book campaign. The campaign’s effective use of the OS mailing list and the neat touches such as the like geographically personalised POS for stores enabled the campaign to compete with some heavy hitting clever- gift opposition published at the same time.

The outright winners were Amelia Fairney, Rose Poole and Poppy North, from Viking for Becoming by Michelle Obama, for their well-crafted and comprehensive campaign that cleverly navigated around limitations and reached both traditional and non-traditional book buyers through strategic partnerships.

Congratulations to all of the winners!

Want to find out about when the next awards open and how to enter? Fancy coming along to an upcoming members’ meeting? Find out how to join the Book Marketing Society here.

Related posts