Author: Lucy Upton

BMS Mentorship Scheme 2023-24

The Book Marketing Society mentorship scheme returns!

After a pandemic hiatus, the BMS is delighted to announce the return of its mentorship scheme, matching junior-to-mid level marketers with more experienced mentors, of manager level and above. 

The scheme will run for six months and each pairing commits to six, one-hour sessions which can be in person, via Zoom / Teams, or hybrid. 

The aim is for mentees to be matched with someone with significant experience who can offer impartial advice on career & skills development, campaign challenges, ways of working with colleagues and managers, and broad industry knowledge. 

The scheme is not intended to ‘manage’ the mentee or share insider knowledge, but rather to be an impartial, friendly steer and constructive critic – a sounding board for any questions that the mentee might have. 

We are aiming to match 20 pairs – if more applications are received, we will roll these on to the next scheme’s intake.

 

The deadline to apply has now closed.

Matches will be introduced by 7th December

 

A detailed document will be provided to help outline the parameters of what mentoring is, and to give the mentor and mentee some questions to spark initial conversations.

 

 

 

 

BMS Awards: Apr to Jun 2023

Thanks to everyone who submitted campaigns for the second quarter of 2023 and congratulations to our winners!

Click here for the presentation with judges’ comments

Or a full list can be found below…

Q2 – Apr to Jun 2023

MULTI-TITLE

HIGHLY COMMENDED: Women’s Prize Live

Marketers: Lynsey Passmore, Jen Acton / Women’s Prize

WINNER: #Merky Books Lit Fest

Marketers: Rebecca Ikin, Lydia Weigel, Cameron Watson / Merky Books

GUERRILLA

HIGHLY COMMENDED: This Book Will Make You Feel Something

Marketer: Aimee Kitson / Little Brown

WINNER: Game On, Puppy!

Marketer: Lipfon Tang / Quercus

CHILDREN’S

HIGHLY COMMENDED: You Grow Girl

Marketer: Fi Evans / Hachette Children’s

WINNER: The King’s Pants

Marketer: Sarah Kimmelman / Andersen

YOUNG ADULT

HIGHLY COMMENDED: The Stolen Heir

Marketer: Emma Quick / Hot Key

WINNER: Grishaverse

Marketers: Bec Gillies, Naomi Berwin, Alex Haywood/ Hachette Children’s

DEBUT

HIGHLY COMMENDED: Murdle: 100 Killer Puzzles

Marketer: Angie Curzi / Profile

WINNER: Bored Gay Werewolf

Marketers: Aimee Oliver-Powell, Sophie Walker/ Atlantic

ADULT NON-FICTION

HIGHLY COMMENDED: How Westminster Works

Marketer: Lindsay Terrell / Orion

WINNER: Ultra-Processed People

Marketers: Claire Bush, Ania Gordon / Cornerstone

ADULT FICTION

JOINT WINNER: Tomorrow, and Tomorrow, and Tomorrow

Marketers: Katrina Northern, Helia Daryani / Vintage

JOINT WINNER: Yellowface

Marketer: Abbie Salter, Sian Richefond, Emily Merrill / HarperFiction

 

Q2 2023 SPOTLIGHT AWARD WINNERS

AUDIENCE DEVELOPMENT: Small Worlds

Marketers: Alexia Thomaidis, Lou Nyuar / Viking

INNOVATION: Hear Their Stories In Their Words

Marketers: Marta Matzeu, Helena Sheffield, Carmen Byers / PRH Audio

CREATIVITY: Termush

Marketer: Rachel Darling / Faber

GRAFT: The Extra Mile

Marketers: Rebecca Ikin, Hope Butler / Cornerstone

 

 

 

 

 

BMS Awards: Jan to Mar 2023

Thanks to everyone who submitted campaigns for the first quarter of 2023 and congratulations to our winners!

