Author: Lucy Upton

BMS Awards: Oct to Dec (Q4) 2025

Thanks to everyone who submitted campaigns for the Q4 Awards and congratulations to our winners!

Click here for the presentation with judges’ comments

Or a full list can be found below…

Download Story-sized winner graphics here

 

Q4 – Oct to Dec 2025

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HIGHLY COMMENDED: The Year of Reacher

Marketers: Jen Porter & Lucy Upton / Transworld

WINNER: Mr. Men Little Miss: Little Miss Marple and Mr. Poirot

Marketers: Chris Wells & Lila Nicholson / Farshore

GUERRILLA

HIGHLY COMMENDED: 12 Ways to Kill Your Family At Christmas

Marketers: Chloe Cummings, Grace Edwards & Katie Sadler / One More Chapter

WINNER: Eleanor

Marketer: Charlotte Dixon / Pan Macmillan

CHILDREN’S

HIGHLY COMMENDED: The Diary of Wiska Wildflower: The New School

Marketer: Aleena Waseem / OUP

WINNER: Diary of a Wimpy Kid: Partypooper

Marketer: Lottie Halstead / PRH Children’s

YOUNG ADULT

HIGHLY COMMENDED: Seven Deadly Thorns

Marketer: Tim Hardy / Bloomsbury

WINNER: The Book of Dust Vol 3: The Rose Field

Marketer: Michael Bedo / PRH Children’s

DEBUT

Not judged this quarter

ADULT NON-FICTION: NARRATIVE

HIGHLY COMMENDED: When Gavin Met Stacey

Marketers: Rosie Ainsworth, Sarah Ridley & Helena Sheffield / Transworld

WINNER: A Mind of My Own

Marketers: Hayley McMullan & Richard Vlietstra / S&S

ADULT NON-FICTION: LIFESTYLE

HIGHLY COMMENDED: Warhammer 40,000 Character Encyclopedia

Marketers: James Atkinson, Tilly Mummery & Savannah Macgowan / DK

WINNER: Always Remember: The Boy, the Mole, the Fox, the Horse and the Storm

Marketers: Abby Watson & Lara McLeod / Ebury

ADULT FICTION

HIGHLY COMMENDED: Boleyn Traitor

Marketers: Sarah Shea, Lipfon Tang, Alexandra Sequeira & Vicki Watson / HarperFiction

WINNER: The Killing Stones

Marketer: Natasha Tulett / Pan Macmillan

 

Q4 2025 SPOTLIGHT AWARD WINNERS

AUDIENCE DEVELOPMENT: Jean Paul Gaultier Catwalk

Marketer: Curtis Garner / Thames & Hudson

INNOVATION: BBC Audiobooks x UK Literary Festivals

Marketer: Olivia Pither / PRH Audio

CREATIVITY: The School of Night

Marketer: Katrina Northern / Vintage

GRAFT: The Hawk is Dead

Marketer: Claire Bush / Pan Macmillan

FORMAT: The Wrath of the Fallen

Marketer: Hannah Whittaker / Headline

 

 

 

 

 

 

BMS Awards: Jul to Sep (Q3) 2025

Thanks to everyone who submitted campaigns for the Q3 Awards and congratulations to our winners!

Click here for the presentation with judges’ comments

Or a full list can be found below…

Download Story-sized winner graphics here

 

Q3 – Jul to Sep 2025

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HIGHLY COMMENDED: MeetCute Fest

Marketer: Hannah Whittaker / Headline

WINNER: Summer of Skandar

Marketers: Alesha Bonser, Daniel Fricker, Miya Elkerton & Simi Toor / S&S Children’s

