Category: News
‘Immersive Marketing’ and World Record-beating campaign lead BMS Awards for May-Aug 2013

In the swish refurbished Orion offices, the winners of the Best Marketing Campaign Awards for May-August 2013 were announced.
Adult winner:
Night Film, by Marisha Pessl
Marketers: Rebecca Ikin, Jamie Fewery, Vincent Kelleher and author Marisha Pessl (Random House)
This one took the concept of an “integrated campaign” to heart: it was clear that the marketing of this book had been thought through from the outset, with standout visuals and a huge range of digital assets. The team did not lose sight of this book’s core target audience: ‘urban enthusiasts’, as evidenced by realising their ambitious goal of delivering an ‘immersive’ marketing campaign. A ‘reality’ for the characters in the story was brought to life through creations generated outside of the book. This ranged from the use of the ‘found footage’ of the films created by the book’s central character, to the engagement of pro graphic designers creating posters for those films. The campaign carried an integrated aesthetic from the book trade launch onwards.
Children’s winner
The Paper Dolls, Julia Donaldson with Rebecca Cobb
Marketer: Louise McKee (Macmillan Children’s)
The Guinness Book of Records attempt to create the world’s longest paper doll chain was a stroke of genius, and worked fantastically well in engaging people with the content – over 5000 email addresses were collected from those who submitted. It reflected the level of engagement across the campaign which was very strong – from the Save the Children partnership through to extensive blogger take-up, and strong targeting of mum websites and teachers.
Shoestring campaign winner:
1913, Florian Illies
Marketer: Flora Willis & Niamh Murray (Profile Books)
An imaginative campaign, executed in classy style, which explored the actions of historical figures the year before war broke. Great use of Twitter, creating a year’s worth of e-cards, one for each month in 1913, which in turn received strong support from Waterstones. All in all an impressive impact for tiny spend.
One campaign was also highly commended:
Adult:
Dead Man’s Time by Peter James
- Marketer: Jodie Mullish, with Naomi Bacon (Pan Macmillan)
- Peter James’ campaigns are consistently strong but this was an especially tenacious effort
- The local engagement with Brighton and the link with Peter’s stories was second to none, and extensive. Highlights included an experiential campaign using large vinyl stickers across a wide range of local businesses and shops, which in turn linked to the “Peter James’ Brighton” website
- The campaign delivered another good example of Blippar in action, with significant engagement across the globe (more than 25,000 times in 3 months)
The winners were chosen from a list of more than 30 submissions from members of the Book Marketing Society. They were judged by BMS officials (Jo Henry and Alastair Giles, Executive Directors, and Jon Slack, Development Manager) together with Dominic Gettins of European ad agency Havas, Hugh Salmon of the marketing and communications agency The Salmon Agency and Brand Republic blogger, Simon Appleby of publishing web specialists Bookswarm, and Simon Scott, founder of Push Entertainment.
Gone Girl, Geek Girl win in Jan-April 2013 BMS Campaign Awards

In the esteemed surroundings of Faber’s Bloomsbury offices, the winners of the Best Marketing Campaign Awards for January-April 2013 were announced. The winners in the three categories – Adults, Children’s and Shoestring – were:
Adult winner:
Gone Girl, by Gillian Flynn
Marketers: Mark Rusher and Jo Dawson, Orion
This title came over from the US with a head of steam but, as many campaigns before it have proven, this doesn’t always translate into success. Gone Girl was an exception. It was Mumsnet’s Book of the Month and was instantly identifiable from it’s striking use of colours on a widespread poster campaign. The approach to the posters was unique in another way. Two quotes from the male and female protagonist’s were contrasted side-by-side to show the two points of view – reinforcing the tagline ‘there are two sides to every story’ – and offering appeal to both men and women. Became one of the genuinely ‘Book Everyone is Talking About’ titles of 2012.
Children’s winner
Geek Girl, by Holly Smale
Marketers: Nicola Way, Hannah Bourne, Abby Tayleure (HarperCollins’ Children’s)
From the aspirational strapline – “Celebrate Your Inner Geek!”, to the engaging Geek Girl cover shot competition (get your pic snapped on the cover) at the NEC Birmingham Clothes Show, this was a campaign with a lot of energy and plenty of visibility. It was promoted in Shout Magazine and on radio, and more than 1,500 photos were taken in their special photo booth (with glasses provided, of course). It was also the Number 1 debut in children’s books to date – a well deserved achievement for this first-time writer.
