Marketing Manager, William Collins & 4th Estate

HarperCollins

CLOSING DATE: 21/01/2022

CONTACT: Kally Simmonds

Head of Marketing, Non-Fiction

Bonnier Books UK

CLOSING DATE: 14 January 2022

CONTACT: Stephen Dumughn, Marketing Director

Imprints: Blink, John Blake, Lagom, Heligo Books, Nine Eight.

Department: Adult Trade Publishing

Working pattern: Flexible home working up to three days per week

Salary range: £45,000 – £55,000 per annum

Location: Victoria House, Bloomsbury Square, London

Bonnier Books UK has an exciting opportunity for a Head of Marketing to lead its non-fiction marketing and deliver far-reaching campaigns for some of our bestselling books and authors.

In this role, you will be responsible for setting the marketing strategy for the authors and books published under our adult trade non-fiction lists, and for managing the budget effectively.

You will plan for and implement sales-driven campaigns to promote front list and backlist. You will oversee the strategy and execution of our non-fiction marketing campaigns across our imprints, be accountable for and report on the campaign goals and performance, and develop and manage direct to consumer channels, supporting the publishing team in delivering business growth across all imprints.

The ideal candidate will have extensive experience in direct-to-consumer marketing, and a strong track record of innovation in this space. They will be strategic, highly-commercial and action-oriented, consumer-focussed and able to thrive in a fast-paced environment. They will be adept at using data to inform decisions and deliver results, and be able to demonstrate a clear understanding of market trends and consumer sectors.

Key responsibilities:

• Create and deliver on clear and effective marketing plans, and drive sales and revenue for all the books published under adult trade non-fiction imprints
• Manage the non-fiction marketing team to deliver successful campaigns and drive sales for their allocated areas of responsibility
• Work with the adult trade group marketing director and publisher to set budgets, forecasts, review spend and allocations
• Work closely with the adult trade group senior team to inform our non-fiction publishing strategy, deliver on targets, set priorities, identify areas of focus as well as opportunities for growth
• Drive audience development for key fiction authors, brands and titles
• Set KPIs, monitor ROI, and provide ongoing analysis of marketing campaigns to inform our marketing and publishing decisions
• Support a culture of collaboration and transparency, working closely with the sales and editorial teams, as well as senior leadership team

Qualifications and Experience:

• Strong track record of delivering highly successful multi-channel marketing campaigns and expertise in direct-to-consumer marketing, online and offline
• Strong strategic thinking and analytical capability coupled with a hands-on, execution focus
• Deep understanding of consumer behaviour and how to reach and engage niche audiences in a variety of market sectors
• Experience managing budgets, reporting on KPIs and measuring ROI
• A proven ability to use various qualitative and quantitative data to inform decisions and measure results
• A track record of innovating, while ensuring new initiatives are sustainable and scalable
• Impeccable communication skills, and a proven ability to work effectively and collaboratively with internal and external stakeholders
• A love of popular culture and strong knowledge of the media landscape and emerging trends
• Ability to drive process improvements, set best-practices, and take a pragmatic and a lean approach to getting things done
• Book publishing experience not required

If you are interested in this role, please apply via the Bonnier website.

Bonnier Books UK is committed to building a diverse workforce through positive action. Currently, Black, Asian and Multi-Ethnic employees are under-represented in our workforce and we actively encourage applicants from these groups. For further information, please read our Diversity & Inclusion Action Plan here.

Head of Marketing, Fiction

Bonnier Books UK

CLOSING DATE: 14 January 2022

CONTACT: Stephen Dumughn, Marketing Director

Imprint: Zaffre, Manilla Press

Department: Adult Trade Publishing

Working pattern: Flexible home working up to three days per week

Salary range: £45,000 – £55,000 per annum

Location: Victoria House, Bloomsbury Square, London

Bonnier Books UK has an exciting opportunity for a Head of Marketing to lead its fiction marketing team and deliver far-reaching marketing campaigns for some of our bestselling books and authors including TM Logan, Stacey Halls, Rosie Goodwin and many more.