GUERRILLA

HIGHLY COMMENDED: The Vanishing Cherry Blossom Bookshop

Marketers: Chloe Cummings, Grace Edwards, Katie Sadler / One More Chapter

WINNER: Poyums Annaw

Marketer: Jamie Norman / Canongate 

CHILDREN’S

HIGHLY COMMENDED: Unfairies

Marketer: Chris Robson / PRH Children’s

WINNER: Pablo & Splash: Roman Holiday

Marketer: Evelyn Opoku-Agyeman / Bloomsbury Children’s

YOUNG ADULT

HIGHLY COMMENDED: Twilight 20th Anniversary

Marketer: Katy Brigden / Little Brown

WINNER: Immortal Consequences

Marketers: Sophie Porteous, Lorrie Rose / Farshore

DEBUT

HIGHLY COMMENDED: How I Cook

Marketer: Daniela Mestriner / Harper Non-Fiction

WINNER: Dire Bound

Marketers: Julia Gaynor, Sara Roberts & Lucy Upton/ Transworld

ADULT NON-FICTION: NARRATIVE

HIGHLY COMMENDED: Craftland

Marketer: Annie Rose / Vintage

WINNER: The Quiet Ear

Marketers: Lindsay Terrell & Ellie Nightingale / Orion

ADULT NON-FICTION: LIFESTYLE

HIGHLY COMMENDED: MENOlicious

Marketers: Vickie Boff & Ellie Hewlett / DK

WINNER: Good Things

Marketer: Margarida Mendes Ribeiro / Ebury

ADULT FICTION

HIGHLY COMMENDED: Don’t Let Him In

Marketers: Ania Gordon, Olivia Pither & Jess Millott / Cornerstone

WINNER: Alchemised

Marketers: Jessie Beswick & Yasmin Anshoor / Penguin Michael Joseph

 

Q3 2025 SPOTLIGHT AWARD WINNERS

AUDIENCE DEVELOPMENT: The Secret Painter

Marketer: Jamie Norman / Canongate

INNOVATION: Tart

Marketers: Mia Oakley & Shunayna Vaghela / Bloomsbury

CREATIVITY: All the Best for the Future

Marketer: Shelise Robertson / Ebury

GRAFT: The Secret of Secrets

Marketers: Lucy Upton & Sarah Ridley / Transworld

FORMAT: Hekate

Marketers: Sarah Jeffcoate & Kate Kaur / Simon & Schuster

 

 

 

 

 

 

 

BMS Awards: Apr to Jun (Q2) 2025

Thanks to everyone who submitted campaigns for the Q2 Awards and congratulations to our winners!

Click here for the presentation with judges’ comments

Or a full list can be found below…

Q2 – Apr to Jun 2025

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HIGHLY COMMENDED: How To Train Your Dragon

Marketers: Naomi Berwin, Nils Jones / Hachette Children’s

WINNER: Wayward TxF imprint launch

Marketer: Sara Roberts / Transworld

GUERRILLA

HIGHLY COMMENDED: Fahrenheit-182

Marketer: Aimee Kitson / Little Brown

WINNER: We Are Not Numbers

Marketer: Mhari Nimmo / Cornerstone

CHILDREN’S

HIGHLY COMMENDED: Ady and Me

Marketers: Christopher Ransom, Megan Fowler & Lucy Lillystone / Quarto

WINNER: The Donut Squad

Marketers: Fraser Hutchinson & Ruth Sanderson / David Fickling

YOUNG ADULT

HIGHLY COMMENDED: Watch Me

Marketers: Olivia Carson, Sophie Porteous & Lorrie Rose / Farshore

WINNER: Fearless

Marketers: Alesha Bonser, Miya Elkerton & Simi Toor / S&S Children’s

DEBUT

HIGHLY COMMENDED: Silver Elite

Marketers: Sophie Shaw & Isabella Levin / Cornerstone

WINNER: Consider Yourself Kissed

Marketers: Sophie Shaw & Claire Bush / Cornerstone

ADULT NON-FICTION: NARRATIVE

HIGHLY COMMENDED: The New Age of Sexism

Marketers: Hannah Paget, Sarah Jeffcoate & Kate Kaur / Simon & Schuster

WINNER: Of Thorn & Briar

Marketer: Rich Vlietstra / Simon & Schuster

ADULT NON-FICTION: LIFESTYLE

HIGHLY COMMENDED: Boustany

Marketer: Lara McLeod / Ebury

WINNER: Nettles & Petals

Marketer: Lewis Laney / Quarto

ADULT FICTION

HIGHLY COMMENDED: Atmosphere

Marketers: Isabella Levin & Claire Bush / Cornerstone

WINNER: Butter PB

Marketer: Liv Marsden / 4th Estate

 

Q2 2025 SPOTLIGHT AWARD WINNERS

AUDIENCE DEVELOPMENT: A Different Kind of Power

Marketer: Natasha Tulett / Pan Macmillan

INNOVATION: Caught Up

Marketer: Charlotte Gill / Quercus

CREATIVITY: Is A River Alive?

Marketers: Sahina Bibi & Emily Cox / Penguin General

GRAFT: Forgotten Churches

Marketer: Stephanie Lee / Quarto

FORMAT: The Devils

Marketer: Lucy Cameron / Orion

 

 

 

 

 

BMS Autumn 2025 Primer Workshop

BMS Primer Workshop

We’re thrilled to be running a second BMS Primer workshop for book marketers in 2025.

Targeted at those in the early years of their career, as well as those hoping to join the industry or wanting an update on latest developments, this workshop will take place online over the course of two mornings and will offer an in-depth overview of book marketing, with new insights and the latest thinking around campaigns, available tools and resources.