Shoestring campaign winner:
Knackered Mother’s Wine Club
Marketer: Alice Shortland, Bloomsbury
This book benefited from the genuine engagement of Waterstones booksellers, resulting in their voting it the Waterstones Book of the Year 2012; strong targeting of a foodie audience which managed to turn restaurant customers into book buyers; great competitions for the potential audience, and amazing sales and ROI.
Two campaigns were also highly commended:
Adult:
Fault in Our Stars by John Green
- Marketers: Gemma Green, supported by Nicola Chapman (Penguin)
- Original and thoughtful use of copy in campaign materials, particularly dealing with the difficult subject of a 16-year old cancer patient. The campaign demonstrated a productive level of collaboration between the Marketing and PR team, with the tricky twin-audience targeting of YA/adult cross-over market handled particularly well.
- The creative was really effective and consistently imaginative – for instance drawing on hospital terminology in some of the banner adverts. The unique ‘Pass-it-on’ word of mouth campaign really worked and all told, the book is on target for half a million sales in 2013!
Children’s:
The Chocolate Box Girls (series) by Cathy Cassidy
- Marketers: Julia Teece (Puffin)
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- Extensive consumer research was carried out among target audience in advance, to see what they wanted to see from author. As a result, launched the Cathy Cassidy TV channel (CCTV) which quickly saw 119k views of her video blogs, with a new one released each week. Judges were also impressed that a strong ROI was delivered within a very tight budget, with sales up 18% year on year
The winners were chosen from a list of more than 30 submissions from members of the Book Marketing Society. They were judged by BMS officials (Jo Henry and Alastair Giles, Executive Directors, and Jon Slack, Development Manager) together with Dominic Gettins of European ad agency Havas and Hugh Salmon of the marketing and communications agency The Salmon Agency and Brand Republic blogger.
Wimpy Kid wins Best Marketing Campaign for 2012

The BMS is delighted to announce the winners for the second Annual Marketing Campaign of the Year Awards, for campaigns conducted in 2012. The bestselling children’s title Diary of a Wimpy Kid: The Third Wheel was declared the overall winner, with the Best Marketing Campaign of 2012 and also Best Brand Management. The announcement was made today (July 9th) at The Bookseller’s Marketing and Publicity Conference at the Southbank Centre, with five other category winners also revealed.
This year’s Annual Award shortlists were drawn from the winners of the 2012 Seasonal Awards, along with additional submissions by members, plus two categories which recognised excellence in copywriting and design. Each campaign was required to display outstanding innovation and creativity, the ability to reach and engage with the target audience and a good return on investment.
The categories in contention were:
- Best Blurb
- Best Package
- Best Debut Campaign
- Best Brand Management
- Best Shoestring Campaign
- Best Marketing Campaign 2012
Jo Henry commented: “Our winners were real stand out campaigns in their categories so congratulations to them all. The overall winner in Wimpy Kid displayed real skill, professionalism, focus and audience connection with fantastic growth for the brand.”
