Author: Lucy Upton
BMS Autumn 2024 Primer Workshop

We’re thrilled to be running a second BMS Primer workshop for book marketers in 2024.
Targeted at those in the early years of their career, as well as those hoping to join the industry or wanting an update on latest developments, this workshop will take place online over the course of two mornings and will offer an in-depth overview of book marketing, with new insights and the latest thinking around campaigns, available tools and resources.
Attendees will learn how marketers handle their campaigns, overcome challenges, and drive results – the aim is to learn from industry experts, and stay on top of marketing trends and best practice. The event will culminate in a session where participants will get the chance to create and present their own marketing campaign working with other colleagues across the industry.
WHEN: Wednesday 4th and Thursday 5th December 2024 (09:30 – 13:00 each day)
WHERE: via Zoom
COST: BMS members £50 / Non-members £100
AGENDA
WEDNESDAY 4TH DECEMBER 2024
09:30-10:00 Introduction, Overview and How to Plan a Marketing Campaign
Laura Di Giuseppe, Marketing and Publishing Consultant
10:00-11.30 Media Landscape and Briefing an Agency
Rebecca Keegan, Total Media Client Service and Operations Director, and Total Media team
11.30-11.45 BREAK
11.45-12:45 From Shoestring to Big Budgets: In-depth Case Studies for Fiction and Non-Fiction campaigns
Rosie Ainsworth and Eloise Austin, Marketing Managers, PRH
12.45-13.00 Q&A and key takeaways: Day 1
THURSDAY 5TH DECEMBER
09.30-10.30 Curating innovation with Digital Firsts from Audiobook Marketing to Creator Houses
Lex Brookman, Project Manager, The Tandem Collective
10:30-11.30 BookTok Trends: Maximising Opportunities
Holly McLoughlin, Content Creator and TikTok Community Manager, The Pitch Agency
11:30-11:45 BREAK
11.45-12.00 Q&A ahead of the Group Work Challenge
12.00-12.45 Group work Challenge: Plan a campaign and present back
12.45-13.00 Close and key takeaways: Day 2
Tickets are limited and will be sold on a first-come, first-served basis.
BMS members will have priority.
BMS Awards: Apr to Jun (Q2) 2024

Thanks to everyone who submitted campaigns for the Q2 Awards and congratulations to our winners!
Click here for the presentation with judges’ comments
Or a full list can be found below…
Q2 – Apr to Jun 2024
MULTI-TITLE
HIGHLY COMMENDED: That’s Not My… 25th Anniversary
Marketer: Joanna Olney, Usborne
WINNER: Amazon TikTok House
Marketer: Rebecca Hills / Amazon Publishing
GUERRILLA
HIGHLY COMMENDED: Evenings and Weekends
Marketer: Liv Marsden / 4th Estate
WINNER: Sift
Marketer: Abby Watson / Ebury
CHILDREN’S
HIGHLY COMMENDED: Frog’s Day Out
Marketers: Jade Tolley & Andy Joannou / Macmillan Children’s
WINNER: Little People, Big Dreams: Taylor Swift
Marketers: Christopher Ransom, Megan Fowler & Lucy Lillystone / Francis Lincoln
YOUNG ADULT
HIGHLY COMMENDED: Hits Different
Marketer: Jasveen Bansal / Hot Key Books (Bonnier)
WINNER: The Reappearance of Rachel Price
Marketers: Olivia Carson, Emily Sommerfeld, Sophie Porteous & Hannah O’Brien / Farshore
DEBUT
HIGHLY COMMENDED: The Cautious Traveller’s Guide to The Wastelands
Marketers: Lindsay Terrell & Javerya Iqbal / Orion Books
WINNER: The Ministry of Time
Marketers: Vicky Palmer, Alice Morley & Melissa Grierson / Hodder & Stoughton
ADULT NON-FICTION
HIGHLY COMMENDED: Things No One Taught Us About Love
Marketers: Sian Gardiner, Annie Rose, Alice Smith & Will Upcott / Pan Macmillan
WINNER: Politics on the Edge
Marketers: Gabriela Quattromini & Rosanna Boscawen / Vintage
ADULT FICTION
HIGHLY COMMENDED: The Housemaid is Watching
Marketer: Mattea Barnes / Sourcebooks UK
WINNER: When the Moon Hatched
Marketers: Sian Richefond & Maddy Marshall / HarperFiction
Q2 2024 SPOTLIGHT AWARD WINNERS
AUDIENCE DEVELOPMENT: Blue Sisters (open markets edn)
Marketer: Yema Stowell / 4th Estate
INNOVATION: How They Broke Britain
Marketer: Molly Maynard / Ebury
CREATIVITY: Abroad in Japan
Marketer: Rosie Ainsworth / Transworld
GRAFT: Evocation
Marketer: Amy Portsmouth / Angry Robot
FORMAT: Sociopath: A Memoir
Marketers: Annie Rose, Sian Gardiner, Emma Oulton & Alice Smith / Pan Macmillan
Protected: Fiction Masterclass (Aug 2024)

