Category: News

BMS Autumn 2024 Primer Workshop

BMS Primer Workshop

We’re thrilled to be running a second BMS Primer workshop for book marketers in 2024.

Targeted at those in the early years of their career, as well as those hoping to join the industry or wanting an update on latest developments, this workshop will take place online over the course of two mornings and will offer an in-depth overview of book marketing, with new insights and the latest thinking around campaigns, available tools and resources.

Attendees will learn how marketers handle their campaigns, overcome challenges, and drive results – the aim is to learn from industry experts, and stay on top of marketing trends and best practice. The event will culminate in a session where participants will get the chance to create and present their own marketing campaign working with other colleagues across the industry.

WHEN: Wednesday 4th and Thursday 5th December 2024 (09:30 – 13:00 each day)

WHERE: via Zoom

COST: BMS members £50 / Non-members £100

BUY YOUR TICKETS HERE

 

AGENDA

 

WEDNESDAY 4TH DECEMBER 2024

09:30-10:00 Introduction, Overview and How to Plan a Marketing Campaign

Laura Di Giuseppe, Marketing and Publishing Consultant

10:00-11.30 Media Landscape and Briefing an Agency

Rebecca Keegan, Total Media Client Service and Operations Director, and Total Media team

11.30-11.45  BREAK

11.45-12:45 From Shoestring to Big Budgets: In-depth Case Studies for Fiction and Non-Fiction campaigns

Rosie Ainsworth and Eloise Austin, Marketing Managers, PRH

12.45-13.00 Q&A and key takeaways: Day 1

 

THURSDAY 5TH DECEMBER

09.30-10.30 Curating innovation with Digital Firsts from Audiobook Marketing to Creator Houses

Lex Brookman, Project Manager, The Tandem Collective

10:30-11.30 BookTok Trends: Maximising Opportunities

Holly McLoughlin, Content Creator and TikTok Community Manager, The Pitch Agency

11:30-11:45 BREAK

11.45-12.00 Q&A ahead of the Group Work Challenge

12.00-12.45 Group work Challenge: Plan a campaign and present back

12.45-13.00 Close and key takeaways: Day 2

 

Tickets are limited and will be sold on a first-come, first-served basis.

BMS members will have priority.

 

 

 

BMS Awards: Apr to Jun (Q2) 2024

Thanks to everyone who submitted campaigns for the Q2 Awards and congratulations to our winners!

Click here for the presentation with judges’ comments

Or a full list can be found below…

 

Q2 – Apr to Jun 2024

MULTI-TITLE

HIGHLY COMMENDED: That’s Not My… 25th Anniversary

Marketer: Joanna Olney, Usborne

WINNER: Amazon TikTok House

Marketer: Rebecca Hills / Amazon Publishing

GUERRILLA

HIGHLY COMMENDED: Evenings and Weekends

Marketer: Liv Marsden / 4th Estate

WINNER: Sift

Marketer: Abby Watson / Ebury

CHILDREN’S

HIGHLY COMMENDED: Frog’s Day Out

Marketers: Jade Tolley & Andy Joannou / Macmillan Children’s

WINNER: Little People, Big Dreams: Taylor Swift

Marketers: Christopher Ransom, Megan Fowler & Lucy Lillystone / Francis Lincoln

YOUNG ADULT

HIGHLY COMMENDED: Hits Different

Marketer: Jasveen Bansal / Hot Key Books (Bonnier)

WINNER: The Reappearance of Rachel Price

Marketers: Olivia Carson, Emily Sommerfeld, Sophie Porteous & Hannah O’Brien / Farshore

DEBUT

HIGHLY COMMENDED: The Cautious Traveller’s Guide to The Wastelands

Marketers: Lindsay Terrell & Javerya Iqbal / Orion Books

WINNER: The Ministry of Time

Marketers: Vicky Palmer, Alice Morley & Melissa Grierson / Hodder & Stoughton

ADULT NON-FICTION

HIGHLY COMMENDED: Things No One Taught Us About Love

Marketers: Sian Gardiner, Annie Rose, Alice Smith & Will Upcott / Pan Macmillan

WINNER: Politics on the Edge

Marketers: Gabriela Quattromini & Rosanna Boscawen / Vintage

ADULT FICTION

HIGHLY COMMENDED: The Housemaid is Watching

Marketer: Mattea Barnes / Sourcebooks UK

WINNER: When the Moon Hatched

Marketers: Sian Richefond & Maddy Marshall / HarperFiction

Q2 2024 SPOTLIGHT AWARD WINNERS

AUDIENCE DEVELOPMENT: Blue Sisters (open markets edn)

Marketer: Yema Stowell / 4th Estate

INNOVATION: How They Broke Britain

Marketer: Molly Maynard / Ebury

CREATIVITY: Abroad in Japan

Marketer: Rosie Ainsworth / Transworld

GRAFT: Evocation

Marketer: Amy Portsmouth / Angry Robot

FORMAT: Sociopath: A Memoir

Marketers: Annie Rose, Sian Gardiner, Emma Oulton & Alice Smith / Pan Macmillan

 

 

 

 

BMS Awards: Jan to Mar (Q1) 2024

Thanks to everyone who submitted campaigns for the Q1 Awards and congratulations to our winners!