The judges were a mix of leading marketing and advertising professionals from across industries, who brought a variety of skills and experience and a collective passion for books to the selection process:
- Dominic Gettins, Head of Writing at Havaas Worldwide, the fifth-largest global agency network
- John Bond, co-founder of whitefox, a new publishing services network acting for publishers, agents, writers and brands and former m.d. of Press Books at HarperCollins
- Miriam Robinson, Head of Marketing at Foyles, UK National Bookseller of the Year 2013 & 2012
- Nicholas Clee, joint Editor of BookBrunch, the publishing trade’s daily online news magazine
- Sam Missingham, Head of Events & Marketing, The Bookseller, FutureBook & We Love This Book
- Jo Henry, Executive Director and joint-founder of the BMS, and Global Director of Bowker Market Research, the leading provider of business intelligence for the book industry
- Alastair Giles, joint-founder of the BMS and MD of Agile Marketing, an independent agency working to attach sponsors and media partners to specially created book promotions
- Jon Slack, Development Manager for the BMS, also involved in a number of literary and industry events across the trade
Without any further ado…
Winners
The winner for Best Brand Management:
- Diary of a Wimpy Kid: The Third Wheel, Jeff Kinney (Puffin)
The winner for Best Debut Campaign:
- Fifty Shades of Grey, E L James (Arrow/Random House)
The winner for Best Shoestring:
- POLPO, Russell Norman (Bloomsbury)
The winner for Best Package:
- POLPO, Russell Norman (Bloomsbury)
The winner for Best Blurb (decided by public vote):
- Is It Just Me?, Miranda Hart (Hodder)
The winner for Best Marketing Campaign 2012:
- Diary of a Wimpy Kid: The Third Wheel, Jeff Kinney (Puffin)
The shortlists
Best Brand Management
- Diary of a Wimpy Kid: The Third Wheel, Jeff Kinney (Puffin)
- Me Before You, Jojo Moyes (Penguin)
- The Hobbit, J R R Tolkien (HarperCollins)
- Ratburger, David Walliams (HarperCollins)
Best Debut Campaign
- Fifty Shades of Grey, E L James (Arrow/Random House)
- Charlotte Street, Danny Wallace (Ebury/Random House)
Best Shoestring Campaign
- Unknown Pleasures, Peter Hook (Simon & Schuster)
- POLPO, Russell Norman (Bloomsbury)
- BFI Film Classics, Various (Palgrave Macmillan)
Best Design Package
- The Teleportation Accident, Ned Beauman (Hodder & Stoughton)
- Tired of London, Tired of Life, Tom Jones (Ebury/Random House)
- POLPO, Russell Norman (Bloomsbury)
- Jerusalem, Yotam Ottolenghi (Ebury/Random House)
Best Blurb (decided by public vote)
- The Teleportation Accident, Ned Beauman (Hodder & Stoughton)
- Bleak Expectations, Mark Evans (Constable & Robinson)
- Is It Just Me?, Miranda Hart (Hodder)
Shortlists announced for the BMS Annual Awards

The BMS runs three Seasonal Best Marketing Campaign Awards each year to reward the best campaigns within the industry. This year’s Annual Award shortlists are drawn from both the winners of the Seasonal Awards, along with additional submissions by members and two categories which recognise excellence in copywriting and design. Each campaign must display outstanding innovation and creativity, the ability to reach and engage with the target audience and a good return on investment.
To recap, the categories in contention are:
- Best Blurb
- Best Package
- Best Debut Campaign
- Best Brand Management
- Best Shoestring Campaign
- Best Marketing Campaign 2012
The judges are a mix of leading marketing and advertising professionals from across industries, who bring a variety of skills and experience and a collective passion for books to the selection process:
- Dominic Gettins, Head of Writing at Havaas Worldwide, the fifth-largest global agency network
- John Bond, co-founder of whitefox, a new publishing services network acting for publishers, agents, writers and brands and former m.d. of Press Books at HarperCollins
- Miriam Robinson, Head of Marketing at Foyles, UK National Bookseller of the Year 2013 & 2012
- Nicholas Clee, joint Editor of BookBrunch, the publishing trade’s daily online news magazine
- Sam Missingham, Head of Events & Marketing, The Bookseller, FutureBook & We Love This Book
- Jo Henry, Executive Director and joint-founder of the BMS, and Global Director of Bowker Market Research, the leading provider of business intelligence for the book industry
- Alastair Giles, joint-founder of the BMS and MD of Agile Marketing, an independent agency working to attach sponsors and media partners to specially created book promotions
- Jon Slack, Development Manager for the BMS, also involved in a number of literary and industry events across the trade
Jo Henry commented: “As always, the judges were delighted and inspired by the fantastic creativity publishers display as they seek ever more inventive ways to connect with their audience. Some of these shortlists were hard fought over, others were more obvious – but all of these campaigns are entirely deserving of their place. We look forward to announcing the winners on the 9th July.”
Winners will be revealed at the Bookseller’s Marketing and Publicity Conference, to be held at the Southbank Centre on July 9th.
The shortlists are….
