The BMS are delighted to announce that the winner of the Best Marketing Campaign of the Year Award is The Night Circus, published in hardback and ebook by Vintage. This title was one of the most successful literary debuts of 2011, achieving impressive TCM sales in hardback. The stylish and innovative campaign, conceived and managed by Vicki Watson, Roger Bratchell, Dan Franklin and Bethan Jones of Vintage, centered on an online storyworld, which attracted over 13,000 users in the first 2 months and is still gaining new readers, providing an effective launch pad for the paperback in summer 2013.
Alastair Giles, chair of the judging panel, commented:
“The shortlist for the Marketing Campaign of the year was drawn from previous 2011 BMS seasonal Awards, plus, winners from the specific annual award winners – a genuinely diverse and deserving list. In the end the judges could only focus on a campaign which met the challenges of 21st century publishing and book marketing head on: an innovative digital strategy that jointly built a new community for the book and extended the boundaries of storytelling itself online.”
The category winners were:
BEST BLURB – Tiger Mother by Amy Chua, published by Bloomsbury
BEST OVERALL PACKAGE – The Secret Garden by Frances Hodgson Burnett, published by Puffin
BEST BREAKTHROUGH CAMPAIGN – The Night Circus, published by Vintage
BEST PARTNERSHIP – Books and the City, conceived by Simon & Schuster
BEST BRAND MANAGEMENT – The Diary of a Wimpy Kid by Jeff Kinney published by Puffin
INNOVATION – The Way I See it by Alan Sugar, published by Macmillan
Fiction Uncovered has announced the full programme for their pop-up FM radio station to be hosted at Foyles on Charing Cross Road. The four days (from 20th to 23rd June) will include interviews, panel discussions and live literary salon events, as well as a specially commissioned radio drama by Gabriel Bisset-Smith (Royal Court/Soho Theatre).
Author interviews include all eight Fiction Uncovered authors: Peter Benson, Cressida Connolly, Jill Dawson, Tibor Fischer, Doug Johnston, Susanna Jones, David Park and Dan Rhodes.
There are also additional live interviews with other British writers including Jake Arnott, Stella Duffy, Geoff Dyer, Stuart Evers, Philip Hensher and Courttia Newland.
Hosts for the pop-up radio station are Damian Barr, Katy Guest and Matt Thorne.
Guest panels will discuss:
Fiction in translation (with English PEN) with Daniel Hahn
Asians in Bloomsbury (with Wasifiri and Beyond the Frame)
Crime in fiction (with Cathi Unsworth)
Diversity in publishing
Uncovering fiction with Faber Finds Richard Kelly, with Marcel Theroux
Ethical reading
Literary fiction as a genre (with The Bookseller’s Philip Jones)
The impact and worth of specialist fiction prizes (with Catherine Hall)
Independent Booksellers Week
Tips for aspiring literary, ethnic minority and SF writers with literary agents and commissioning editors
Live tweet-ins from readers and writers, and questions from Foyles book buyers
Additional audio content has also kindly been provided by the Royal Society of Literature, Shoreditch Literary Salon, Granta, Faber and Bloomsbury – and includes recordings with Chris Cleave, Ian McEwan, Rachel Seiffert, Jon McGregor, DW Wilson and Roshi Fernando
Listeners in Central London can tune in to 87.9FM or the station will available simultaneously online at www.fictionuncovered.co.uk/radio. Shows will also be available to play from Fiction Uncovered’s website and available for download on iTunes.
More success this week for the best-selling Fifty Shades of Grey series, as Sarah Page and the team at Random House won best Adult marketing campaign for the seasonal Jan-April 2012 BMS Awards, with Amy Lines at Macmillan winning the Children’s category for Tony Robinson’s new Weird World of Wonders series.
For Fifty Shades…, the components that impressed judges the most included the incredibly quick turnaround of the campaign – a month from acquisition to books in shops, with ebooks available immediately, and a very focused effort to harness and build on existing buzz. The team’s digital campaign worked across markets and platforms, including enhanced profile on Twitter, a partnership with Mumsnet (perfect targeting), and the UK’s first Google+ hangout the author E.L. James.
The Tony Robinson campaign drew praise for creating a strong digital campaign with a specially designed game from Aardman Creative. There was good coverage of key retailers with bespoke promotions for each, and a strong range of partnerships targeted with the younger audience in mind, including Supercamps, Centre Parcs and Fun Kids radio. All in all it was an impressive engagement that helped launch a potentially very strong series with excellent sales and a great return on investment: 4 million game plays and 150,000 web visits all in one week!