In this role, you will be responsible for setting the marketing strategy for the authors and books published on our Zaffre and Manilla Press fiction lists, and for managing the budget effectively. You will plan for and implement sales-driven campaigns to promote front list and backlist. You will be accountable for and report on the imprint goals and P&L, oversee the strategy and execution of our fiction marketing campaigns, and manage a great team of creative and commercially savvy individuals.

The ideal candidate will have a passion for stories and storytelling – whether through books, TV, film, or advertising – and extensive experience in direct-to-consumer marketing. They will be strategic, highly commercial and action-oriented, consumer-focussed and able to thrive in a fast-paced environment. They will be adept at using data to inform decisions and deliver results.

Key responsibilities:

• Create and deliver on clear and effective marketing plans, and drive sales and revenue for all the books published under our Zaffre and Manilla Press imprints
• Manage a team of two to deliver successful marketing campaigns and drive sales for their allocated areas of responsibility
• Work with the adult trade group marketing director and publisher to set budgets, forecasts, review spend and allocations
• Work closely with the adult trade group senior team to inform our fiction publishing strategy, deliver on targets, set priorities, identify areas of focus as well as opportunities for growth
• Drive audience development for key fiction authors and titles, as well as online communities
• Set KPIs, monitor ROI, and provide ongoing analysis of marketing campaigns to inform our marketing and publishing decisions
• Support a culture of collaboration and transparency, working closely with the sales and editorial teams, as well as senior leadership team

Qualifications and Experience:

• Strong track record of delivering highly successful multi-channel marketing campaigns and expertise in direct-to-consumer marketing, online and offline
• Strong strategic thinking and analytical capability coupled with a hands-on, execution focus
• Demonstrate a creative and imaginative approach to engaging consumers, with a proven ability to execute campaigns – in particular design and copywriting – to the highest standards
• Experience managing budgets, reporting on KPIs and measuring ROI.
• A proven ability to use various qualitative and quantitative data to inform decisions and measure results
• Impeccable communication skills, and a proven ability to work effectively and collaboratively with internal and external stakeholders
• A proven ability to lead and develop others, inspire a team, and create a commercially oriented culture
• Ability to drive process improvements, set best-practices, and take a pragmatic and a lean approach to getting things done
• Book publishing experience preferred but not essential

If you are interested in this role, please apply via the Bonnier website.

Bonnier Books UK is committed to building a diverse workforce through positive action. Currently, Black, Asian and Multi-Ethnic employees are under-represented in our workforce and we actively encourage applicants from these groups. For further information, please read our Diversity & Inclusion Action Plan here.

Senior Fiction Marketing Executive

Usborne

CLOSING DATE: 17/01/2022

CONTACT: Anna Howorth

This role focuses solely on Usborne’s award-winning, author-led children’s and YA fiction list. The Senior Marketing Executive will work closely with other fiction marketers and publicists, the Fiction Editorial Team and the UK Trade Sales Team, to plan and execute effective and impactful campaigns with stand-out creative flair, which demonstrate a deep understanding of the books and their readers leading to increased book sales.

The successful candidate will ideally have at least three years’ experience in a similar role, independently planning and executing marketing campaigns for a range of fiction books from debuts to bestsellers.

They will demonstrate a high level of creativity and an enthusiasm for coming up with novel strategies, coupled with a detailed and diligent approach to planning and executing multiple complex campaigns.

We’re looking for someone who has in-depth experience of the publishing process, has great market knowledge and an up-to-date understanding of book trade and trends together with excellent audience insight.

This person should thrive on working as part of a dynamic, close-knit team whilst taking ownership of their campaigns, showing initiative, thinking laterally and solving complex problems.

A willingness to adapt and change direction through feedback is key to the role in order to respond to the ever-changing landscape of trade publishing.