Click here for the presentation with judges’ comments

Or a full list can be found below…

 

Q1 – Jan to Mar 2024

MULTI-TITLE

HIGHLY COMMENDED: GollanczFest

Marketers: Lucy Cameron & Hennah Sandhu / Orion

WINNER: Magnolia Parks Universe

Marketers: Javerya Iqbal, Katie Moss & Ellie Nightingale / Orion

GUERRILLA

HIGHLY COMMENDED: Poyums

Marketer: Jamie Norman / Canongate

WINNER: The Courage to be Disliked

Marketer: Felice McKeown / Atlantic

CHILDREN’S

HIGHLY COMMENDED: Paper Dragons

Marketers: Beth McWilliams & Nils Jones / Hachette Children’s

WINNER: Pablo and Splash

Marketers: Sophie Rosewell & Jo Buenafe / Bloomsbury Children’s

YOUNG ADULT

HIGHLY COMMENDED: Compass and Blade

Marketer: Sarah Lough / HarperFire (HC Children’s)

WINNER: A Tempest of Tea

Marketers: Cheyney Smith & Sarah Plows / First Ink (Macmillan Children’s)

DEBUT

HIGHLY COMMENDED: Fire Lie Wins

Marketer: Hannah Sawyer / Headline

WINNER: The List of Suspicious Things

Marketers: Claire Bush & Rebecca Ikin / Cornerstone

ADULT NON-FICTION

HIGHLY COMMENDED: The Wager

Marketer: Justine Thomas / Simon & Schuster

WINNER: Food For Life

Marketers: Katrina Northern & Rose Poole / Vintage

ADULT FICTION

HIGHLY COMMENDED: Homecoming

Marketer: Natasha Tulett / Pan Macmillan

WINNER: Butter

Marketers: Liv Marsden & Rachel Quin / 4th Estate & freelance

Q1 2024 SPOTLIGHT AWARD WINNERS

AUDIENCE DEVELOPMENT: The Goddess Path

Marketer: Alice Gordge / Ebury

INNOVATION: Anna O

Marketers: Maddy Marshall & Emily Merrill / HarperFiction

CREATIVITY: The Dream Home

Marketers: Rachel Johnson & Holly Milnes / Bonnier Zaffre

GRAFT: The Women

Marketers: Charlotte Williams, Andy Joannou & Jamie Forrest / Pan Macmillan

FORMAT: Prima Facie

Marketers: Sophie Shaw, Ania Gordon, Helena Sheffield, Jessica Millott & Marta Matzeu / Cornerstone & PRH Audio

 

 

 

 

BMS Primer Day – June 2024

BMS Primer Workshop

We’re thrilled to be running our BMS Primer workshop for book marketers on Thursday 20th June 2024.

Targeted at those in the early years of their career, as well as those hoping to join the industry or wanting an update on latest developments, this workshop will take place in person in central London and will offer an in-depth overview of book marketing, with new insights and the latest thinking around campaigns, available tools and resources.

Attendees will learn how marketers brief media agencies, handle their campaigns, overcome challenges, and drive results – the aim is to learn from industry experts, and stay on top of marketing trends and best practice. The event will culminate in a session where participants will get the chance to create and present their own marketing campaign working with other colleagues across the industry.

WHEN: Thursday 20th June 2024 (09:30 – 17:00)

WHERE: Total Media Offices, First Floor, Waverley House, 7-12 Noel St, London W1F 8GQ

COST: BMS members £95 / Non-members £150

Refreshments and lunch will be provided.

BUY YOUR TICKETS HERE

 

AGENDA

09:30 – 10:00  Introduction and Overview

10:00 – 11:00  How to Plan a Marketing Campaign

Laura Di Giuseppe, Publishing and Marketing Consultant

11:00 – 12:00  Media Landscape and Briefing an Agency

Rebecca Keegan, Total Media Client Service and Operations Director, and Total Media team

12:00 – 13:00  In-depth Case Study: Yellowface

Sian Richefond and Emily Merrill, HarperFiction 

13:00 – 14:00  LUNCH

14:00 – 15:00  Curating innovation with Digital Firsts from Audiobook Marketing to Creator Houses

Lex Brookman, Project Manager at The Tandem Collective

15:00 – 16:00  BookTok Trends: Maximising Opportunities

Holly McLoughlin, TikTok Creator, The Pitch Agency

16:00 – 16:15  BREAK

16:15 – 17:00  Group Work – from Theory to Practice

Plan a campaign and present back

 

Tickets are limited and will be sold on a first-come, first-served basis. BMS members will have priority.