Other campaigns highly commended were:
The Wind Through the Keyhole by Stephen King (Marketer: Jane Rose, Hodder & Stoughton)
Me Before You by Jojo Moyes (Marketer: Viviane Basset, Penguin)
The Psychopath Test by Jon Ronson (Marketer: Lee Dibble, Pan Macmillan)
The Book Marketing Society has announced the shortlists for the inaugural Best Marketing Campaign of the Year Awards, to take place on the 21st June at the British Library, at the end of The Bookseller’s revamped Marketing and Design Conference.
It was decided to develop these and launch a new series of Annual Awards to reward the key components of a successful marketing campaign in the 21st century.
Each of the new Annual Awards will be judged on its innovation and creativity, its ability to reach and engage with the target audience and a good return on investment. The judges have been looking for the most effective work in the following categories:
Best Debut Campaign
Best Brand Management
Best Partnership
Best Innovation in Marketing
Best Blurb
Best Overall Package
The winners of the first five categories, together with the winners of the three 2011 seasonal Best Marketing Awards, will then be eligible for the Best Overall Campaign Award, to be announced at the end of the event.
Shortlisted in the Best Blurb category are the campaigns for The Final Testament of the Holy Bible by James Frey (John Murray); Tiger Motherby Amy Chua (Bloomsbury) and The Wrong Pong by Steven Butler (Puffin).
In Best Brand Management, the shortlisted campaigns are those for Diary Of A Wimpy Kid by Jeff Kinney (Puffin); Gruffalo Red Nose Day by Julia Donaldson (Macmillan Childrens); Lord of the Flies Centenary Edition by William Golding (Faber); and the Vintage 21 campaign (Vintage Books).
In the Best Breakthrough Campaign, the campaign for Emma Donoghue’sRoom (Pan Macmillan) is up against those for The Night Circus by Erin Morgenstern (Vintage Books) and When God Was a Rabbit by Sarah Winman (Headline).
The Best Partnership award will be fought out between the Birmingham’s Big City Read campaign for Before I Go to Sleep by S J Watson (Transworld/Reading Agency) and the Books and the City campaign by Simon & Schuster.
In the BMS Innovation Award, the campaign for Will Hill’s Department 19 (HarperCollins Childrens) will be up against that for The Night Circus by Erin Morgenstern (Vintage Books) and the campaign for Alan Sugar’s The Way I See It (Pan Macmillan).
The award for Best Overall Package will be contested by the campaigns for Andrew Miller’s Pure(Sceptre), Walter Isaacson’s Steve Jobs (Little, Brown) and Frances Hodgson Burnett’s The Secret Garden (Puffin).
Previous BMS Award winners, shortlisted for the Overall Best Marketing Campaign of the Year Award, are Diary of a Wimpy Kid by Jeff Keaney (Puffin), How to Be A Woman by Caitlin Moran (Ebury) andRoom by Emma Donoghue (Pan Macmillan).
The awards will be judged by marketing consultant Damian Horner; Dominic Gettins, head of writing at global agency Euro RSCG London; Booksellers Association president Jane Streeter; Jon Woolcott of Waterstones; The Bookseller‘s head of events and marketing Sam Missingham; Mark Taylor, director of external relations at CILIP; BookBrunch joint editor Nicholas Clee; and Alastair Giles of the Book Marketing Society and agency Agile Marketing.
Giles commented: ‘The BMS Marketing Awards were originally set up to help raise the profile of the great marketing work being carried out within the publishing industry. In these difficult economic times, the creativity and thoroughness of the various marketing teams across the industry is of even greater importance and we want to help point the way by highlighting the very best of these. It’s a fascinating time to be in marketing as methods for reaching consumers and readers have exploded in number. Assessing the varied ways of attracting an audience to books is now a complicated business and this year’s entries prove how successful marketers in publishing are managing that transition.’
Tickets to attend the Awards reception only are £15 (+VAT).
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The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.The Book Marketing Society is the representative body of marketing and communications professionals working within the book industry. We oversee a regular Awards programme, and produce a lively programme of member meetings, workshops, and social events, alongside training & development opportunities. Anyone who works for a book publisher, agency, retailer or associated area in communications is eligible to join.
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The group is the best way to be in know about our events, hear about our promotions and ask other BMS members for advise.