As with all marketing roles, strong interpersonal and communication skills are essential, along with impeccable attention to detail and excellent organisational skills.

See more here: https://bit.ly/32crz2K 

Marketing Assistant

Bonnier Books UK

CLOSING DATE: 31 October 2021

CONTACT: Stephen Dumughn

Reports to: Campaigns Director

Location: London – Victoria House

Imprint: Adult trade (Zaffre, Manilla Press, Blink, John Blake, 535, Nine Eight, Lagom)

Salary range: £23,000 – £25,000 per annum

As Marketing Assistant, you’ll be the lynchpin of our busy, creative team and play a key role in helping us to deliver bestselling campaigns for major brand names, upcoming new talent and critically acclaimed authors across our fiction and non-fiction lists.

Providing support for the whole marketing team, you will be responsible for the general administrative upkeep of the department, and possess strong organisational skills that ensure the smooth running of all processes. Your excellent communications skills will enable clear internal communication with key colleagues in sales, publicity, editorial and design.

As the public face of our social media channels, you will be comfortable in creating compelling consumer-facing content across a range of platforms, as well as being adept at working with a range of digital marketing tools. You will have an eye for design and a knack for writing memorable copy, especially on social media.

Above all, you will be a positive, pro-active, and resourceful fast learner, looking for a role that provides plenty of opportunity for career growth and development. You will be a key member of our tight-knit, fast-moving and fun team.

Essential Job Functions/Responsibilities

• Ensure the efficient running of the marketing team through general department admin support
• Creating and scheduling content for a variety of our company and community social media channels, including Instagram, TikTok and Twitter
• Support brand and marketing managers on the planning and execution of key campaigns across both fiction and non-fiction
• Creating and scheduling email marketing campaigns for our key brand authors and direct to consumer communities
• Communicating with key stakeholders, both internal and external, to ensure we are working efficiently with other departments, freelancers and third-party suppliers
• Maximising our efficient use of third-party platforms such as Netgalley and Amazon Advertising

Qualifications and Experience

• Strong organisational skills, able to manage multiple projects at once and deliver work to tight deadlines
• Excellent communication skills, including copywriting
• Proactive, calm under pressure, and able to work as both part of a team and independently
• Experienced with Microsoft Office suite, particularly Microsoft Excel and PowerPoint
• Experienced at creating content for a range of social media platforms, including Twitter, Instagram and TikTok
• Familiarity with Mailchimp, Amazon Vendor Services and social advertising platforms beneficial
• Training in marketing or publishing is beneficial, and publishing industry knowledge or experience would be a bonus, but is not required

Bonnier Books UK is committed to building a diverse workforce through positive action. Currently, Black, Asian and Multi-Ethnic employees are under-represented in our workforce and we actively encourage applicants from these groups.

Apply here

Junior Designer

Five Twentyfive Limited

CLOSING DATE: 19/11/2021

CONTACT: Andy Chapman
[email protected]
07710769007

525 are a busy South-West London-based design agency who specialise in supporting Publishers. We provide a wide range of design solutions and assets ranging from small, one-off designs to wide-spread campaigns. This includes online static and animated assets as well as printed material.

We are looking for a designer to join our team who has a good knowledge of the Adobe Creative Suite and who is willing to learn quickly and work hard. It is a great opportunity to work on developing your skills as a designer while working in a great industry. Salary on application.

Digital Marketing and Publicity Executive

Joffe Books

CLOSING DATE: 01/09/2021

CONTACT: [email protected]

Joffe Books is looking for an experienced and creative Digital Marketing and Publicity Executive to join our team. This is a fantastic opportunity for someone currently working as a marketing executive with a start-up mentality, who is looking for a bit more autonomy in their role and wants to make a real contribution.

Joffe Books is a leading independent publisher, specializing in crime fiction, with a wide-ranging international audience. Joffe Books sold more than 2.8 million books last year and we’re looking to beat that record with your help.

