Winners of the January-March 2019 BMS Awards

POSTED ON: 24/05/19 TAGS:

by katie

Campaigns from HarperCollins, BonnierZaffre, BlueBird (PanMacmillan) and Hachette Children’s have been announced as winners of the January-March 2019 awards at the quarterly BMS Members’ Meeting, held 22nd May at the Havas KX Creative Agency.

The full list of award winners are:

Best Debut Campaign

The FamiliarsHIGHLY COMMENDED: The Silent Patient

“a meticulous, strategic campaign which wasted no resource and smashed its objectives”.

Award goes to: Amy Davies, Orion

WINNER: The Familiars

The judges said this campaign “delivered on its objectives in spades, overcoming both market and industry hurdles to create an unmissable title. The approach was targeted, creative and relentless – it took nothing for granted and took no prisoners.”

Award goes to: Stephen Dumughn, Felice McKeown and Sahina Bibi, BonnierZaffre

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Adult Fiction Campaign:

The BindingHIGHLY COMMENDED: Lanny

“This campaign turned all its challenges into opportunities in true jujitsu fashion, resulting in one of the year’s most talked about titles.”

Award goes to: Katie Hall, Faber

WINNER: The Binding

“This campaign had it all – long-lead strategising, immaculate targeting, innovation and engagement. It placed the book as physical object at the core of everything it did, and this confidence – plus an absolutely colossal amount of hard work – paid off in its stellar sales.”

Award goes to: Sarah Shea and Katy Blott, HarperFiction

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Adult Non-Fiction Campaign:

Pinch of NomHIGHLY COMMENDED: Marvel Fearless and Fantastic

In a crowded marketplace, this team used an arsenal of channels, forged new partnerships and thought way outside the box to cut through the noise.”

Award goes to: Jamie Elby, DK

WINNER: Pinch of Nom 

“This was a dynamic, creative and highly professional campaign that has set a new standard for converting Online engagement into physical sales. From the clever early release of information to Pinch of Nom’s fanbase, driving unprecedented early pre-orders, to the sustained multichannel push that has resulted in record breaking sales, this has been a marketing masterclass.”

Award goes to: Don Shanahan, Jodie Mullish and Andy Jouannou, BlueBird (PanMacmillan)

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Young Adult Campaign:

King of ScarsHIGHLY COMMENDED: A Curse So Dark and Lonely 

“Clever use of subscription box Fairyloot and a strategy that led to an amazing first week in sales.”

Award goes to: Emily Moran, Bloomsbury

WINNER: King of Scars 

“An impeccable executed six month campaign which combined clear audience targeting and creativity, from retail activation to Waterstones pre-orders. The campaign had well thought out branded partnership with subscription boxes Ilumicrate which generated a strong ROI across sales and engagement.

Award goes to: Naomi Berwin and Natasha Whearity, Hachette Children’s

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Children’s Campaign

The Valentines: Happy Girl LuckyHIGHLY COMMENDED: A Pinch of Magic

“Very clear targeting and school outreach, with a stand out partnership with the Reading Agency, Skype call with the Author and use of Authorfy. Innovative approach to partnerships and technology.”

Award goes to: Olivia Horrox, Simon and Schuster

WINNER: The Valentines: Happy Girl Lucky

“Excellent audience understanding and cohesive messaging throughout, with great brand partnerships, VOD and social activation. In addition, this campaign achieved wider social engagement creating a strong platform for the series.”

Award goes to: Alex Cowan and Beth Maher, HarperCollins Children’s Books

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Guerrilla Campaign

How to Clean Your HouseHIGHLY COMMENDED: Chasing the Sun

“A tenacious campaign yielding phenomenal results, with strong retail partnership and a clear creative message throughout, on a very small budget.”

Award goes to: Flora Willis, Profile Books

WINNER: How to Clean Your House

“A multi-platform campaign leveraging a strong existing platform with creative brand partnerships and social activation.”

Award goes to: Janet Aspey and Hannah Sawyer, HQ

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For the first time, the BMS also awarded some Spotlight Awards in some of the key judging areas. The winners of these were:

  • Audience Development: Double Crossed, for its close targeting and growth of a hard-to-reach demographic – Stephanie Naulls, Ebury Publishing
  • Innovation: The Hunting Party, for its innovative and agile approach to reinvention which snowballed into a mass success – Abbie Salter, HarperCollins
  • Creativity: The Dirty Dishes, for hyper-creative use of resource, partnerships and content – Don Shanahan, Jodie Mullish and Jess Duffy, Bluebird (PanMacmillan)

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