Protected: Audio Campaign Learnings from the May 2024 meeting
Protected: Fiction Brands Masterclass (Feb 2024)
BMS Awards: Jan to Mar (Q1) 2024

Thanks to everyone who submitted campaigns for the Q1 Awards and congratulations to our winners!
Click here for the presentation with judges’ comments
Or a full list can be found below…
Q1 – Jan to Mar 2024
MULTI-TITLE
HIGHLY COMMENDED: GollanczFest
Marketers: Lucy Cameron & Hennah Sandhu / Orion
WINNER: Magnolia Parks Universe
Marketers: Javerya Iqbal, Katie Moss & Ellie Nightingale / Orion
GUERRILLA
HIGHLY COMMENDED: Poyums
Marketer: Jamie Norman / Canongate
WINNER: The Courage to be Disliked
Marketer: Felice McKeown / Atlantic
CHILDREN’S
HIGHLY COMMENDED: Paper Dragons
Marketers: Beth McWilliams & Nils Jones / Hachette Children’s
WINNER: Pablo and Splash
Marketers: Sophie Rosewell & Jo Buenafe / Bloomsbury Children’s
YOUNG ADULT
HIGHLY COMMENDED: Compass and Blade
Marketer: Sarah Lough / HarperFire (HC Children’s)
WINNER: A Tempest of Tea
Marketers: Cheyney Smith & Sarah Plows / First Ink (Macmillan Children’s)
DEBUT
HIGHLY COMMENDED: Fire Lie Wins
Marketer: Hannah Sawyer / Headline
WINNER: The List of Suspicious Things
Marketers: Claire Bush & Rebecca Ikin / Cornerstone
ADULT NON-FICTION
HIGHLY COMMENDED: The Wager
Marketer: Justine Thomas / Simon & Schuster
WINNER: Food For Life
Marketers: Katrina Northern & Rose Poole / Vintage
ADULT FICTION
HIGHLY COMMENDED: Homecoming
Marketer: Natasha Tulett / Pan Macmillan
WINNER: Butter
Marketers: Liv Marsden & Rachel Quin / 4th Estate & freelance
Q1 2024 SPOTLIGHT AWARD WINNERS
AUDIENCE DEVELOPMENT: The Goddess Path
Marketer: Alice Gordge / Ebury
INNOVATION: Anna O
Marketers: Maddy Marshall & Emily Merrill / HarperFiction
CREATIVITY: The Dream Home
Marketers: Rachel Johnson & Holly Milnes / Bonnier Zaffre
GRAFT: The Women
Marketers: Charlotte Williams, Andy Joannou & Jamie Forrest / Pan Macmillan
FORMAT: Prima Facie
Marketers: Sophie Shaw, Ania Gordon, Helena Sheffield, Jessica Millott & Marta Matzeu / Cornerstone & PRH Audio
BMS Primer Day – June 2024

We’re thrilled to be running our BMS Primer workshop for book marketers on Thursday 20th June 2024.
Targeted at those in the early years of their career, as well as those hoping to join the industry or wanting an update on latest developments, this workshop will take place in person in central London and will offer an in-depth overview of book marketing, with new insights and the latest thinking around campaigns, available tools and resources.
Attendees will learn how marketers brief media agencies, handle their campaigns, overcome challenges, and drive results – the aim is to learn from industry experts, and stay on top of marketing trends and best practice. The event will culminate in a session where participants will get the chance to create and present their own marketing campaign working with other colleagues across the industry.
WHEN: Thursday 20th June 2024 (09:30 – 17:00)
WHERE: Total Media Offices, First Floor, Waverley House, 7-12 Noel St, London W1F 8GQ
COST: BMS members £95 / Non-members £150
Refreshments and lunch will be provided.
AGENDA
09:30 – 10:00 Introduction and Overview
10:00 – 11:00 How to Plan a Marketing Campaign
Laura Di Giuseppe, Publishing and Marketing Consultant
11:00 – 12:00 Media Landscape and Briefing an Agency
Rebecca Keegan, Total Media Client Service and Operations Director, and Total Media team
12:00 – 13:00 In-depth Case Study: Yellowface
Sian Richefond and Emily Merrill, HarperFiction
13:00 – 14:00 LUNCH
14:00 – 15:00 Curating innovation with Digital Firsts from Audiobook Marketing to Creator Houses
Lex Brookman, Project Manager at The Tandem Collective
15:00 – 16:00 BookTok Trends: Maximising Opportunities
Holly McLoughlin, TikTok Creator, The Pitch Agency
16:00 – 16:15 BREAK
16:15 – 17:00 Group Work – from Theory to Practice
Plan a campaign and present back
Tickets are limited and will be sold on a first-come, first-served basis. BMS members will have priority.
BMS Awards: Oct to Dec 2023