Key duties:
● Using the full marketing mix, including social media, email marketing, and developing and monitoring digital advertising campaigns using Facebook and Amazon ads among others
● Working alongside our digital marketing exec to create marketing campaigns for several books per week, including copy and visuals
● Creating great video ads, eye-catching ad images and brilliant copy
● Ensuring Joffe Books’s profile continues to grow with regular press releases, from social media to trade press to national press, and celebrating our authors’ achievements
● Generating effective publicity for our authors and company brand: author events, blog tours, creating book packs, and more
● Budget strategy with a complete overview of ROI across our platforms/tools
● Monitoring key competitor and market activity
● Developing creative strategies for how we can spend money effectively so we can sell even more books
● Building the mailing list

Experience / skills required:
● Previous digital marketing experience, ideally in the publishing industry. A keen interest in crime/genre fiction
● Previous experience of planning, implementing and measuring digital advertising campaigns
● Proven success with CPC ad campaigns (e.g. Facebook and Amazon ads)
● Copywriting: press releases, ad copy, social media copy, awards submissions, etc.
● A strong eye for design and experience creating ads and/or videos (.gifs/.jpegs, etc.), and other publicity materials
● The ability to communicate with authors, agents and fellow staff effectively and straightforwardly
● Proactive and resourceful with the ability to work independently

This full-time position is based at the Joffe Books office in Shoreditch, London. When our offices re-open, it will be on a working pattern of 2 days office based/3 days home. If this sounds exciting, we would love to hear from you! Email [email protected] with:
• Your CV
• A 100-word blurb about you
• Examples of successful campaigns you have run/contributed to
• Job reference in the subject line ‘JB DIGITAL MARKETING/PUBLICITY EXEC’

Deadline: Wednesday 1 September 2021 (early applicants will be prioritised)
Contact: Emma Grundy Haigh

Marketing Manager, Hachette Children’s Group

Hachette UK

CLOSING DATE: 15/08/2021

CONTACT: [email protected]

020 3122 6000

Who we are and what we do

An exciting opportunity has arisen for a talented and creative Marketing Manager to join the Hachette Children’s Group Marketing team. Hachette Children’s Group (HCG) is one of the largest children’s publishers in the UK, with an excellent track record in creating bestselling and award-winning books for children of all ages.

We offer a creative and dynamic environment within an enthusiastic and collaborative team. There is significant opportunity for professional development within the role and, as part of Hachette, you will benefit from an extensive training library and development schemes such as mentoring.

What you will be doing

You’ll report to the Senior Marketing Manager, planning and delivering campaigns across our older middle grade and Young Adult list, ranging from established brands to debut launches. Our bestselling and rising star talent in this area includes Cressida Cowell, Piers Torday, Onjali Rauf, Leigh Bardugo, Juno Dawson and Alice Oseman, to name but a few.

We also publish Enid Blyton, and this role will include specific responsibility for overseeing marketing to support the brand.

What we are looking for

The successful candidate will have substantial marketing experience, ideally within or relevant to the publishing industry. Demonstrable creative ability is vital, married with commercial awareness and a firm focus on ROI. You should be digitally savvy with a flair for harnessing social media, securing partnerships, an excellent copywriter, confident project manager and first-rate communicator. Resourceful and motivated, you will be buzzing with ideas and the knowledge of how to translate them into action, and juggle multiple projects with initiative and efficiency.

What we offer

Our staff are our greatest asset and our benefits reflect this. In addition to 25 days annual leave days per year + bank holidays, we have an extensive list of benefits that include: a wide-ranging training library, development programmes including mentoring, Cycle to Work vouchers, Private Medical Insurance, eye care vouchers, up to 70% off book purchases, a charity book shelf, 2 volunteer days per year to use at your charity of choice, many employee networks to join, delicious subsidized canteen food, summer hours (finishing at 1pm on Fridays during the summer months!), season ticket loans, rent deposit loans, generous pension schemes and much more!

