Category: News
BMS Awards: April-June 2021
We’ve announced the Q2 BMS Award winners!
Click here for the presentation with judges comments
or see below for the full list…

Q2 – April to June 2021
MULTI-TITLE
HIGHLY COMMENDED: The Missing Sister by Lucinda Riley
Marketers: Elle Gibbons, Andy Joannou / Pan Macmillan
WINNER: Penguin Modern Classics in Audio
Marketer: Laura Ingate / PRH Audio
GUERRILLA
HIGHLY COMMENDED: The Last Thing He Told Me by Laura Dave
Marketer: Elizabeth Hitti / Viper (Profile)
WINNER: The Secret to Superhuman Strength by Alison Bechdel
Marketers: Katrina Northern, Hannah Shorten / Vintage (PRH)
CHILDREN’S
HIGHLY COMMENDED: You Are A Champion by Marcus Rashford and Carl Anka
Marketers: Alison Ruane, Katie Roden, Andy Joannou / Macmillan Children’s Books
WINNER: When the Sky Falls by Phil Earle
Marketer: Sarah Kimmelman / Andersen Press
YOUNG ADULT
HIGHLY COMMENDED: Heartstopper vol. 4 by Alice Oseman
Marketer: Flic Highet / Hachette Children’s
WINNER: Threadneedle by Cari Thomas
Marketers: Fleur Clarke, Rachel Quin, Maddy Marshall / HarperFiction
DEBUT
HIGHLY COMMENDED: Ariadne by Jennifer Saint
Marketers: Vicky Beddow, Lucie Sharpe / Headline
WINNER: Careless by Kirsty Capes
Marketer: Helena Fouracre / Orion
ADULT NON-FICTION
HIGHLY COMMENDED: The Wild Silence by Raynor Winn
Marketers: Sophie Shaw, Katie Williams / Michael Joseph
WINNER: Slug by Hollie McNish
Marketer: Emily Moran / Fleet (Little, Brown)
ADULT FICTION
HIGHLY COMMENDED: Hamnet by Maggie O’Farrell
Marketer: Fergus Edmondson / Tinder Press (Headline)
WINNER: The Serial Killer’s Wife by Alice Hunter
Marketers: Ellie Pilcher, Eleanor Slater / Avon (HarperCollins)
Q2 SPOTLIGHT AWARD WINNERS
AUDIENCE DEVELOPMENT: Ace of Spades by Faridah Àbíké-Íyímídé
Marketer: Hannah Reardon Steward / Usborne
INNOVATION: Genie and Teeny by Steven Lenton
Marketer: Beth Maher / HarperCollins Children’s
CREATIVITY: Hostage by Clare Mackintosh
Marketer: Gemma Shelley, Brionee Fenlon / Little, Brown
GRAFT: Still Life by Sarah Winman
Marketer: Liv Marsden / 4th Estate (HarperCollins)
Protected: Popular Fiction Masterclass – June ’21
BMS Awards: Jan-Mar 2021
We’ve announced the winners of the Q1 2021 Awards!
Click here for the presentation with judges comments
or see below for the full list…

Q1 – January to March 2021
MULTI-TITLE
HIGHLY COMMENDED: #BloomsburyNightIn
Marketers: Amy Donegan, Rachel Wilkie & Ella Harold / Bloomsbury
WINNER: 2000AD in Audio
Marketers: Carmen Byers, Helena Sheffield & Laura Ingate / PRH Audio
GUERRILLA
HIGHLY COMMENDED: The Marlowe Murder Club
Marketer: Becca Joyce / HQ
WINNER: Detransition, Baby
Marketer: Flora Willis / Serpent’s Tail (Profile)
CHILDREN’S
HIGHLY COMMENDED: The Valley of Lost Secrets
Marketer: Jade Westwood / Bloomsbury Children’s
WINNER: How To Grow Up and Feel Amazing!
Marketer: James McParland / Hachette Children’s
YOUNG ADULT
HIGHLY COMMENDED: The Rule of Wolves
Marketer: Naomi Berwin / Hachette Children’s
WINNER: The Gilded Ones
Marketers: Hannah Reardon Steward & Stevie Hopwood / Usborne
DEBUT
HIGHLY COMMENDED: The Sanatorium
Marketers: Emma Burton & Holly Minter / Transworld
WINNER: Open Water
Marketers: Alexia Thomaidis & Zoe Coxon / Penguin General
ADULT NON-FICTION
HIGHLY COMMENDED: Tap to Tidy
Marketers: Abby Watson & Stephenie Naulls / Ebury
WINNER: How to Avoid a Climate Disaster
Marketers: Julie Woon & Ania Gordon / Penguin Press
ADULT FICTION
HIGHLY COMMENDED: Memorial
Marketers: Jamie Forrest & Sophie Walker / Atlantic Books
WINNER: Klara and the Sun
Marketers: Katie Hall, Niriksha Bharadia & Kiri Inglis / Faber
Q1 SPOTLIGHT AWARDS
AUDIENCE DEVELOPMENT: The Muslim Problem
Marketer: Aimee Oliver Powell / Atlantic Books
INNOVATION: Maxwell’s Demon
Marketer: Jamie Norman / Canongate
CREATIVITY: VI Spy: Licence to Chill
Marketer: Jazz Bartlett Love / Chicken House
GRAFT: The Absolute Book
Marketer: Jen Breslin / Penguin Michael Joseph
A huge thank you to everyone for submitting their campaigns, and to the judges for their careful considerations.
Protected: Debuts Masterclass – April ’21
BMS Meeting – Lockdown Initiatives
Be inspired by some of the brilliant Lockdown Initiatives from the last year!
Click on the image below to watch the video:
(from the 31 March 2021 member meeting)
Thank you to our speakers:
Hannah Winter on the Quercus Word of Mouth Bestsellers Evening
Melanie Price and Claire Fenby on the One More Chapter Readalong and Book Club
Jessie Sullivan on the Head of Zeus eBook Lockdown Promotion
Protected: Spring ’21 Masterclasses – Lower Budget campaigns
BMS Primer Day 2021
Join our introduction to book marketing for new and recent starters!
Thursday 11th March and Friday 12th March 2021 (both days 09:30-13:00)
This event is targeted at those in the early stages of their career, as well as those hoping to join the industry or wanting an update on latest developments. This year the workshop will take place online over the course of two mornings, offering an in-depth overview of book marketing, with new insights and the latest thinking around campaigns, available tools and resources.

