Jan-April 2018 Campaign Award Winners

POSTED ON: 13/06/18 TAGS: BMS Awards

by BMS

The best marketing campaigns for the period January-April 2018 were announced at the Book Marketing Society’s meeting held at the Faber & Faber offices on Wednesday 13 June. Covering the Spring reading period, judges had a hard time picking the winners especially in the Non-Fiction category, which saw a number of titles working to rise above the competition in a crowded space.

 

Adult Fiction

Judges gave a Highly Commended to two campaigns: The Lido by Libby Page saw Cait Davies and Sarah Benton from Orion employ ‘Lifeguards’ to increase the regional appeal of a very London-centric title and Sarah Shea and Emma Pickard at HarperFiction escalated the sales of a known author though a change in strategy with the campaign for Fern’s Britton’s Coming Home. The outright winner was Chloe Healy from Vintage with an all-encompassing and impressively detailed campaign resulting in impressive sales across all formats for The Mermaid and Mrs Hancock by Imogen Hermes Gowar.

 

Guerilla

For spends of £2,500 or less, this category saw a Highly Commended award go to Emma Petfield from John Murray Press for the campaign for How to Survive the End of the World (when it’s in your own head) by Aaron Gillies. This campaign cleverly used the authenticity of the author’s voice throughout the campaign. First place was given to the diligent and focused campaign from Natalia Cacciatore at Cornerstone for The Girl on the Dancing Horse by Charlotte DuJardin. This was a campaign that could easily have relied on the promotion of the title through the author’s channels instead they were creative in accessing and then leveraging partnership marketing.

 

Multi-title category

In the closely-fought Multi-title category the WOM4N campaign from Liv Marsden to celebrate the plentiful and talented female writers at 4th Estate was awarded a Highly Commended. The winning campaign, however, was from Rosanna Boscawen, Vintage with Vintage Minis which was a stylish execution of retail activation and brand partnerships.

 

Children’s

A Highly Commended was given to Sonia Razvi from Penguin Random House Children’s for the solid and well thought-out campaign for A Spoonful of Murder by Robin Stevens. The winner was announced as Kat McKenna from Pan Macmillan for the impressive return on investment for the campaign for Children of Blood and Bone by Tomi Adeyemi. The different strands of the audience targeting and clever brand awareness made this a top choice.

 

Adult Non-Fiction

A thorough, energetic and creative campaign for BOSH! By Henry Firth and Ian Theasby gave Jess Htay, Jen Callahan-Packer and Joanna Rose from HQ a Highly Commended. The winner, however, was Orlando Mowbray from HarperCollins for the campaign for The Doctor’s Kitchen by Dr Rupy Aujla. This campaign took an unknown author and through clever positioning and messaging took him to the top of the iTunes podcast chart and increased his social media following by over 350% as well as achieving high sales in the tricky healthy eating market.

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