Category: News

BMS Awards: April-June 2021

Book Marketing Society Awards

We’ve announced the Q2 BMS Award winners!

Click here for the presentation with judges comments

or see below for the full list…

Q2 – April to June 2021

MULTI-TITLE

HIGHLY COMMENDED: The Missing Sister by Lucinda Riley

Marketers: Elle Gibbons, Andy Joannou / Pan Macmillan

WINNER: Penguin Modern Classics in Audio

Marketer: Laura Ingate / PRH Audio

GUERRILLA

HIGHLY COMMENDED: The Last Thing He Told Me by Laura Dave

Marketer: Elizabeth Hitti / Viper (Profile)

WINNER: The Secret to Superhuman Strength by Alison Bechdel

Marketers: Katrina Northern, Hannah Shorten / Vintage (PRH)

CHILDREN’S

HIGHLY COMMENDED: You Are A Champion by Marcus Rashford and Carl Anka

Marketers: Alison Ruane, Katie Roden, Andy Joannou / Macmillan Children’s Books

WINNER: When the Sky Falls by Phil Earle

Marketer: Sarah Kimmelman / Andersen Press

YOUNG ADULT

HIGHLY COMMENDED: Heartstopper vol. 4 by Alice Oseman

Marketer: Flic Highet / Hachette Children’s

WINNER: Threadneedle by Cari Thomas

Marketers: Fleur Clarke, Rachel Quin, Maddy Marshall / HarperFiction

DEBUT

HIGHLY COMMENDED: Ariadne by Jennifer Saint

Marketers: Vicky Beddow, Lucie Sharpe / Headline

WINNER: Careless by Kirsty Capes

Marketer: Helena Fouracre / Orion

ADULT NON-FICTION

HIGHLY COMMENDED: The Wild Silence by Raynor Winn

Marketers: Sophie Shaw, Katie Williams / Michael Joseph

WINNER: Slug by Hollie McNish

Marketer: Emily Moran / Fleet (Little, Brown)

ADULT FICTION

HIGHLY COMMENDED: Hamnet by Maggie O’Farrell

Marketer: Fergus Edmondson / Tinder Press (Headline)

WINNER: The Serial Killer’s Wife by Alice Hunter

Marketers: Ellie Pilcher, Eleanor Slater / Avon (HarperCollins)

 

Q2 SPOTLIGHT AWARD WINNERS

AUDIENCE DEVELOPMENT: Ace of Spades by Faridah Àbíké-Íyímídé

Marketer: Hannah Reardon Steward / Usborne

INNOVATION: Genie and Teeny by Steven Lenton

Marketer: Beth Maher / HarperCollins Children’s

CREATIVITY: Hostage by Clare Mackintosh

Marketer: Gemma Shelley, Brionee Fenlon / Little, Brown

GRAFT: Still Life by Sarah Winman

Marketer: Liv Marsden / 4th Estate (HarperCollins)

 

 

 

BMS Awards: Jan-Mar 2021

Book Marketing Society Awards

We’ve announced the winners of the Q1 2021 Awards!

Click here for the presentation with judges comments

 or see below for the full list…

Q1 – January to March 2021

MULTI-TITLE

HIGHLY COMMENDED: #BloomsburyNightIn

Marketers: Amy Donegan, Rachel Wilkie & Ella Harold / Bloomsbury

WINNER: 2000AD in Audio

Marketers: Carmen Byers, Helena Sheffield & Laura Ingate / PRH Audio

 

GUERRILLA

HIGHLY COMMENDED: The Marlowe Murder Club

Marketer: Becca Joyce / HQ

WINNER: Detransition, Baby

Marketer: Flora Willis / Serpent’s Tail (Profile)

 

CHILDREN’S

HIGHLY COMMENDED: The Valley of Lost Secrets

Marketer: Jade Westwood / Bloomsbury Children’s

WINNER: How To Grow Up and Feel Amazing!