Click here for the presentation with judges comments

Or a full list can be found below…

Q1 – Jan to Mar 2023

MULTI-TITLE

HIGHLY COMMENDED: The Bunny Adventures Easter

Marketer: Evelyn Opoku-Agyeman / Bloomsbury Children’s

WINNER: Bored of Lunch

Marketer: Demeter Scanlon / Ebury

GUERRILLA

HIGHLY COMMENDED: Why Women Grow

Marketer: Jamie Norman / Canongate

WINNER: The Bandit Queens

Marketer: Sophie Walker / Atlantic

CHILDREN’S

HIGHLY COMMENDED: Montgomery BonBon: Murder at the Museum

Marketers: Jill Kidson, Josh Alliston, Aaliyah Riaz / Walker Books

WINNER: The Gecko and The Echo

Marketers: Emily Finn, Nils Jones / Hachette Children’s

YOUNG ADULT – rolled to Q2

DEBUT

HIGHLY COMMENDED: Godkiller

Marketer: Sian Richefond / HarperFiction

WINNER: Really Good, Actually

Marketer: Liv Marsden / 4th Estate

ADULT NON-FICTION

HIGHLY COMMENDED: Strong Female Character

Marketers: Matthew Grindon, Megan Brown, Hazel O’Brien / Octopus

WINNER: Stolen Focus

Marketer: Genista Tate-Alexander, Caroline Butler / Bloomsbury

ADULT FICTION

HIGHLY COMMENDED: The Mysterious Case of the Alperton Angels

Marketer: Flora Willis / Viper (Profile)

WINNER: The Mother

Marketers: Blake Brooks, Ellie Pilcher, Holly Milnes / Zaffre (Bonnier)

Q1 2023 SPOTLIGHT AWARD WINNERS

AUDIENCE DEVELOPMENT: Ramadan Reflections

Marketer: Mia Oakley / Ebury

INNOVATION: The Last Party

Marketers: Brionee Fenlon, Alex Cooper, Fergus Edmondson, Emily Cox, Gemma Shelley / Little Brown

CREATIVITY: Daisy Jones and The Six

Marketers: Claire Bush, Isabella Levin, Becca Wright / Cornerstone

GRAFT: How to Kill Men and Get Away With It

Marketers: Jo Kite, Emma Pickard / HQ

 

 

 

 

BMS Awards: Oct to Dec 2022

Thanks to everyone who submitted campaigns for the final quarter of 2022 and congratulations to our winners!

Click here for the presentation with judges comments

Or a full list can be found below…

origami birds

Q4 – October to December 2022

MULTI-TITLE

HIGHLY COMMENDED: The Year of Michael Connelly

Marketers: Cait Davies, Lucy Cameron (Orion)

WINNER: Penguin Michael Joseph Christmas Campaign

Marketers: Charlea Harrison, Ellie Morley, Mubarak Elmubarak, Colin Brush (Penguin Michael Joseph)

GUERRILLA

HIGHLY COMMENDED: The Ballad of Never After

Marketer: Callie Robertson (Hodder)

WINNER: A Merry Little Meet Cute

Marketer: Emily Merrill (HarperFiction) 

CHILDREN’S

HIGHLY COMMENDED: Virtually Christmas

Marketer: Jessica Williams (HarperCollins Children’s)

WINNER: Diary of A Wimpy Kid: Diper Overlode

Marketer: James McParland (PRH Children’s)

YOUNG ADULT

HIGHLY COMMENDED: The Heartstopper Yearbook

Marketers: Kristina Hill, Beth McWilliam (Hachette Children’s)

WINNER: Girlhood Unfiltered

Marketers: Ella Chapman, Eishar Kaur (Knights Of)

DEBUT

HIGHLY COMMENDED: The Whispering Dark

Marketer: Lucy Cameron (Orion)

WINNER: The Satsuma Complex

Marketers: Amy Fulwood, Rich Vlietstra (Simon & Schuster)

ADULT NON-FICTION

HIGHLY COMMENDED: The Climate Book

Marketers: Sam Voulters, Julie Woon (Penguin Press)

WINNER: The Light We Carry

Marketers: Annie Moore, Rose Poole, Amelia Fairney (Penguin General)

ADULT FICTION

HIGHLY COMMENDED: The Christmas Wish

Marketers: Maddy Marshall, Emily Merrill (HarperFiction)

WINNER: It Starts With Us

Marketers: Sarah Jeffcoate, Genevieve Barratt (Simon & Schuster)

 

Q4 SPOTLIGHT AWARD WINNERS

AUDIENCE DEVELOPMENT: Beyond the Wand

Marketers: Shelise Robertson, Patsy O’Neill (Ebury)

INNOVATION: The Secret Diaries of Charles Ignatius Sancho

Marketer: Emily Moran (Dialogue, Hachette)

CREATIVITY: Madly, Deeply: The Alan Rickman Diaries

Marketer: Caitriona Horne (Canongate)

GRAFT: Spaceboy

Marketers: Laura Hutchison, Alex Cowan, Ella Probert & Rachel Quin (HarperCollins Children’s)

 

 

 

 

BMS Awards: Jul to Sep 2022

Thanks to everyone who submitted campaigns for the third quarter of 2022 and congratulations to our winners!