Attendees will learn how marketers handle their campaigns, overcome challenges, and drive results – the aim is to learn from industry experts, and stay on top of marketing trends and best practice. The event will culminate in a session where participants will get the chance to create and present their own marketing campaign working with other colleagues across the industry.

*This will be a virtual workshop, taking place over two mornings.*

BUY TICKETS HERE

 

WHEN: Thursday 20th and Friday 21st November 2025 (09:30 – 13:00 each day)

WHERE: via Zoom

COST: BMS members £50 / Non-members £100

 

THURSDAY 20TH NOVEMBER 2025

09:30 – 10:00

Introduction, Overview and How to Plan a Marketing Campaign

(Laura Di Giuseppe, Marketing and Publishing Consultant)

10:00 – 11.30

Media Landscape and Briefing an Agency

(Rebecca Keegan, Total Media Client Service and Operations Director, and Total Media team)

11.30 – 11.45 BREAK

11.45 – 12:45

Marketing Non-Fiction on a Shoestring Budget and Launching a New Fantasy Imprint

(Jennifer Porter, Senior Brand Manager, and Sara Roberts, Marketing Manager, PRH)

12.45 – 13.00

Q&A and key takeaways: Day 1

 

FRIDAY 21ST NOVEMBER 2025

09.30 – 10.30

In-Depth Case Study: The Devils by Joe Abercrombie

(Lucy Cameron, Senior Marketing Manager, Orion)

10:30 – 11.30

BookTok Trends: Maximising Opportunities

(Alice King, Content Creator and Community Manager, The Tandem Collective)

11:30 – 11:45 BREAK

11.45 – 12.00

Q&A ahead of the Group Work Challenge

12.00 – 12.45

Group work Challenge: Plan a campaign and present back

12.45 – 13.00

Close and key takeaways: Day 2

 

Tickets are limited and will be sold on a first-come, first-served basis.

BMS members will have priority.

 

 

 

BMS Awards: Jan to Mar (Q1) 2025

Thanks to everyone who submitted campaigns for the Q1 Awards and congratulations to our winners!

Click here for the presentation with judges’ comments

Or a full list can be found below…

Q1 – Jan to Mar 2025

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HIGHLY COMMENDED: Never Let Me Go Anniversary

Marketer: Sophie Clarke / Faber

WINNER: Virago Classics with Bite

Marketer: Lilly Cox / Little Brown

GUERRILLA

HIGHLY COMMENDED: Half-Arse Human

Marketer: Kate Baguley / John Murray Press

WINNER: I Make My Own Fun

Marketer: Sophie Walker / Atlantic

CHILDREN’S

HIGHLY COMMENDED: Grumpfort

Marketer: Beth Gardner / Usborne

WINNER: The Adventures of Rap Kid

Marketer: Daniel Fricker / Simon & Schuster Children’s

YOUNG ADULT

HIGHLY COMMENDED: Our Infinite Fates

Marketer: Michelle Nathan / PRH Children’s

WINNER: Sunshine on the Reaping

Marketers: Rachel Partridge, Ellen Thomson & Hannah Griffiths / Scholastic

DEBUT

HIGHLY COMMENDED: The Lamb

Marketer: Javerya Iqbal / Orion

WINNER: The Artist

Marketer: Kate Baguley / John Muray Press

ADULT NON-FICTION: NARRATIVE

HIGHLY COMMENDED: Careless People

Marketers: Katie Roden & Andy Joannou / Pan Macmillan

WINNER: The Trading Game PB

Marketers: Rosie Brown & Ingrid Matts / Penguin Press

ADULT NON-FICTION: LIFESTYLE

HIGHLY COMMENDED: The DOSE Effect

Marketers: Rachel Quin, Dawn Burnett, Jo Rose & Lauren Gardiner / HQ

WINNER: What’s Your Dream?

Marketer: Lucy Hall / Cornerstone

ADULT FICTION

HIGHLY COMMENDED: Broken Country

Marketers: Alice Graham, Ellie Bailey, Sarah Arratoon, Kate Baguley & Hannah Whittaker / John Murray Press

WINNER: Onyx Storm

Marketers: Laura Vile & Katy Brigden / Little Brown

Q1 2025 SPOTLIGHT AWARD WINNERS

AUDIENCE DEVELOPMENT: John & Paul: A Love Story in Songs

Marketer: Hannah Marshall / Faber

INNOVATION: Blue Sisters PB

Marketer: Matt Clacher / 4th Estate

CREATIVITY: A Language of Dragons

Marketer: Laura Hutchison / HC Children’s

GRAFT: The Favourites

Marketers: Katrina Northern & Maireád Zielinski / Vintage Books

FORMAT: The Baby Dragon Café

Marketers: Emily Hall & Jessica Whitehead