Agenda:
Thursday 11th March
09:30 – 10:00 Introduction and Overview
10:00 – 11:00 How to Plan a Marketing Campaign: Structure and Cases
11.00 – 12.00 Media Landscape and Briefing an Agency
12.00 – 12:45 In-depth Case Studies: From Shoestring to Big Budgets
12.45 – 13.00 Breakout Rooms: Key Takeaways
Friday 12th March
09.30 – 10.00 Maximising Social Media Channels: from IG Lives to TikTok
10:00 – 10.30 Copywriting: Best Practice
10.30 – 11.00 Latest Trends in Email Marketing
11:00 – 11:15 Break
11.15 – 11.45 Marketplace for Audio
11.45 – 12.45 Group work Challenge: Plan a campaign and present back
12.45 – 13.00 Close and key takeaways
Find all the details and register for your place now!
BMS Awards: Oct-Dec 2020
We’ve announced the winners of the Q4 2020 Awards!
Click here for the presentation with judges comments
or see below for the full list…

Q4 – October to December 2020
MULTI-TITLE
HIGHLY COMMENDED: Quercus Word of Mouth Bestsellers Evening
Marketer: Hannah Winter / Quercus
WINNER: The Year of Dilly Court
Marketers: Katy Blott / HarperFiction
GUERRILLA
HIGHLY COMMENDED: Accidentally Wes Anderson
Marketer: Cait Davies / Trapeze (Orion)
WINNER: Sleepless
Marketers: Joanna Kite, Becca Joyce / HQ
CHILDREN’S
HIGHLY COMMENDED: The Night Bus Hero
Marketer: James McParland / Hachette Children’s
WINNER: The Book of Hopes
Marketers: Mattea Barnes / Bloomsbury Children’s
DEBUT
HIGHLY COMMENDED: Firewatching
Marketers: Sarah Jeffcoate / Simon & Schuster
WINNER: Poor
Marketer: Dahmicca Wright / Penguin Press
ADULT NON-FICTION
HIGHLY COMMENDED: A Life on Our Planet
Marketers: Stephenie Naulls, Morgana Chess, Helena Sheffield / Ebury
WINNER: A Promised Land
Marketer: Amelia Fairney, Rose Poole, Indira Birnie, Helena Sheffield / Viking
ADULT FICTION
HIGHLY COMMENDED: The Betrayals
Marketers: Sarah Shea, Katy Blott / HarperFiction
WINNER: A Song for the Dark Times
Marketer: Tom Noble, Lucy Cameron / Orion
Q4 SPOTLIGHT AWARDS
AUDIENCE DEVELOPMENT: What A Flanker
Marketer: Orlando Mowbray / Harper Non-Fiction
INNOVATION: Home Body
Marketers: Justine Gold, Genevieve Barratt / Simon & Schuster
CREATIVITY: A Cheesemonger’s History of the British Isles
Marketers: Flora Willis / Profile
A huge thank you to everyone for submitting their campaigns, and to the judges for their careful considerations.
BMS Awards: Jan-Sep 2020
We’ve announced the winners of the 2020 Q1, Q2 and Q3 Awards!
Click here for the presentation with judges comments
or see below for the full list…