The role will begin working from home due to ongoing Covid19 restrictions, but once normality resumes this role will be based at our London office, Carmelite House, with a blend of in-office (3 days) and homeworking (2 days) per week.

Our commitment

Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds.

If you are shortlisted and need us to make any adjustments to help you attend for interview, please let us know.

The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit www.booktradeentrysupport.org 

Apply here

Salary range:  £31,000 – £35,000 per annum (dependent on experience)

Closing date:  15th August 2021

Marketing Manager

Head of Zeus

CLOSING DATE: 20/08/2021

CONTACT: Jessie Sullivan
[email protected]
0207 253 5557

An exciting opportunity has arisen for a Marketing Manager to join the award-winning, dynamic Head of Zeus marketing team. The role will work across the entire Head of Zeus portfolio from fiction to non-fiction, adults and kids working with authors being launched at the beginning of their careers as well as household names and international bestsellers such as Dan Jones, Cixin Liu and Michelle Paver.

The role will suit a creative and enthusiastic marketer who thinks commercially and strategically about their audience, understanding how to engage readers with thumb-stopping creative, irresistible copy and multi-channel targeted activity that spans the entire marketing landscape both on and offline. You’ll have the autonomy to ideate and execute your consumer-focused campaigns with the support of a small, collaborative, and friendly team that works across the list, pushing to grow the business in line with our overarching objectives. We encourage and support innovation and pride ourselves on always questioning if we can improve – or even do something completely new – and we often keep an eye on marketers in gaming, apps and TV to find inspiration for new strategies. The role will also work closely with the Head of Marketing so is perfect for someone who is looking to take on more responsibility or begin to learn how to ideate the wider strategy of marketing within a business.

Specific responsibilities include:
Please note that candidates are not expected to have experience in everything below. This is simply to demonstrate what the role will entail.
● Managing, planning and executing innovative multi-channel marketing campaigns, planning strategically across all formats (physical & eBook) and encompassing both our exciting frontlist titles as well as our exceptional backlist
● Developing positioning and pitch from acquisition and evolving as necessary based on consumer engagement
● Brand strategy and development, working across our imprints and with authors to build their brand and build a cult following of readers
● Digital marketing – Amazon advertising, social advertising, social media marketing, email marketing, website management, influencer marketing, blog tours
● Print Marketing – magazine, newspaper, out-of-home
● Partnership marketing – working with our partners such as NetGalley, LoveReading, Caboodle etc.
● Trade Marketing – POS, window displays, retailer communication & promotions
● Data Analysis (especially post-campaign performance)
● Content creation, including briefing designers to produce thumb-stopping visual assets and conversation-starting copy
● Audience development and building including consumer and market research
● Communicating marketing campaigns, strategies and performance to all internal and external stakeholders
● Proactively pursuing new marketing opportunities, new ways of reaching readers and spotting commercial opportunities to increase sales, experimenting and reporting back to the wider team
Please apply if you meet the following:
● Have at least 3 years of relevant experience in marketing – experience in trade publishing is a bonus, but not essential – if you have worked in a marketing role and can demonstrate creative ideas, successful direct-to-consumer strategies, passion for and a broad understanding of the bookselling market then we’d love to hear from you
● Commercially minded with strong strategic ROI-led thinking
● Excellent communication and interpersonal skills
● A willingness to learn, evolve and adapt with a keen interest in new marketing opportunities
● Highly organised with the ability to handle multiple projects with changing priorities and deadlines
● Outgoing and driven work ethic with ability to work both independently or as part of a team
● Excels in a fast-paced, ever-evolving environment

The role is a full-time permanent position based in our Clerkenwell office. Once the offices re-open we’ll be working partly from home, and partly from the office (2 days a week).
Head of Zeus is an equal opportunities employer and encourages candidates from all backgrounds and experiences to apply.

Salary: c. £32,000 depending on experience

How to apply:
Send your cover letter and CV to Jessie Sullivan (she/her), Head of Marketing, at [email protected] by 20th August 2021.