Best Brand Management
- Diary of a Wimpy Kid: The Third Wheel, Jeff Kinney (Puffin)
- Me Before You, Jojo Moyes (Penguin)
- The Hobbit, J R R Tolkien (HarperCollins)
- Ratburger, David Walliams (HarperCollins)
Best Debut Campaign
- Fifty Shades of Grey, E L James (Arrow/Random House)
- Charlotte Street, Danny Wallace (Ebury/Random House)
Best Shoestring Campaign
- Unknown Pleasures, Peter Hook (Simon & Schuster)
- POLPO, Russell Norman (Bloomsbury)
- BFI Film Classics, Various (Palgrave Macmillan)
Best Design Package
- The Teleportation Accident, Ned Beauman (Hodder & Stoughton)
- Tired of London, Tired of Life, Tom Jones (Ebury/Random House)
- POLPO, Russell Norman (Bloomsbury)
- Jerusalem, Yotam Ottolenghi (Ebury/Random House)
Best Blurb (decided by public vote)
- The Teleportation Accident, Ned Beauman (Hodder & Stoughton)
- Bleak Expectations, Mark Evans (Constable & Robinson)
- Is It Just Me?, Miranda Hart (Hodder)
The Best Marketing Campaign of the Year Award will be drawn from previous 2012 winners and the winners of the following three categories above:
- Best Shoestring Campaign
- Best Debut Campaign
- Best Brand Management
Fans placed at centre of Hodder’s UK cover reveal for new Stephen King

The UK cover reveal for Stephen King’s new novel Doctor Sleep (Hodder, published 24 September) has been devised with digital marketing agency Think Jam to place Stephen King’s loyal fanbase at the heart of social media activity. An animated version of the cover, featuring interactive hotspots which link to exclusive content, social channels and pre-order is hosted on facebook.com/StephenKingBooks and on the DOCTOR SLEEP website: www.doctorsleepbook.co.uk.
The animated, interactive cover uses ‘ThingLink’ technology and can also be embedded across sites, blogs and social channels. It means that anyone with a website, blog, Twitter profile or Facebook page can embed the interactive image wherever they want. Managed centrally by Think Jam, the platform will automatically update across all sites as new content from Hodder becomes available.
Upon launch, fans will be able to experience the cover animation, watch a video of the author reading an extract from DOCTOR SLEEP and enter a competition to be the first UK fan to read the novel. The platform launched March 20th with media partner The Telegraph, and launches a six month social media and online campaign in the lead up to publication, focusing on key spikes of activity including a summer reading drive around THE SHINING and partnerships with third parties.
Books & Consumers 2013 conference: Media Coverage round-up

Bowker’s 2013 Books & Consumers Conference was held on Wednesday, 20th March. The annual event, run by BMS parent company Bowker Market Research, reported on a year in which the book trade had seen unprecedented change. Ebook adoption has been particularly noticeable in fiction genres, but with tablets gaining market share, were non-fiction and children’s books far behind?
The conference and B&C data was broadly covered in the book trade press, and picked up more than 400 tweets on the #Bowker13 hashtag. Here are a selection of the main reports:
- BookBrunch: ‘Internet catches up the high street‘, and ‘The value of high street bookshops‘
- Digital Book World: ‘E-Retailers Now Accounting for Nearly Half of Book Purchases by Volume, Overtake Physical Retail‘
- FutureBook: ‘A mixed economy‘
- Publishing Perspectives: ‘UK Book Buyers Spend Less, But Still Loyal to Print‘
- The Bookseller: ‘Bowker charts growth of internet retail‘
More details about Bowker’s research can be found on the newly launched www.bookconsumer.co.uk.
Sept-Dec 2012 campaign winners include a disaster-prone celebrity, a wimpy kid and Venetian foodies

At a packed BMS Meeting held last week (Feb 21st) in Bloomsbury’s beautiful new offices in Bedford Square, the winners of the Best Marketing Campaign Awards for September-December 2012 were announced. The winners in the three categories – Adults, Children’s and Shoestring – were:
Adult winner:
Is It Just Me?, by Miranda Hart
Marketer: Vickie Boff, Hodder
Hodder used the author to the best advantage, despite restricted access. They initiated an innovative Twitter campaign crowd-sourcing the general public’s own embarrassing stories in response to the book and released these as a free ebook, No, It’s Us Too a month ahead of publication, with embedded links to pre-order Is It Just Me? Nearly 90k were downloaded. They also released weekly themed videos through Telegraph.co.uk and Twitter; the Christmas video was viewed over 48k times. This was clearly the Christmas No. 1 celebrity book – and a genuine bestseller.