Marketer: James McParland / Hachette Children’s

 

YOUNG ADULT

HIGHLY COMMENDED: The Rule of Wolves

Marketer: Naomi Berwin / Hachette Children’s

WINNER: The Gilded Ones

Marketers: Hannah Reardon Steward & Stevie Hopwood / Usborne

 

DEBUT

HIGHLY COMMENDED: The Sanatorium

Marketers: Emma Burton & Holly Minter / Transworld

WINNER: Open Water

Marketers: Alexia Thomaidis & Zoe Coxon / Penguin General

 

ADULT NON-FICTION

HIGHLY COMMENDED: Tap to Tidy

Marketers: Abby Watson & Stephenie Naulls / Ebury

WINNER: How to Avoid a Climate Disaster

Marketers: Julie Woon & Ania Gordon / Penguin Press

 

ADULT FICTION

HIGHLY COMMENDED: Memorial

Marketers: Jamie Forrest & Sophie Walker / Atlantic Books

WINNER: Klara and the Sun

Marketers: Katie Hall, Niriksha Bharadia & Kiri Inglis / Faber

 

Q1 SPOTLIGHT AWARDS

AUDIENCE DEVELOPMENT: The Muslim Problem

Marketer: Aimee Oliver Powell / Atlantic Books

INNOVATION: Maxwell’s Demon

Marketer: Jamie Norman / Canongate

CREATIVITY: VI Spy: Licence to Chill

Marketer: Jazz Bartlett Love / Chicken House

GRAFT: The Absolute Book

Marketer: Jen Breslin / Penguin Michael Joseph

 

A huge thank you to everyone for submitting their campaigns, and to the judges for their careful considerations.

 

 

 

BMS Meeting – Lockdown Initiatives

Be inspired by some of the brilliant Lockdown Initiatives from the last year!

Click on the image below to watch the video:

(from the 31 March 2021 member meeting)

 

Thank you to our speakers:

Hannah Winter on the Quercus Word of Mouth Bestsellers Evening

Melanie Price and Claire Fenby on the One More Chapter Readalong and Book Club

Jessie Sullivan on the Head of Zeus eBook Lockdown Promotion

 

 

 

 

BMS Primer Day 2021

BMS Primer Workshop

Join our introduction to book marketing for new and recent starters!

Thursday 11th March and Friday 12th March 2021 (both days 09:30-13:00)

This event is targeted at those in the early stages of their career, as well as those hoping to join the industry or wanting an update on latest developments. This year the workshop will take place online over the course of two mornings, offering an in-depth overview of book marketing, with new insights and the latest thinking around campaigns, available tools and resources.

 

Agenda:

Thursday 11th March

09:30 – 10:00 Introduction and Overview

10:00 – 11:00 How to Plan a Marketing Campaign: Structure and Cases

11.00 – 12.00 Media Landscape and Briefing an Agency

12.00 – 12:45 In-depth Case Studies: From Shoestring to Big Budgets

12.45 – 13.00 Breakout Rooms: Key Takeaways

Friday 12th March

09.30 – 10.00 Maximising Social Media Channels: from IG Lives to TikTok

10:00 – 10.30 Copywriting: Best Practice

10.30 – 11.00 Latest Trends in Email Marketing

11:00 – 11:15 Break

11.15 – 11.45 Marketplace for Audio

11.45 – 12.45 Group work Challenge: Plan a campaign and present back

12.45 – 13.00 Close and key takeaways

 

Find all the details and register for your place now!

 

 

 

 

BMS Awards: Oct-Dec 2020

Book Marketing Society Awards

We’ve announced the winners of the Q4 2020 Awards!