Q1 – January to March 2020
GUERRILLA
HIGHLY COMMENDED: How to Break Up with Fast Fashion
Marketer: Ellie Morley / Headline
WINNER: Motherwell
Marketers: Anna Bowen, Tom Noble / Orion
DEBUT
HIGHLY COMMENDED: Saving Missy
Marketers: Abbie Salter, Katy Blott / HarperFiction
WINNER: The Girl with the Louding Voice
Marketer: Helen Flood / Sceptre
ADULT NON-FICTION
HIGHLY COMMENDED: Invisible Women
Marketers: Rosanna Boscawen, Katrina Northern / Vintage
WINNER: The Future We Choose
Marketer: Felice McKeown / Manilla Press
ADULT FICTION
HIGHLY COMMENDED: Grown-Ups
Marketers: Claire Bush, Liz Smith, Fola Adebayo / Michael Joseph
WINNER: Kim Jiyoung, Born 1982
Marketer: Amy Fulwood / Simon & Schuster
Q1 SPOTLIGHT AWARDS
AUDIENCE DEVELOPMENT: Not A Diet Book
Marketer: Orlando Mowbray / Harper Non-Fiction
INNOVATION: The Mirror and The Light
Marketers: Matt Clacher, Lindsay Terrell, Liv Marsden / 4th Estate
CREATIVITY: Difficult Women
Marketers: Rosanna Boscawen, Sophie Painter / Vintage
Q2 – April to June 2020
MULTI-TITLE
HIGHLY COMMENDED: Play and Learn at Home
Marketers: Sarah Connell, Anna Howorth, Jacob Dow, Emma Baxter, Lisa Watts, Matt Bugler / Usborne
WINNER: eBook Lockdown Promotion
Marketer: Jessie Sullivan / Head of Zeus
GUERRILLA
HIGHLY COMMENDED: Mind Over Mother
Marketer: Aimee Kitson / Little, Brown
WINNER: Lockdown
Marketer: Katie Sadler / Quercus
CHILDREN’S
HIGHLY COMMENDED: The Strangeworlds Travel Agency
Marketers: Beth McWilliams, Aashfaria Anwar / Hachette Children’s
WINNER: The Worrysaurus
Marketer: Emily Finn / Hachette Children’s
YOUNG ADULT
HIGHLY COMMENDED: Diary of a Confused Feminist
Marketer: Natasha Whearity / Hachette Children’s
WINNER: The Court of Miracles
Marketers: Fleur Clarke, Katy Blott / HarperFiction
ADULT NON-FICTION
HIGHLY COMMENDED: Humankind
Marketer: Genista Tate-Alexander / Bloomsbury
WINNER: Women Don’t Owe You Pretty
Marketers: Caro Parodi, Matthew Grindon / Octopus
ADULT FICTION
HIGHLY COMMENDED: Daughters of Cornwall
Marketers: Dawn Burnett, Sarah Shea / HarperFiction
WINNER: The Heatwave
Marketer: Ellie Pilcher / Avon
Q2 SPOTLIGHT AWARDS
AUDIENCE DEVELOPMENT: Skincare
Marketers: Joanna Rose, Janet Aspey, Jen Callahan-Packer / HQ
INNOVATION: White Rabbit Launch
Marketer: Tom Noble / Orion
CREATIVITY: Ladybird Little Big Moments
Marketer: Natasha Collie, Beth O’Brien, Clemmie Turner / PRH Children’s
Q3 – July to September 2020
MULTI-TITLE
HIGHLY COMMENDED: One More Chapter Readalong
Marketers: Melanie Price, Claire Fenby / HarperCollins
WINNER: Go on an Adventure with Katherine Rundell
Marketers: Mattea Barnes, Lucy Upton / Bloomsbury Children’s
YOUNG ADULT
HIGHLY COMMENDED: Midnight Sun
Marketers: Celeste Ward-Best, Maddy Hall / Atom
WINNER: Cinderella is Dead
Marketer: Namra Amir / Bloomsbury Children’s
DEBUT
HIGHLY COMMENDED: The Thursday Murder Club
Marketers: Georgia Taylor, Ellie Hudson / Penguin General
WINNER: The Super Miraculous Journey of Freddie Yates
Marketers: Joanna Olney, Stevie Hopwood / Usborne
ADULT NON-FICTION
HIGHLY COMMENDED:What Mummy Makes
Marketer: Natalie Wolfe / DK
WINNER: Gotta Get Theroux This
Marketers: Sarah Arratoon, Andy Joannou, Ellie Bailey, Elle Jones / Pan Macmillan
ADULT FICTION
HIGHLY COMMENDED: Love in Colour
Marketer: Lucie Sharpe / Headline
WINNER: The Midnight Library
Marketer: Alice Shortland / Canongate
Q3 SPOTLIGHT AWARDS
AUDIENCE DEVELOPMENT: Mary Berry Simple Comforts
Marketer: Abby Watson / Ebury
INNOVATION: The Guest List
Marketers: Abbie Salter, Jeannelle Brew / HarperFiction
CREATIVITY: Ottolenghi Flavour
Marketers: Stephenie Naulls, Morgana Chess / Ebury
A huge thank you to everyone for submitting their campaigns, and to the judges for their careful considerations.
BMS Session 8: Google Display
Our final BMS Session of 2020 looked at Google Display advertising.
Click on the image below to watch the video (running time approx 50m)
If you’ve ever pretended to know all about Google Advertising, but secretly find the huge array of options bewildering, then this is the Session for you!
Sam Noble from Biddable Moments takes us through the Google Display Network covering targeting, the different ad formats and channels (including YouTube) and the best creative approaches for them.
Download the deck from the Session here.
Sam can be contacted on [email protected]






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