Children’s winner
Diary of a Wimpy Kid: the Third Wheel, by Jeff Kinney
Marketers: Vanessa Godden and Julia Teece, Puffin
Puffin has certainly not rested on their laurels – this campaign was another notch up from the last one (which also won a BMS Award). The team pre-tested the story line to see how readers responded; the campaign built on these responses and resulted in nearly 80k views of the trailer, 28k new fans recruited and a 23% growth in sales.
Shoestring campaign winner:
POLPO: A Venetian Cookbook (of sorts)
Marketer: Alice Shortland, Bloomsbury
This book benefited from the genuine engagement of Waterstones booksellers, resulting in their voting it the Waterstones Book of the Year 2012; strong targeting of a foodie audience which managed to turn restaurant customers into book buyers; great competitions for the potential audience, and amazing sales and ROI.
Four campaigns were also highly commended:
Adult:
A Casual Vacancy by JK Rowling
- Marketers: Charlie King, Helen Gibbs and the Marketing team at Little, Brown Book Group
The team delivered a hugely effective campaign within very tight guidelines set by the author and the need for complete confidentiality. They provided genuine support across the whole range of retailers, particularly independents, as well as the library sector. The result was a truly global campaign, with strong collaboration round the world, resulting in strong branding, awareness – and sales.
Big Questions for Little People by Gemma Elwin Harris
- Marketers: Susan Holmes & Silvia Novak, Faber & Faber
A brilliantly integrated campaign, including partnerships with Mumsnet and Heart FM plus NSPCC. Great Twitter campaign using an infographic as a highly visual and arresting image resulted in really impressive sales on a tight budget.
Children’s:
Dork Diaries: Dear Dork by Rachel Renne Russell
- Marketer: Kat McKenna, Simon & Schuster
The judges were particularly impressed with the range of partnership eg win a day as a journalist at Pop Girl magazine competition which worked hard – and successfully – to establish this new series in the mind of the target audience.
Shoestring:
Unknown Pleasures: Inside Joy Division by Peter Hook
- Marketers: Dawn Burnett & Owen Davies, Simon & Schuster
This was a very targeted promotion with lots of limited editions and lots of collectibles for the diehard fans, with strong sales through HMV – aided by free CD – the production of which avoided need for self-promotion.
The winners were chosen from a list of nearly 30 submissions from members of the Book Marketing Society representing the cream of the Christmas books crop for 2012. They were judged by BMS officials (Jo Henry and Alastair Giles, Executive Directors, and Jon Slack, Development Manager) together with Dominic Gettins of European ad agency Havas, Hugh Salmon of the marketing and communications agency The Salmon Agency and Brand Republic blogger, Sam Missingham of The Bookseller magazine, and Gary Sheppard of Gardners, the leading UK wholesaler).
Independent Booksellers Week Book Award 2013: Call for Submissions

Independent Booksellers Week this year takes place from 29th June to 6th July 2013 and the Booksellers Association is now calling for submissions for the IBW Book Award. The Award is presented every year to two paperback titles which have been voted on by independent bookshops – one adult title and one children’s title.
Click here to download the Submission Form for the IBW Book Award, and publishers are able to submit as many of your titles as they would like. There is no cost for submission though there is a charge for all titles once shortlisted) To be eligible, titles have to be published in paperback between 1st January 2013 and 29th June 2013, and be available in paperback by the 29th June 2013.
The BA has said that judging for this year’s Award has been improved with two judging panels who will decide the winners, to be announced. Independent booksellers will vote to create the shortlist of 10 adult and 12 children’s titles and then the two Judging Panels will select the winner for both categories.
Send TWO copies of each submitted title, together with a submission form for each title by 28th February to Sharon Benton, BA, 6 Bell Yard, London, WC2A 2JA. For any queries, contact [email protected] 020 7421 4640.