Click here for the presentation with judges comments

 or see below for the full list…

Q4 – October to December 2020

MULTI-TITLE

HIGHLY COMMENDED: Quercus Word of Mouth Bestsellers Evening

Marketer: Hannah Winter / Quercus

WINNER: The Year of Dilly Court

Marketers: Katy Blott / HarperFiction

 

GUERRILLA

HIGHLY COMMENDED: Accidentally Wes Anderson

Marketer: Cait Davies / Trapeze (Orion)

WINNER: Sleepless

Marketers: Joanna Kite, Becca Joyce / HQ

 

CHILDREN’S

HIGHLY COMMENDED: The Night Bus Hero

Marketer: James McParland / Hachette Children’s

WINNER: The Book of Hopes

Marketers: Mattea Barnes / Bloomsbury Children’s

 

DEBUT

HIGHLY COMMENDED: Firewatching

Marketers: Sarah Jeffcoate / Simon & Schuster

WINNER: Poor

Marketer: Dahmicca Wright / Penguin Press

 

ADULT NON-FICTION

HIGHLY COMMENDED: A Life on Our Planet

Marketers: Stephenie Naulls, Morgana Chess, Helena Sheffield / Ebury

WINNER: A Promised Land

Marketer: Amelia Fairney, Rose Poole, Indira Birnie, Helena Sheffield / Viking

 

ADULT FICTION

HIGHLY COMMENDED: The Betrayals

Marketers: Sarah Shea, Katy Blott / HarperFiction

WINNER: A Song for the Dark Times

Marketer: Tom Noble, Lucy Cameron / Orion

 

Q4 SPOTLIGHT AWARDS

AUDIENCE DEVELOPMENT: What A Flanker

Marketer: Orlando Mowbray / Harper Non-Fiction

INNOVATION: Home Body

Marketers: Justine Gold, Genevieve Barratt / Simon & Schuster

CREATIVITY: A Cheesemonger’s History of the British Isles

Marketers: Flora Willis / Profile

 

A huge thank you to everyone for submitting their campaigns, and to the judges for their careful considerations.

 

 

 

 

BMS Awards: Jan-Sep 2020

Book Marketing Society Awards

We’ve announced the winners of the 2020 Q1, Q2 and Q3 Awards!

Click here for the presentation with judges comments

 or see below for the full list…

Q1 – January to March 2020

GUERRILLA
HIGHLY COMMENDED: How to Break Up with Fast Fashion

Marketer: Ellie Morley / Headline

WINNER: Motherwell

Marketers: Anna Bowen, Tom Noble / Orion

DEBUT

HIGHLY COMMENDED: Saving Missy

Marketers: Abbie Salter, Katy Blott / HarperFiction

WINNER: The Girl with the Louding Voice

Marketer: Helen Flood / Sceptre

ADULT NON-FICTION

HIGHLY COMMENDED: Invisible Women

Marketers: Rosanna Boscawen, Katrina Northern / Vintage

WINNER: The Future We Choose

Marketer: Felice McKeown / Manilla Press

ADULT FICTION

HIGHLY COMMENDED: Grown-Ups

Marketers: Claire Bush, Liz Smith, Fola Adebayo / Michael Joseph

WINNER: Kim Jiyoung, Born 1982

Marketer: Amy Fulwood / Simon & Schuster

Q1 SPOTLIGHT AWARDS

AUDIENCE DEVELOPMENT: Not A Diet Book

Marketer: Orlando Mowbray / Harper Non-Fiction

INNOVATION: The Mirror and The Light

Marketers: Matt Clacher, Lindsay Terrell, Liv Marsden / 4th Estate

CREATIVITY: Difficult Women

Marketers: Rosanna Boscawen, Sophie Painter / Vintage

 

Q2 – April to June 2020

MULTI-TITLE

HIGHLY COMMENDED: Play and Learn at Home

Marketers: Sarah Connell, Anna Howorth, Jacob Dow, Emma Baxter, Lisa Watts, Matt Bugler / Usborne