Click here for the presentation with judges comments

Or a full list can be found below…

Q3 – July to September 2022

MULTI-TITLE

HIGHLY COMMENDED: Vintage Earth

Marketers: Hannah Shorten, Natasha Collie, Carmella Lowkis (Vintage, PRH)

WINNER: White Rabbit: Summer 2022

Marketer: Tom Noble (Orion)

GUERRILLA

HIGHLY COMMENDED: What Happens in Dubai

Marketer: Yadira Da Trindade (Orion)

WINNER: More Fiya

Marketer: Caitriona Horne (Canongate)

CHILDREN’S

HIGHLY COMMENDED: Which Way to Anywhere

Marketers:  Naomi Berwin, Alex Haywood (Hachette Children’s)

WINNER: Bunny vs Monkey – Rise of the Maniacal Badger

Marketer: Fraser Hutchinson (David Fickling Books)

YOUNG ADULT – rolled to Q4

DEBUT

HIGHLY COMMENDED: As Long As the Lemon Trees Grow

Marketer: Jade Westwood (Bloomsbury Children’s)

WINNER: Isaac and the Egg

Marketers: Elise Jackson, Fergus Edmondson (Headline)

ADULT NON-FICTION

HIGHLY COMMENDED: The Story of Art Without Men

Marketers: Rebecca Ikin, Lydia Weigel, Becca Wright (Cornerstone, PRH)

WINNER: Menopausing

Marketer: Dawn Burnett (HQ)

ADULT FICTION

HIGHLY COMMENDED: The Bullet That Missed

Marketers: Ella Horne, Ellie Hudson, Amy Davies, Georgia Taylor (Viking, PRH)

WINNER: Babel

Marketers: Fleur Clarke, Sian Richefond (HarperFiction)

 

Q3 SPOTLIGHT AWARD WINNERS

AUDIENCE DEVELOPMENT: Carrie Soto is Back

Marketers: Roisin O’Shea, Becca Wright (Cornerstone, PRH)

INNOVATION: Tomorrow, and Tomorrow, and Tomorrow

Marketer: Katrina Northern (Vintage, PRH)

CREATIVITY: James Acaster’s Guide to Quitting Social Media

Marketers: Rachel Quin, Joe Yule (Headline)

GRAFT: Fairy Tale

Marketer: Alice Morley (Hodder & Stoughton)

 

 

 

 

 

 

 

BMS Awards: Apr to June 2022

Thanks to everyone who submitted campaigns for the second quarter of 2022 and congratulations to our winners!

Click here for the presentation with judges comments.

Or a full list can be found below…

Q2 – April to June 2022

MULTI-TITLE

HIGHLY COMMENDED: The First Ever BookTok Creator House

Marketers: Fleur Clarke, Sian Richefond / HarperFiction

WINNER: Heartstopper

Marketers: Krissi Hill, Beth McWilliams / Hachette Children’s

GUERRILLA – rolled to Q3

CHILDREN’S

HIGHLY COMMENDED: The Magic Faraway Tree: A New Adventure

Marketers: Fiona Evans, Naomi Berwin / Hachette Children’s

WINNER: The World’s Worst Pets

Marketers: Alex Cowan, Laura Hutchinson / HarperCollins Children’s

YOUNG ADULT

HIGHLY COMMENDED: The Merciless Ones

Marketer: Hannah Reardon Steward / Usborne

WINNER: Family of Liars

Marketer: Emma Quick / Hot Key Books

DEBUT

HIGHLY COMMENDED: How to Kill Your Family

Marketers: Sarah Shea, Olivia French / HarperFiction

WINNER: Lessons in Chemistry

Marketers: Vicky Palmer, Lilly Cox / Transworld

ADULT NON-FICTION

HIGHLY COMMENDED: Hope

Marketer: Jessica Tackie / Bonnier

WINNER: The Escape Artist

Marketer: Alice Graham / John Murray Press

ADULT FICTION

HIGHLY COMMENDED: Malibu Rising

Marketer: Roisin O’Shea / Cornerstone

WINNER: Book Lovers

Marketers: Ella Horne, Ellie Hudson / Viking

 

 

Q2 SPOTLIGHT AWARD WINNERS

AUDIENCE DEVELOPMENT: The Wim Hof Method

Marketer: Jessica Cselko/ Ebury

INNOVATION: Do No Harm

Marketers: Sarah Jeffcoate, Richard Vliestra / Simon & Schuster

CREATIVITY: The Paper Palace

Marketers: Alexia Thomaidis, Rose Poole / Penguin General

GRAFT: Mouse’s Wood: A Year in Nature

Marketer: Alex Finch / Thames & Hudson