Pan Macmillan restructures sales, marketing and publicity

Pan Macmillan’s Digital and Communications Director, Sara Lloyd, has announced the creation of a single marketing and communications department with a renewed focus on holistic promotional planning and campaigns, digital marketing and direct reader engagement.
At the same, UK Sales Director, Anna Bond, announced the consolidation of the sales team into one division, with key account and sales managers given the responsibility for selling the entire Pan Macmillan list, including Macmillan Children’s Books to their customers. Three new Sales Director positions will be created, each having overall responsibility for one of Pan Macmillan’s key publishing divisions.
The new marketing and communications structure will see the creation of three distinct communications teams each incorporating marketing and publicity functions – Fiction led by Emma Bravo; Non-Fiction led by Dusty Miller; and Children’s, headed up by Katharine Smales. Camilla Elworthy, Group Publicity Director, Literary and Brands, will continue to work across fiction and non-fiction on publicity campaigns and author care.
Three senior digital specialists, with an expanded team, will work alongside marketing and publicity. Marketing and Communities Director, Lee Dibble; Head of Web Development, James Luscombe; and Sandra Taylor, newly promoted to Online Publicity Director, will focus on building and developing Pan Macmillan’s direct-to consumer marketing and community development. Rosanna Boscawen, who has been promoted to Content and Communities Editor, will create content and build strategies for the Pan Macmillan websites, email and owned social media platforms and new roles will be recruited to enhance and extend Pan Macmillan’s approach to social media and online communications.
Together, the digital team will work to create ongoing communication and dialogue with readers that go beyond short campaign-based lifespans, delivering deeper reader engagement and building Pan Macmillan’s brand authors.
Fiction
Emma Bravo, who becomes Communications Director, Fiction and Partnerships, will work across Pan, Macmillan, Picador, Mantle and Bello. Katie James, Publicity Director, Commercial Fiction and Brands, will report to Emma. Sophie Portas will move from her current role to become Fiction Publicity Manager and will focus on Tor and Pan Macmillan’s science fiction and fantasy publishing. Marketing specialists, Jodie Mullish and Rob Cox, will join this team to deliver integrated campaigns across Pan Macmillan’s four key fiction markets: Crime, Literary, Science Fiction and Fantasy, and Women’s Fiction.
Non-Fiction
Dusty Miller takes the role of Communications Director, Non-Fiction and Events. Much of her team’s focus will be on events and the development of third-party partnerships to build audiences, customer loyalty and brand longevity. Publicity Director, Philippa McEwan becomes Publicity & Events Director and will take responsibility for “serious” non-fiction as well as supporting Dusty in her events development remit. She will continue to work with her long-standing fiction authors. Joining them are Philippa Hardy, promoted to Publicity Executive, and Fergus Edmondson, promoted to Marketing Executive.
Children’s
Katharine Smales becomes Communications Director for Macmillan Children’s Books, leading a team which already incorporates marketing and publicity. She will add consumer research to her remit.
Sales
Elise Burns is promoted to Sales Director for the Non-Fiction division; recruitment is currently underway for the Sales Directors for Macmillan Children’s Books and Fiction/Picador. Lucy Hine is promoted to Sales and Marketing Manager to run the in-house support for the sales teams. Further appointments within the Pan Macmillan sales team will be made in the coming weeks.
Sara Lloyd said: “By bringing Marketing and Publicity into a single department and increasing our digital marketing resource and investment, we’ll be able to make the most of our extremely talented team in a fast-moving digital world as we address the huge shifts in reader and author engagement. I’m very lucky to work with some of the most talented communications people in the industry and I’m looking forward to delivering ever improved, more direct communications for our authors and books as well as developing an even more vibrant and dynamic dialogue with our growing readerships.”
Anna Bond added “Our focus on account specialism, and each retailer therefore having one point of contact for all of Pan Macmillan’s titles, will make our relationships with our retail partners simpler and allow account managers to focus on providing their accounts with all of the titles that they need to create innovative promotions.”
