Winners of the October-December 2019 BMS Awards

POSTED ON: 30/01/20 TAGS:

by katie

And the winners of last night’s BMS Awards are…

Best Multi-Title Campaign

  • Highly Commended: That’s Not My…

Marketers: Joanna Olney & Sarah Connell (Usborne)

‘We loved the joined-up, strategic thinking behind this campaign, which reached straight into the hearts of the target audience and elevated sales across the range. Very impressive!’

  • Winner: MerkyBooks Pop-Up Shop

Marketers: Emma Wallace, Natalia Cacciatore, Lydia Weigel & Sharifah Grant (Cornerstone PRH)

‘The panel was unanimous in awarding this fantastic campaign to celebrate the Merky Books imprint. The pop-up shop not only successfully connected its growing community of underrepresented readers and writers, but also made some noise within the industry. Excellent work.’

Best Guerilla Campaign

  • Highly Commended: Where’s My Guitar? by Bernie Marsden

Marketer: Liv Marsden (4th Estate HarperCollins)

‘We all absolutely loved the passion that went into making this campaign such a success. On zero budget this campaign built on the loyalty of Bernie’s fanbase and looked to leave no stone unturned in a bid to engage audiences.’

  • Winner: Find Me by André Aciman

Marketer: Phoebe Williams (Faber & Faber)

‘An excellent example of a focused marketing campaign channelling its modest budget into a campaign meeting its core audience where it is! This singularly focused, yet imaginative, campaign deservedly resulted in great sales for this sequel title.’

Best Children’s Campaign

  • Highly Commended: The Taylor Turbochaser by David Baddiel

Marketer: Alex Cowan (HarperCollins Children’s Books)

‘Showed fantastic creativity with an experiential taxi brand activation amplified on social channels; a trailer distributed across cinema, TV and digital; activity at go-karting sites to reach the perfect audience, and retail theatre.’

  • Winner: Earth Heroes by Lily Dyu

Marketer: Hester Seddon & Julia Kathro (Nosy Crow)

‘With only a 4-month lead time from acquisition to promotion, the team managed to develop a brilliantly executed campaign to reach young environmentally-minded readers, with teaching resource packs, partnerships and a video competition that leveraged user-generated content.’

Best Young Adult Campaign

  • Highly Commended: The Places I’ve Cried in Public by Holly Bourne

Marketers: Hannah Reardon Steward & Joanna Olney (Usborne)

‘The team behind this campaign demonstrated a thorough understanding of their audience. They tackled a challenging subject matter with finesse and style, with excellent results.’

  • Winner: It’s Not OK To Feel Blue (and other lies)  by Scarlett Curtis

Marketer: Alesha Bonser (PRH Children’s)

‘This campaign was a masterclass in talent and asset management. It was meticulously planned and expertly executed, with no resource wasted. This team chose not to rest on its laurels and instead is in the process of building an unforgettable brand.’

Best Adult Non-Fiction Campaign

  • Highly Commended: Fleabag: The Scriptures by Phoebe Waller-Bridge

Marketer: Helen Flood (Sceptre/Hodder & Stoughton)

‘Simple and understated, the campaign understood the bones of Fleabag. The quotes worked as in-jokes to those who were fans, and cheeky commentary to those who were not.’

  • Winner: The Boy, The Mole, The Fox and The Horse by Charlie Mackesy

Marketer: Rebecca Hibbert (Ebury PRH)

‘We were wowed by the sales numbers this book, by a virtually unknown author, managed to achieve on a modest budget. Props to the marketing team who showed a real understanding of the audience and took every opportunity to build its passion for the title.’

Best Adult Fiction Campaign

  • Highly Commended: So Lucky by Dawn O’Porter

Marketer: Rachel Quin & Sarah Shea (HarperCollins)

‘It’s always a joy to see innovation and passion combined and that’s certainly what we saw in this fresh and exciting campaign. Special mention to the Podcast which we all thought worked brilliantly.’

  • Winner: The Starless Sea by Erin Morgenstern

Marketer: Sophie Painter & Kate Neilan (Vintage PRH)

‘A brilliantly creative and multifaceted campaign ticking all the boxes and more! Audience and retailer understanding was at its core but it went far beyond this and we, as judges, loved the teams desire to innovate. Bravo!’

SPOTLIGHT AWARDS:

  • Audience Development Spotlight:

The Secret Commonwealth  by Philip Pullman

Marketer: Gemma Rostill & Michael Bedo (PRH Children’s)

‘This team took nothing for granted with its approach to audience, unpacking its insight from all possible angles in a way that maintained loyalty, reincorporated lapsed fans and brought new readers into the fold. Inspiring work all around.’

  • Innovation Spotlight

I Carried A Watermelon  by Katy Brand

Marketer: Claire Brett & Joanna Rose (HQ HarperCollins)

‘This stunt was strategic, focused and FUN. With minimal budget this team honed in on one core piece of activity, which they then made work across multiple platforms.’

  • Creativity Spotlight

Wham! George & Me  by Andrew Ridgeley

Marketer: Claire Bush & Vicky Photiou (Michael Joseph PRH)

‘The design of the campaign reflected the nostalgia of the time. In a blink, the 80s backgrounds took you back to Smash Hits and WHSmith stationery, giving the campaign a visual language.’

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