Category: Initiatives

BMS Campaign Masterclass breakfast with James Spackman

The BMS is inviting its members to delve into some of the most successful marketing campaigns of the past twelve months at its first Marketing Campaign Masterclass breakfast on Monday 25 January 2016 (9am-11.30am). The originators of three award-winning campaigns will be quizzed about the choices and stories that lie behind their work by James Spackman, Publisher of Profile Pursuit and branding consultant.  Audience participation will be welcomed, with adult, children’s, big and small campaigns covered.

Joining the event to discuss their work will be award-winning marketers:

  • Sam Missingham, whose successful and highly influential online book festivals for sci-fi and romance at HarperCollins have engaged huge numbers of readers and challenged preconceptions about collaboration between publishers.
  • Elisa Offord, whose campaign for Hamish by Danny Wallace (S&S) helped launch an established adult author in the children’s sector, with a campaign that included a high-profile collaboration with World Book Day, innovative use of video, extensive third party partnerships and well-targeted consumer competitions.
  • Sarah Shea, whose low-budget campaign for All I Know Now by Carrie Hope Fletcher (Little, Brown) was exemplary in its persistence, smart use of author connections online and enlistment of genuine hard-core fans, as well as clever retail positioning.

The session aims to be open and interactive, with the opportunity for everyone attending to share any challenges they are facing in their own campaigns. A summary of all three campaigns will be circulated ahead of the masterclass and audience members will be encouraged to come armed with questions. We are aiming for a wide-ranging discussion about creating campaigns with real impact.

BOOKING DETAILS

When: Mon 25 January 2016, 9am-11.30am
Where: Nielsen Book offices, 5th floor, Endeavour House, 189 Shaftesbury Avenue, London WC2H 8TJ
Price: £35 inc refreshments
Bookings: http://bit.ly/BMS_2016masterclass

James Spackman is in the process of compiling some sort of publishing Grand Slam, having done time in sales (Bloomsbury, Hodder), marketing (John Murray), general management (Watkins/Osprey) and, most recently, editorial (at Profile, as Publisher of Pursuit, a cycling list). Marketing is in his blood, as anyone who has heard him speak about blurbendmatter or ‘reader experience‘ can attest.

BA launches “Find Your Local Bookshop” button for publishers

As part of the Bookseller Association’s Keep Books on the High Street campaign, friends and partners in the book trade are being encouraged to help support bookshops by offering consumers the choice of shopping with their local bookseller, whether on the high street or on their website.

The trade body has created a Find Your Local Bookshop button, which anyone is free to use anywhere on their website.  When linked with the URL http://www.booksellers.org.uk/Search-Tools/Bookshop-search.aspx – it will take website users to the BA bookshop search page, where they can search the over 3500 outlets in BA membership.  BA members range from single independents in market towns, to campus bookstores, through Christian specialists, to large national bookselling chains and supermarkets.  Consumers can search for All BA members, Independents Only and/or Chain and Independent Booksellers – and can then decide whether to buy online or visit their community bookshop.

Download a copy of the button here.

 

Fiction Uncovered launches FM radio programme at Foyles

Fiction Uncovered has announced the full programme for their pop-up FM radio station to be hosted at Foyles on Charing Cross Road. The four days (from 20th to 23rd June) will include interviews, panel discussions and live literary salon events, as well as a specially commissioned radio drama by Gabriel Bisset-Smith (Royal Court/Soho Theatre).

Author interviews include all eight Fiction Uncovered authors: Peter Benson, Cressida Connolly, Jill Dawson, Tibor Fischer, Doug Johnston, Susanna Jones, David Park and Dan Rhodes.

There are also additional live interviews with other British writers including Jake Arnott, Stella Duffy, Geoff Dyer, Stuart Evers, Philip Hensher and Courttia Newland.

Hosts for the pop-up radio station are Damian Barr, Katy Guest and Matt Thorne.

Guest panels will discuss:

  • Fiction in translation (with English PEN) with Daniel Hahn
  • Asians in Bloomsbury (with Wasifiri and Beyond the Frame)
  • Crime in fiction (with Cathi Unsworth)
  • Diversity in publishing
  • Uncovering fiction with Faber Finds Richard Kelly, with Marcel Theroux
  • Ethical reading
  • Literary fiction as a genre (with The Bookseller’s Philip Jones)
  • The impact and worth of specialist fiction prizes (with Catherine Hall)
  • Independent Booksellers Week
  • Tips for aspiring literary, ethnic minority and SF writers with literary agents and commissioning editors
  • Live tweet-ins from readers and writers, and questions from Foyles book buyers

Additional audio content has also kindly been provided by the Royal Society of Literature, Shoreditch Literary Salon, Granta, Faber and Bloomsbury – and includes recordings with Chris Cleave, Ian McEwan, Rachel Seiffert, Jon McGregor, DW Wilson and Roshi Fernando

Listeners in Central London can tune in to 87.9FM or the station will available simultaneously online at www.fictionuncovered.co.uk/radioShows will also be available to play from Fiction Uncovered’s website and available for download on iTunes.

Tweet your questions to any guests or panels to @FictUncovered or email hello@fictionuncovered.co.uk