WINNER: eBook Lockdown Promotion

Marketer: Jessie Sullivan / Head of Zeus

GUERRILLA

HIGHLY COMMENDED: Mind Over Mother

Marketer: Aimee Kitson / Little, Brown

WINNER: Lockdown

Marketer: Katie Sadler / Quercus

CHILDREN’S

HIGHLY COMMENDED: The Strangeworlds Travel Agency

Marketers: Beth McWilliams, Aashfaria Anwar / Hachette Children’s

WINNER: The Worrysaurus

Marketer: Emily Finn / Hachette Children’s

YOUNG ADULT

HIGHLY COMMENDED: Diary of a Confused Feminist

Marketer: Natasha Whearity / Hachette Children’s

WINNER: The Court of Miracles

Marketers: Fleur Clarke, Katy Blott / HarperFiction

ADULT NON-FICTION

HIGHLY COMMENDED: Humankind

Marketer: Genista Tate-Alexander / Bloomsbury

WINNER: Women Don’t Owe You Pretty

Marketers: Caro Parodi, Matthew Grindon / Octopus

ADULT FICTION

HIGHLY COMMENDED: Daughters of Cornwall

Marketers: Dawn Burnett, Sarah Shea / HarperFiction

WINNER: The Heatwave

Marketer: Ellie Pilcher / Avon

Q2 SPOTLIGHT AWARDS

AUDIENCE DEVELOPMENT: Skincare

Marketers: Joanna Rose, Janet Aspey, Jen Callahan-Packer / HQ

INNOVATION: White Rabbit Launch

Marketer: Tom Noble / Orion

CREATIVITY: Ladybird Little Big Moments

Marketer: Natasha Collie, Beth O’Brien, Clemmie Turner / PRH Children’s

 

Q3 – July to September 2020

MULTI-TITLE

HIGHLY COMMENDED: One More Chapter Readalong

Marketers: Melanie Price, Claire Fenby / HarperCollins

WINNER: Go on an Adventure with Katherine Rundell

Marketers: Mattea Barnes, Lucy Upton / Bloomsbury Children’s

YOUNG ADULT

HIGHLY COMMENDED: Midnight Sun

Marketers: Celeste Ward-Best, Maddy Hall / Atom

WINNER: Cinderella is Dead

Marketer: Namra Amir / Bloomsbury Children’s

DEBUT

HIGHLY COMMENDED: The Thursday Murder Club

Marketers: Georgia Taylor, Ellie Hudson / Penguin General

WINNER: The Super Miraculous Journey of Freddie Yates

Marketers: Joanna Olney, Stevie Hopwood / Usborne

ADULT NON-FICTION

HIGHLY COMMENDED:What Mummy Makes

Marketer: Natalie Wolfe / DK

WINNER: Gotta Get Theroux This

Marketers: Sarah Arratoon, Andy Joannou, Ellie Bailey, Elle Jones / Pan Macmillan

ADULT FICTION

HIGHLY COMMENDED: Love in Colour

Marketer: Lucie Sharpe / Headline

WINNER: The Midnight Library

Marketer: Alice Shortland / Canongate

Q3 SPOTLIGHT AWARDS

AUDIENCE DEVELOPMENT: Mary Berry Simple Comforts

Marketer: Abby Watson / Ebury

INNOVATION: The Guest List

Marketers: Abbie Salter, Jeannelle Brew / HarperFiction

CREATIVITY: Ottolenghi Flavour

Marketers: Stephenie Naulls, Morgana Chess / Ebury

 

A huge thank you to everyone for submitting their campaigns, and to the judges for their careful considerations.

 

 

 

 

 

BMS Session 8: Google Display

Our final BMS Session of 2020 looked at Google Display advertising.

Click on the image below to watch the video (running time approx 50m)

 

If you’ve ever pretended to know all about Google Advertising, but secretly find the huge array of options bewildering, then this is the Session for you!

Sam Noble from Biddable Moments takes us through the Google Display Network covering targeting, the different ad formats and channels (including YouTube) and the best creative approaches for them.

Download the deck from the Session here.

Sam can be contacted on [email protected]