Thanks to everyone who submitted campaigns for the Q4 Awards and congratulations to our winners!
Click here for the presentation with judges’ comments
Or a full list can be found below…
Q4 – Oct to Dec 2023
MULTI-TITLE
HIGHLY COMMENDED: Heartstopper
Marketers: Kristina Hill & Alexandra Haywood / Hachette Children’s
WINNER: As Seen On TikTok
Marketers: Sarah Jeffcoate & Genevieve Barratt / Simon & Schuster
GUERRILLA
HIGHLY COMMENDED: This Christmas
Marketers: Hope Butler / Cornerstone
WINNER: The Orange and other poems
Marketer: Katie Hall, Sophie Clark & Imogen Whiteley / Faber
CHILDREN’S
HIGHLY COMMENDED: Chalice of the Gods
Marketer: Stevie Hopwood / PRH Children’s
WINNER: Finding Bear
Marketer: Laura Hutchison / HarperCollins Children’s
YOUNG ADULT
HIGHLY COMMENDED: I Loved You In Another Life
Marketers: Emma Quick & Jasveen Bansal / Hot Key Books
WINNER: Girl, Goddess, Queen
Marketer: Stevie Hopwood / PRH Children’s
DEBUT
Not judged – too few entries
ADULT NON-FICTION
HIGHLY COMMENDED: Eve
Marketers: Ania Gordon & Hope Butler / Cornerstone
WINNER: The Woman in Me
Marketers: Hayley McMullan, Genevieve Barratt & Rich Vlietstra / Simon & Schuster
ADULT FICTION
HIGHLY COMMENDED: Iron Flame
Marketers: Laura Vile & Katy Brigden / Little Brown
WINNER: Wildfire
Marketers: Genevieve Barratt & Sarah Jeffcoate / Simon & Schuster
Q4 2023 SPOTLIGHT AWARD WINNERS
AUDIENCE DEVELOPMENT: Year of Brandon Sanderson
Marketers: Javerya Iqbal & Cait Davies / Orion
INNOVATION: Suddenly A Murder
Marketer: Emma Quick / Hot Key Books
CREATIVITY: Ghosts
Marketer: Genista Tate-Alexander / Bloomsbury
GRAFT: Be Useful
Marketer: Abby Watson / Ebury
Jack Arts

A big thank you to Mia Baker, Ella McCarron and Anna Mitkova from Jack Arts who presented at our recent Awards meeting!
If you missed them, you can view a video of their presentation here.
In addition, you can download their installation portfolio, and watch the short films within the presentation via the links below:
Jamie Oliver / Billy and the Giant Adventure
Maggie O’Farrell / The Marriage Portrait
BMS Awards: Jul to Sep 2023

Thanks to everyone who submitted campaigns for the Q3 Awards and congratulations to our winners!
Click here for the presentation with judges’ comments
Or a full list can be found below…
Q3 – Jul to Sep 2023
MULTI-TITLE
HIGHLY COMMENDED: Hercule Poirot 2023 Reissues
Marketer: Maddy Marshall / HarperFiction
WINNER: Romance Readathon
Marketer: Stephanie Biddle / Penguin Michael Joseph
GUERRILLA
HIGHLY COMMENDED: The Pumpkin Spice Café
Marketers: Chloe Cummings, Emma Petfield / One More Chapter (HC)
WINNER: My Roommate is a Vampire
Marketer: Issie Levin / Cornerstone
CHILDREN’S
HIGHLY COMMENDED: Lottie Brooks’ Totally Disastrous School Trip
Marketer: Lauren Floodgate / PRH Children’s
WINNER: Impossible Creatures
Marketers: Alesha Bonser, Sophie Rosewell / Bloomsbury Children’s
YOUNG ADULT
Rolled to Q4
DEBUT
HIGHLY COMMENDED: Kala
Marketers: Felice McKeown, Aimee Oliver-Powell, Sophie Walker, Sawda Pirbhai / Atlantic
WINNER: Days at the Morisaki Bookshop
Marketer: Ellie Pilcher / Manilla Press (Zaffre)
ADULT NON-FICTION
HIGHLY COMMENDED: I Want to Die But I Want to Eat Tteokbokki
Marketer: Genista Tate-Alexander / Bloomsbury
WINNER: Let the Light Pour In
Marketers: Rachel Quin, Alice Shortland / Canongate
ADULT FICTION
HIGHLY COMMENDED: Kill For Me Kill For You
Marketer: Lucy Upton / Headline
WINNER: None Of This Is True
Marketers: Sarah Ridley, Claire Bush / Cornerstone
Q3 2023 SPOTLIGHT AWARD WINNERS
AUDIENCE DEVELOPMENT: Collins English Dictionary
Marketers: Rachel Quin, Rebecca Jones, Marta Juncosa / Collins
INNOVATION: Mob 6
Marketers: Lara McLeod, Demeter Scanlon / Ebury
CREATIVITY: The List
Marketer: Niriksha Bharadia / 4th Estate
GRAFT: Brilliant Black British History
Marketer: Evelyn Opoku-Agyeman / Bloomsbury Children’s
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