About the team
Emma Bravo has worked in IT, radio and copyediting before joining the publicity department at Faber in 1999. She moved to Pan Macmillan in 2002 and worked on Macmillan and Pan titles before moving to Picador in 2004. Significant campaigns include Emma Donoghue’s Room, Bret Easton Ellis’s Imperial Bedrooms and most recently, Liza Klaussmann’s Tigers in Red Weather.
Lee Dibble joined Pan Macmillan in 2009, and has risen from Senior Marketing Manager to Marketing and Communities Director, during this time she has won numerous marketing awards including a NBA for Best Marketing Campaign in 2011. Prior to joining the company she worked in Marketing at the Guardian News and Media across their owned digital and print brand portfolio.
Camilla Elworthy began her career in publishing in 1995, in the Marketing Department of Reed Consumer Books, moving across in 1996 to the role of Head of Publicity for the Sinclair-Stevenson imprint. She joined Pan Macmillan in June 1997 as Head of Publicity for Picador, beginning a close involvement with the company’s literary publishing which continues to this day. Her many campaigns here include Underworld by Don DeLillo, The Line of Beauty by Alan Hollinghurst, The Lovely Bones by Alice Sebold, A Heartbreaking Work of Staggering Genius by Dave Eggers, The World’s Wife by Carol Ann Duffy, 2666 by Roberto Bolaño, Red Dust Road by Jackie Kay, The Road by Cormac McCarthy, the Melrose novels by Edward St Aubyn, All She Wants by Jonathan Harvey and all Jon Ronson’s books.
James Luscombe is the Head of Web Development at Pan Macmillan, developing the new Pan Macmillan web platform, web apps and digital tools. Prior to joining the company he worked for publishing, FMCG and global technology clients and has produced mobile and web content for Bauer, Dennis and IPC media
Dusty Miller has worked in publishing for over twenty years, joining Verso as Administrator to become Marketing Manager in her first full time job and continuing in Marketing at Faber & Faber, The Royal Institute of International Affairs and Titan Books before joining Pan Macmillan as Publicity Director in 2002. Her campaigns here have included award winning work on Lord Sugar and David Blaine and top ten bestsellers ranging across memoir, celebrity autobiography, TV and film, history, travel, music and pop science.
Katharine Smales joined Pan Macmillan in 2004 and worked in Rights, Sales and Custom Publishing before becoming Marketing and Publicity Director for Macmillan Children’s Books in 2010. She has run campaigns for The Gruffalo Red Nose Day Activity Book and The Bear and the Bees in conjunction with ITV Daybreak. The MCB Marketing and Publicity team was shortlisted and highly commended for three Futurebook ‘Best Integrated Marketing Campaign’ awards, for Tony Robinson’s Weird World of Wonders history series, Josephine Angelini’s Dreamless and Dear Zoo’s 30th Anniversary.
Sandra Taylor has been with Pan Macmillan since 2005, progressing from Publicity Assistant to Publicity & Digital Communications Manager. In October 2012, Sandra returned to the Pan Macmillan Press Office following a one year secondment to Pan Macmillan’s UK Sales department where she handled the company’s Waterstones account. Prior to joining the company, she worked for literary agent David Godwin.
Elise Burns joined Pan Macmillan as Custom Publishing Director in 2010, responsible for all UK Special Sales. Prior to joining the company she was at Walker Books for thirteen years with positions in UK Sales and Special Sales, eventually setting up and running the Custom Publishing Department.
Random House joins together imprints for group Christmas campaign

For the first time Random House UK is running a digital consumer campaign with ‘handpicked favourites’ for their readers this Christmas, in a group project which has been co-ordinated with half a dozen people from their Marketing and Digital teams across multiple imprints.
The group has created a dedicated microsite (www.giftabook.co.uk) which enables people to browse and shop by recommendation either for a specific recipient (gifts for her, for him, for kids, for teens and stocking fillers) or by popular gift categories (books of the year, humour, cookery, autobiographies). The campaign is a running for four weeks and is supported by online display advertising, paid search and social media targeting.
White Label Productions was tasked with designing their online creative.
Random House said: “We know from our consumer gift research and insight that people really want recommendations when they are shopping. Giftabook.co.uk showcases over 100 specially selected titles, recommended by experts and booklovers at Random House, that readers of all ages and with varied interests can enjoy.”
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