 

 

 

 

 

 

BMS Awards: Oct to Dec 2023

Thanks to everyone who submitted campaigns for the Q4 Awards and congratulations to our winners!

Click here for the presentation with judges’ comments

Or a full list can be found below…

Q4 – Oct to Dec 2023

MULTI-TITLE

HIGHLY COMMENDED: Heartstopper

Marketers: Kristina Hill & Alexandra Haywood / Hachette Children’s

WINNER: As Seen On TikTok

Marketers: Sarah Jeffcoate & Genevieve Barratt / Simon & Schuster

GUERRILLA

HIGHLY COMMENDED: This Christmas

Marketers: Hope Butler / Cornerstone

WINNER: The Orange and other poems

Marketer: Katie Hall, Sophie Clark & Imogen Whiteley / Faber

CHILDREN’S

HIGHLY COMMENDED: Chalice of the Gods

Marketer: Stevie Hopwood / PRH Children’s

WINNER: Finding Bear

Marketer: Laura Hutchison / HarperCollins Children’s

YOUNG ADULT

HIGHLY COMMENDED: I Loved You In Another Life

Marketers: Emma Quick & Jasveen Bansal / Hot Key Books

WINNER: Girl, Goddess, Queen

Marketer: Stevie Hopwood / PRH Children’s

DEBUT

Not judged – too few entries

ADULT NON-FICTION

HIGHLY COMMENDED: Eve

Marketers: Ania Gordon & Hope Butler / Cornerstone

WINNER: The Woman in Me

Marketers: Hayley McMullan, Genevieve Barratt & Rich Vlietstra / Simon & Schuster

ADULT FICTION

HIGHLY COMMENDED: Iron Flame

Marketers: Laura Vile & Katy Brigden / Little Brown

WINNER: Wildfire

Marketers: Genevieve Barratt & Sarah Jeffcoate / Simon & Schuster

 

Q4 2023 SPOTLIGHT AWARD WINNERS

AUDIENCE DEVELOPMENT: Year of Brandon Sanderson

Marketers: Javerya Iqbal & Cait Davies / Orion

INNOVATION: Suddenly A Murder

Marketer: Emma Quick / Hot Key Books

CREATIVITY: Ghosts

Marketer: Genista Tate-Alexander / Bloomsbury

GRAFT: Be Useful

Marketer: Abby Watson / Ebury

 

 

 

 

 

BMS Awards: Jul to Sep 2023

Thanks to everyone who submitted campaigns for the Q3 Awards and congratulations to our winners!

Click here for the presentation with judges’ comments

Or a full list can be found below…

Q3 – Jul to Sep 2023

MULTI-TITLE

HIGHLY COMMENDED: Hercule Poirot 2023 Reissues

Marketer: Maddy Marshall / HarperFiction

WINNER: Romance Readathon

Marketer: Stephanie Biddle / Penguin Michael Joseph

GUERRILLA

HIGHLY COMMENDED: The Pumpkin Spice Café

Marketers: Chloe Cummings, Emma Petfield / One More Chapter (HC)

WINNER: My Roommate is a Vampire

Marketer: Issie Levin / Cornerstone

CHILDREN’S

HIGHLY COMMENDED: Lottie Brooks’ Totally Disastrous School Trip

Marketer: Lauren Floodgate / PRH Children’s

WINNER: Impossible Creatures

Marketers: Alesha Bonser, Sophie Rosewell / Bloomsbury Children’s

YOUNG ADULT

Rolled to Q4

DEBUT

HIGHLY COMMENDED: Kala

Marketers: Felice McKeown, Aimee Oliver-Powell, Sophie Walker, Sawda Pirbhai / Atlantic

WINNER: Days at the Morisaki Bookshop

Marketer: Ellie Pilcher / Manilla Press (Zaffre)

ADULT NON-FICTION

HIGHLY COMMENDED: I Want to Die But I Want to Eat Tteokbokki

Marketer: Genista Tate-Alexander / Bloomsbury

WINNER: Let the Light Pour In

Marketers: Rachel Quin, Alice Shortland / Canongate

ADULT FICTION

HIGHLY COMMENDED: Kill For Me Kill For You

Marketer: Lucy Upton / Headline

WINNER: None Of This Is True

Marketers: Sarah Ridley, Claire Bush / Cornerstone

 

Q3 2023 SPOTLIGHT AWARD WINNERS

AUDIENCE DEVELOPMENT: Collins English Dictionary

Marketers: Rachel Quin, Rebecca Jones, Marta Juncosa / Collins

INNOVATION: Mob 6

Marketers: Lara McLeod, Demeter Scanlon / Ebury

CREATIVITY: The List

Marketer: Niriksha Bharadia / 4th Estate

GRAFT: Brilliant Black British History

Marketer: Evelyn Opoku-Agyeman / Bloomsbury Children’s