Christmas winners for the BMS Awards

POSTED ON: 25/02/15 TAGS: Adult fiction Awards Children's fiction Guerrilla marketing Non-fiction

by BMS

The winners were announced at the Book Marketing Society’s meeting held at Simon & Schuster’s offices on 24 February for the all-important Christmas season (campaigns run between Sept-Dec 2014)

Children’s Campaign

Danger is EverywhereThe children’s field was particularly crowded, with another masterly campaign for Diary of a Wimpy Kid: The Long Haul by Jeff Kinney by the team at Penguin Random House Children’s Books up against HarperCollins’ all-out campaign for David Walliam’s Awful Auntie, and Bloomsbury’s stylish campaign for the Harry Potter reissues.  But the crown was taken by Hannah Maloco and Gemma Rostill of Puffin Books’ campaign for some new kids on the block, David O’Doherty and Chris Judge’s Danger is Everywhere.  The judges praised the wit and humour of the campaign, aiming particularly at reluctant readers with Basic Safety Tip videos on YouTube (Is your teacher a vampire?) and with bookshops treated to ‘Danger is Everywhere’ crime scene tape and a poster on ‘Avoiding Danger in Bookshops’.

Adult Campaign

you-are-hereIn the Adult section, Sceptre’s Twitter short story campaign for David Mitchell’s The Bone Clocks caught the judges’ attention, as did the innovative digital memory-sharing project ‘Where were you then?’ that Pan Macmillan did for Ken Follett’s Edge of Eternity.  The winner, however, was a stand-out campaign by Fergus Edmondson, also at Pan Macmillan, for Chris Hadfield’s second book You Are Here, offering geeks everywhere the chance to get their burning science questions answered by their own personal rocket scientist.


Shoestring Campaign

how to be parisianIn the hotly contested Shoestring category (campaigns under £5k) the judges eyes’ were caught by a quirky online campaign to reach a niche audience for Distilled from Octopus; another publisher-agnostic festival for the SciFi community by Sam Missingham at HarperCollins; and a well-crafted campaign by Sphere for Kate Bush superfans for a £120 book of early photographs taken by her brother – but the award went to an on-trend campaign for How to be Parisian: Wherever you are, with Merle Bennett at Penguin Random House making masterful use of the online blogging community and great brand partnerships to fantastic effect, with little cost.




The winners and runner-ups in full:

  • Adult Winner:
    You are Here by Chris Hadfield – Fergus Edmondson at Pan Macmillan
  • Children’s Winner:
    Danger is Everywhere by David O’Doherty and Chris Judge – Hannah Maloco and Gemma Rostill, Puffin Books
  • Shoestring Winner: 
    How to Be Parisian: Wherever you are – Merle Bennett, Penguin Random House
  • Adult Runner-Ups:   
    Edge of Eternity by Ken Follett – Jodie Mullish, James Luscombe and Dan Brown, Pan Macmillan
    The Bone Clocks by David Mitchell – Jessica Killingley and Bea Long, Sceptre/Hodder & Stoughton
  • Children’s Runner-Up:
    Diary of a Wimpy Kid: The Long Haul by Jeff Kinney – Julia Teece, Andrea Bowie, Vanessa Godden, Penguin Random House Children’s
  • Shoestring Runner-Ups:
    Cathy by John Carder Bush – Alexandra Cooper, Sphere/Little, Brown
    Distilled by Joel Harrison & Neil Ridley – Karla Pett, Mitchell Beazley/Octopus

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